It took me 2-3 odd hours including research, analysis of existing posts, and drafting.

The goal wasn’t just to write a post or give 4-5 ideas on a LinkedIn profile but to show why and how it fits founder‘s voice and resonating it with the audience in a way that drives the metrics of trust which is the core for me. Then initiating a close discussion over topic and finally discussing them in comments once the post goes live.

Beyond copy I also mentioned why it works.