• Freelancing / Remote / Immediate Joining
• Salary: Up to 30-70K/month
• JD: Job Description

Assignment

Share a collection of your best work, anything you've published or created on your own.

⭐️ Submission Guidelines

• Upload your work to Google Docs or Notion Doc, and share the link below
• Make sure your link is publicly viewable 

Role Objective

To independently plan, launch, monitor and optimise LinkedIn advertising campaigns that support lead generation, visibility, event promotion, account-based marketing or other approved client objectives. The manager must be equally comfortable with strategic thinking and detailed platform execution.

Detailed Scope of Work

• Understand business goals, target audience, offer, funnel stage, budget, geography, conversion event and sales process before recommending a campaign structure.
• Conduct audience research and build suitable targeting combinations using job functions, seniority, titles, industries, company size, skills, groups, matched audiences or account lists as relevant.
• Recommend the appropriate campaign objective, ad format and funnel structure, including lead-gen forms, website conversions, document ads, video, single-image, conversation ads or retargeting where suitable.
• Prepare campaign plans with assumptions, audience size, budget allocation, testing approach, tracking requirements and expected learning agenda.
• Set up Campaign Manager accounts, campaigns, conversion tracking, Insight Tag and lead-gen forms in coordination with the client or technical team.
• Coordinate with copy and design teams for briefs, hooks, creative variants, landing-page requirements and proof points.
• Launch campaigns only after quality checks covering URLs, forms, UTMs, audience exclusions, budgets, dates and brand compliance.
• Monitor spend, delivery, frequency, click-through rate, cost per click, form completion, conversion rate, cost per lead
• and lead quality.
• Optimise through audience refinement, bid/budget changes, creative rotation, copy tests, placement choices and funnel improvements.
• Identify whether underperformance is caused by targeting, creative, offer, landing page, conversion tracking, budget or sales follow-up.
• Share clear weekly findings and monthly recommendations without hiding weak performance or over-attributing results.
• Maintain organised records of campaigns, creatives, audiences, learnings, leads and approvals.