(⚠This assignment is only for evaluation purposes. We will not be repurposing this for any of our social media channels.)

 

Assignment Brief for Ad Creative Design

Objective: We need an ad creative that will inspire organizations to download a free Ergonomic Compliance Pocketbook. The pocketbook is designed to educate businesses about ergonomic regulations in Ireland & UK, the benefits of compliance, and practical steps to improve workplace ergonomics.

The goal of the ad is to grab attention, communicate the value of the lead magnet, and encourage clicks to download the pocketbook.

 

About the Company:

A leading company in the ergonomics space offers comprehensive services related to workplace assessments, training, and compliance solutions. Their mission is to help businesses implement ergonomic practices that enhance employee wellbeing, reduce injuries, and comply with relevant regulations.

 

Target Audience:

• Business owners, HR professionals, and office managers in the UK and Ireland.
• Organizations that need to comply with ergonomic standards and are interested in improving their workplace environment.
• Companies that want to reduce workplace injuries, enhance employee health, and boost productivity.

 

Ad Creative Requirements:

For the Headline and Body Text - feel free to customize and develop your original version as per the target audience.

1. Headline (Clear and Attention-Grabbing):
   
   • “Is Your Workplace Ergonomically Compliant?”
   • “Ensure Your Team’s Health: Download the Ergonomic Compliance Pocketbook!”
   • “Ergonomic Compliance Made Easy: Get Your Free Pocketbook Today!”
      
2. Body Text (To Encourage Action):
   
   • “Download our free pocketbook to learn everything about ergonomic compliance in your workplace.”
   • “Ensure the safety, health, and productivity of your employees by following simple compliance steps.”
   • “Take the first step towards a healthier, more compliant workplace today—download the guide!”
      
3. Visual Elements:
   
   • Use icons or illustrations related to ergonomics (e.g., ergonomic furniture, desks, workers with proper posture).
   • Professional, calming colors (e.g., shades of green, blue, and grey) to convey a sense of health and safety.
   • A download button icon or clear CTA button, e.g., “Download Now” or “Get Your Free Copy.”
   • Simple, clean design that focuses on the pocketbook and the value it offers.
      
4. Call-to-Action (CTA):
   
   
   • The CTA should be strong and motivating, encouraging immediate action.
   • Example: “Download Your Pocketbook Now” or “Get Your Free Compliance Guide.”
      

Design Specifications:

• Logo: Use placeholder text for logo, or you can use a dummy logo
• Format: The creative is for LinkedIn Ads 
• Size: 1080x1080 px
• File Format: PNG
• Style: Minimal yet creative (checkout https://www.adfolio.design/ for inspo)
• Font: Gilroy (Regular, Medium, Semibold, Bold)
• Brand Colors: Primary: #00A79A |  Accent: #DFC13E

 

Deliverables:

• One Ad Creative Design with all the required elements.
• Ensure it is visually appealing, clean, and easily communicates the key message: ergonomic compliance.
• Make the CTA prominent and make the pocketbook offer clear and easy to access. 

Submission Guideliness

• Scroll down to the “Submit” button. Follow the guidelines
• Upload your samples on Gdrive, Notion, etc and share the public link
• Make sure the link is accessible
  
  Evaluation Criteria:
• Ability to create ad creatives for B2B, SaaS & Tech companies.
• Creativity in using icons and design elements that appeal to businesses. Basically concepts should be thumbstopping and designed with a thought process to get clicks.
• Clear and effective communication of the value of the lead magnet through design.

 

Company Overview

We're looking for a Graphic Designer with experience in the B2B, tech and SaaS space. You should be comfortable working with modern design styles, capable of conceptualising ad creatives, ebooks, infographics and able to bring visuals to life through GIFs and other motion elements.

Company website: orangeowl.marketing

What we need from you:
•⁠  ⁠A solid portfolio in the tech/SaaS space
•⁠  ⁠Ability to think beyond templates — conceptual thinking is a must
•⁠  ⁠Proficiency in modern, clean design styles
•⁠  ⁠Hands-on experience with GIFs, animations, and short motion graphics
•⁠  ⁠Bonus if you’ve worked on performance-focused ad creatives

 

Other Details

• Remote (Full time)
• Salary: 30-40K Per month
• Experience: 2+ Years

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