As the sole UX designer, I’ve revamped buildd app’s Learning Path (LP) page. I’ve simplified the information architecture, making it minimalistic yet impactful. I’ve improved the copywriting and structured the LP page to be less overwhelming. I’ve also introduced gamification to increase the Click-Through Rate (CTR) and task completion rate. Additionally, I’ve increased the visibility of buildd coins on the LP page. My ultimate goal is to motivate users to complete more modules per session and ensure they remain engaged throughout the module. This is all part of the problem statement provided by buildd on the fueler website.

Figma link: https://www.figma.com/file/9wUtJijL4iS2TVAecdhqcT/Buildd-Fueler.io?type=design&node-id=6%3A39&mode=design&t=gIbabLIlcQsr5aZ5-1

Presentation Deck: https://drive.google.com/file/d/1c5L4uB-EkVXZ4aIk7ZWp19cNZg61OLvz/view?usp=sharing