Your assignment:

You have to answer the following questions:

Question 1: 
Please describe your process to optimize the following page for Organic Search: https://vervoe.com/assessment-library/contact-centre-representative-skills-assessment/

 

Question 2: 
How would you track the results of the SEO methods you just put in place for https://vervoe.com/assessment-library/contact-centre-representative-skills-assessment?

 

Question 3: 
Imagine you join an organization and their largest channel is Organic Search. A lot of efforts has been made on content, design, and backlink building strategies. The loading performance of the website has not been the focus and it is getting increasingly slower.

How would you measure the page speed and other relevant technical performance metrics of the homepage (feel free to use ours as an example)? What are the exact figures? Additionally, please provide a diagnosis of the issue and explain the impact this could have on our traffic.

 

Question 4:
You’ve been asked to design a PPC campaign for the same site (https://vervoe.com/assessment-library/contact-centre-representative-skills-assessment/). Which channel would you use and why? Give as much information about the audiences or keywords you’d use and how you’d set up the first experiment.

 

Question 5:
What is the best metric for determining a winning PPC ad?
Option 1: Clicks
Option 2: Lowest Cost Per Click
Option 3: CTR
Option 4: Ad Position

 

Question 6:
Describe when you would end an advertisement test and what metrics you would use to decide. Feel free to draw on previous experience as an example.
(📼 Optional -  you can use loom or screen recording to share your experience)

 

Question 7:
Identify the most effective marketing channel you would advise to reach our target audience & briefly explain your choice, and how you plan to leverage this channel.
(📼 Optional - you can use loom or screen recording to share rationale for your answer)

 

Question 8
You were running two campaigns across two separate channels using comparable audiences. The goal of the campaign is to get more paying customers from new free trial sign ups. The campaign has been running for one week. Here are the results so far:

Google Search Ads:
- CPC = $4.87
- Number of Clicks = 248
- Conversion from landing page view to sign ups = 11.69%

Facebook Image Ads:
- CPC = $1.95
- Number of Clicks = 649
- Conversion from landing page view to sign ups = 7.85%

You share these results with your colleague in Product Marketing who is thrilled to see traffic is up but is concerned that sign ups from Facebook Ads seem to be about half as likely to upgrade as the sign ups from Google Search Ads. The median time to upgrade is 5 days, and the average for conversion from sign up to paying customer is 19.83%.

Given this information, what actions will you take with your campaigns, and possibly how might you change how you measure the campaigns?

 

Deliverables:

• Provide your answers in a neatly formatted Google Doc or a Notion page
• Please make sure the link is available for “public view” 

 

⭐️ Other Details

• Compensation: INR 8-12 LPA
• Location: Remote, Flexible
• Read the detailed job description here

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