Freelancing
Designer for Ultra-Premium Dairy Brand “First Churn”
Design Assignment — First Churn
Shortlisting Round | All-Rounder Designer
About First Churn
First Churn is an upcoming urban premium dairy brand. We sell milk and ghee — but we're building a brand, not a commodity.
Our customer is urban, 25–40, health-conscious, and aesthetically driven. They read ingredient labels. They pay a premium for things that feel honest. They're tired of brands that shout "natural" without showing proof.
We're not nostalgic desi dairy. We're not clinical wellness. We sit between honest craft and quiet luxury.
The brand is at zero right now — no logo, no colors, no guidelines. That's your canvas.
The Assignment
Design a logo concept for First Churn.
That's it. One logo. But here's the real ask:
Before showing us the logo, show us your thinking.
We want to understand:
- What brand territory did you choose, and why? (premium? minimal? earthy? modern? something else entirely?)
- Who are you designing for — what does your target person look like, feel, and care about?
- What feeling should the logo leave someone with in under 3 seconds?
- What did you deliberately avoid and why?
- What references or visual worlds inspired you?
The logo is the output. The reasoning is the work.
What to Submit
- The logo — at least one version (wordmark, icon, or combination mark — your call)
- A short written rationale — 150 to 250 words. No templates, no bullet-point padding. Just tell us how you thought about it.
- Optional: A rough mood board or 2–3 visual references that shaped your direction
Format: PDF or Google Drive link (ensure public access) Time: We'd expect this to take 2–4 hours max
What We're Shortlisting For
You'll be hired full-time as our in-house designer — responsible for everything from brand identity and packaging to the website, social media, and marketing creatives. This assignment tells us whether your thinking is sharp enough to build that from the ground up.
We are not looking for the most polished execution. We are looking for someone who understands what a brand needs to be before they open a design tool.
Salary : 15000-35000 as per the experience and work
✨ Important note
- Contribute to open source projects hosted by brands
- The open source projects are meant for the portfolio building purpose, not necessarily for hiring purpose
- On approval, your submission will be displayed on your portfolio
First Churn
First Churn is an urban premium D2C dairy brand crafted for those who value purity, provenance, and exceptional taste in everyday essentials. Rooted in a commitment to quality, we bring farm-fresh milk and dairy products directly to modern homes, eliminating middlemen and preserving freshness at every step. Our products are sourced from carefully selected farms that follow ethical, sustainable practices, ensuring that every drop reflects both integrity and nutrition. From rich, creamy milk to thoughtfully crafted dairy staples, First Churn blends traditional goodness with contemporary convenience. Designed for discerning urban consumers, First Churn is more than just dairy—it’s a lifestyle choice. We stand for transparency, traceability, and trust, delivering not just products, but a promise of uncompromised quality and a return to real, wholesome food.
Visit Website
💡 How to make the best submission on Fueler?
- Write a relevant title for projects
- Add proper description
- Add link to your assignment (Notion, Google Doc, etc). Make it public
- Add video explanation of your work (to stand out)
