• Full-Time / Bangalore / Immediate Joining
• Salary: ₹9 to 12 LPA 
• Read the JD here: Job Description

 

About Scaler School of Business (SSB)

Scaler School of Business (SSB) is an 18-month, full-time postgraduate program in Management & Technology. Built inside a startup and operator ecosystem, SSB doesn’t teach business from PowerPoints. We teach business by building ventures, solving real-world problems, and running revenue-generating projects.

Think of it as a business school designed like a startup accelerator, high ownership, industry-led learning, and a hands-on curriculum built by operators from Meta, Uber, Myntra, Google, McKinsey & Coinbase.

 

For research, refer to our ads in the Meta Ad Library: Click Here

Assignment

You will design two different types of creatives:

TASK 1 - PERFORMANCE ADS

You have to design Performance Ads

Goal: Drive leads and build trust via digital ads

You have to design 1 USP-Led Performance Ad

• Highlight SSB value proposition
• Designer must convert copy → compelling ad creative
• Size: 1080×1080
• Platform: Meta/Instagram

Directional copy:

Option 1:
TITLE: Learn Business by Building One
SUBTITLE: Our students earned ₹5 Lakhs in 48 hours selling real products to real customers.

Option 2:
5 Lakhs earned in 48 hours by students who have built real businesses.
Learning by Doing at SSB

Pictures: Commencement pics day1 day 2  | D2C bazaar

Context: The Hustle: D2C Challenge

To put our philosophy — business is learnt by building it — into action, every student at Scaler School of Business was divided into 10 teams and given a single mandate:

Build a real business from scratch.

Each team had to:

• Identify a problem
• Source or create a product
• Design branding and packaging
• Price it for real customers
• Take it to market
• And most importantly — generate revenue
   

This wasn’t a classroom exercise. Every decision, every iteration, every mistake cost time, money, and opportunity — exactly like the real world.

The challenge was guided by industry mentors, operators, and founders, ensuring that students didn’t just learn concepts — they applied them like professionals.

 

The D2C Bazaar

The challenge culminated in a live marketplace — the SSB D2C Bazaar — hosted at Nexus Mall, Koramangala.
For 48 hours, all 10 student-built brands competed and collaborated in the open market, selling directly to real customers.

What happened next was proof of the model:

In just 48 hours, students earned ₹5 Lakhs in revenue,
actual sales, from products they conceptualised, sourced, branded, and sold themselves.

TASK 2 - EVENT ADS

Design Event Ads

Directional copy:

Option 1:
Community Is the New CAC
Founders explain how Bengaluru’s cafés grew without ads

Option 2:
The Community Commerce Roundtable


Context / Why This Event Exists

In a world obsessed with performance marketing, funnels, and paid acquisition, some brands are doing the exact opposite — they’re building businesses the old-school way:

• By crafting an experience people want to belong to
• By creating spaces that feel like a vibe, not a venue
• By turning customers into communities
• By letting aesthetics do the first pitch and the product close the deal
   

This is the story of Bengaluru’s newest cult coffee houses —
Kahale, Katha Kavana, and Katte Kulture

 

What the Event Will Cover

A roundtable conversation where founders decode:

• How aesthetics became their marketing engine
• How ambience, communication, and brand identity became their CAC
• Why cafe design matters as much as the coffee
• How community-led growth beats paid growth
• The formula: Creativity → Culture → Community → Commerce
   

Event Objective

To understand:

• How brands today are built beyond ads
• How design is not decoration — it's differentiation
• Why storytelling precedes scaling
• How community can become the cheapest yet the strongest GTM

 

Submission Requirements

Your final submission must include:

• All creatives
• A brief PDF rationale
• Fonts & colours used (optional but appreciated)

 

What We Are Really Testing

This assignment evaluates:

• Can you simplify complex messaging?
• Can you design for conversion, not just beauty?
• Can you blend brand + performance + community energy?
• Are you someone who understands business intent and not just aesthetics?

Assignment Guidelines / Rules

1. Creative Freedom with Guardrails
We will provide directional copy for each brief.
You are free to:

• Improve or rephrase the copy
• Add headlines or taglines
• Use layouts/elements that make the communication stronger

Your decisions must be intentional.

2. Brand Study Expected
 Before designing, explore:

• Scaler website
• Scaler School of Business social handles
• Paid ads of ours and competitors ( from meta library)
• Our tone, colours, visual identity & narrative

We are evaluating thinking + craft, not just decoration.

3. Output Format

• Static creatives only (JPEG/PNG)
• Size will be given per task
• Add a separate PDF explaining:
  • Why this layout?
  • Who is the target audience?
  • Your headline choice rationale
  • What emotion/action do you expect from the audience?
   

Your design + reasoning = your score.

Evaluation Criteria
 We will assess:

• Understanding of brand
• Visual hierarchy and typography
• Messaging clarity
• Ability to design for performance vs awareness
• Originality & attention to detail
• Understanding of audience intent 

 

⭐️ Submission Guidelines

• Upload your designs to Google Drive, and share the link below
• Make sure your link is publicly viewable 
• We want to see your design skills (Please try to come up with a concept)

 

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