I analysed the impact of India’s festive season sales by studying news and reports from the previous year to understand customer behaviour and its effect on brands. The aim was to create a value-driven newsletter.

Time Required: 6–7 hours

Tools Used: ChatGPT, Google Docs, Canva

Conclusion: The newsletter shows that while festive sales may look like a big win with high traffic and revenue, real success lies in managing margins, credit and customer loyalty.