Full Time
We are hiring a Marketing Generalist for our inhouse team at Inagiffy
Here’s a mini assignment to evaluate the candidates for the vibe marketer role (with ad, social, and numbers sense). The goal is to see how you think, create, and communicate without overloading them.
Title: Create a Mini Marketing Plan for a New AI Tool
Context
You're working with a content agency that just helped a client launch a new AI-powered writing assistant for marketers. The product is in early traction stage, priced at $10/month, and the team wants to hit 1,000 paying users in 3 months.
Your job is to create an organic + paid awareness push for this launch that vibes with Gen Z and young founders on Twitter, LinkedIn, and Instagram.
Create:
2 tweets (for X)
1 LinkedIn post (less than 100 words)
1 Instagram Story (can be text-only or storyboarded)
Optional bonus: one meme or carousel idea for IG or LinkedIn
Focus on making it scroll-stopping, not polished. You can use AI to help you. Show what kind of content you would post to make this tool catch fire.
Draft one paid ad for this tool (choose Meta, Google, or X Ads):
Headline
Body copy (max 2 lines)
Suggested visual (or describe what should be in the visual)
CTA
You can pick the audience (ex: indie hackers, freelancers, early founders) and the platform.
Answer these:
If the CAC is ₹300 and the product sells for ₹800/year, is that good? Why or why not?
Suggest one experiment you'd run with a ₹20K ad budget. How would you measure if it worked?
If you can walk us through a loom video of your strategy, its entirely optional but helps us learn more about your thinking process and approach to problem solving
We love AI. It’s a great assistant, not a replacement for your creativity, judgment, and voice. Here’s how to use it right when working with us:
Read the full instructions here