About the Challenge:

• Memes are not just entertainment anymore; they are one of the fastest ways to capture attention, build relatability, and drive organic growth.
• This challenge is about using memes as a growth channel.
• Fueler is a career infra where professionals can make their professional portfolio and get opportunities through proof of work, not just resumes. 

Challenge Objective:

• Create 5 high-quality, relatable memes for Fueler’s Instagram page that connect with students and young professionals.
• The goal is to make content that sparks engagement and communicates the core idea of Fueler.
• Themes you can explore include career struggles, portfolios, proof of work, hiring, resumes, internships, freelancing, and job hunting.

What You Need to Submit:

Meme Set:

• Create 5 original memes. These can be static posts, carousel memes, or reel-style memes. Each meme should be relevant to Fueler’s audience and positioning.

Context or Caption:

• Add a short caption or explanation for each meme if needed. This helps us understand your intent and thought process.

Distribution Thinking (Optional but valuable) 

• Explain how you would post or distribute these memes for maximum reach and engagement.

Rewards

• 1st Prize: Fueler Premium
• ‘2nd Prize: Fueler Digital Bundle
• 3rd Prize: 3 Non-Fiction Books 

Top performers may get an opportunity to work with Fueler’s Growth Team

Evaluation Criteria:

• Submissions will be evaluated based on relatability, creativity, originality, shareability, and alignment with Fueler’s core idea of proof of work.

Submission Guidelines: 

• Make your plan on Notion Doc or Google Doc (Make the doc public)
• Submit its link here 

Why Participate:

• Work on a real content and distribution problem. Build a strong proof of work project for your portfolio. Understand how meme marketing works for brands. Get a chance to see your content published.
• Fueler believes that the real test of knowledge is what you create and put out into the world.

 

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