Full-time | Remote | Immediate Joining

Salary: ₹ 10 LPA

Assignment

You are required to create a 30–45 sec Instagram reel pitching an online tool that helps teams manage and automate WhatsApp conversations more efficiently, especially when businesses handle many chats and groups. It lets you connect multiple WhatsApp numbers into one shared inbox so team members can read and reply without using the official WhatsApp app. You can organize chats, assign conversations to agents, track response metrics, and automatically create support tasks or replies based on rules. It also supports bulk messaging, scheduling, group automation, and integrations with systems like CRMs or spreadsheets, plus AI-based features to flag important chats or draft responses. Most of these functions work without needing the official WhatsApp Business API to (a) Head of Sales or (b) Head of Customer Success at a B2B company.

 

Your Objective:

Create a captivating edit that holds viewer attention and matches modern short content standards.

What we expect in your output:

• ⁠A strong hook in the first 3 seconds
• ⁠A clear problem → solution → value flow
• A crisp value proposition for the persona they choose

Feel free to experiment and showcase your personal creative style.

 

Deliverables:

• ⁠Final reel (MP4)
• ⁠Short script/storyboard
• 1–2 lines on why they chose that persona & angle

⚠️ Disclaimer: This role is for one of Playto's partner companies. (It's a business communication and automation platform built around WhatsApp)

Company info:

This is a business communication and automation platform built around WhatsApp that helps organizations manage, coordinate, and automate conversations across multiple WhatsApp numbers and group chats from a single dashboard.

Core Features & Capabilities

• Unified Multi-Number Inbox: Connect multiple WhatsApp numbers (including regular and Business app accounts) into one shared inbox so teams can view and respond to chats and groups without needing direct access to every phone number.
• Group & Chat Management: Manage WhatsApp groups and individual chats at scale — schedule messages, assign role-based permissions, and monitor engagement metrics.
• Ticketing & Task Automation: Convert chats or specific messages into tickets or tasks automatically, and integrate them with internal systems like CRM, helpdesk, or collaboration tools via built-in APIs and webhooks.
• AI & Workflow Automation: Use artificial intelligence to automate replies, flag important messages, generate summaries, and set workflow rules to streamline repetitive communication tasks.
• APIs & Integration Tools: Programmatically send and receive messages, trigger workflows, or sync data with external systems like CRM platforms (e.g., Zoho, HubSpot) and analytics tools.
• Bulk Messaging & Scheduling: Schedule and broadcast bulk messages with rich media to groups or lists in one click, improving outreach efficiency.

Who It Helps

The platform is tailored for teams in sales, customer support, operations, and community management who rely heavily on WhatsApp for daily communications and need centralized management, visibility, and automation across large numbers of conversations.

Business Usage & Adoption:

It is used by thousands of businesses across many countries, offering scalable communication workflows without requiring the WhatsApp Business API.

Product Notes

• It works with standard WhatsApp numbers, not only API-enabled business accounts, which makes adoption simpler for many teams.
• A mobile-friendly progressive web app (PWA) version is also available so teams can access the platform on the go. 
   

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