Chelsi Mehta

Open Source

Marketing

Brief: Suppose Sid from ‘Wake Up Sid’ was starting out on LinkedIn.

Task:

1. Create brief pointers for optimizing his profile: For instance, you can write points on what he should include in his ‘About’ section, banner, experience section, and so on.
2. Create a brief content strategy for him: For content strategy, figure out themes/content pillars that he can potentially talk about and specific ideas for the same.
3. Write an introductory post for him: Remember that it is his first post going out; make it engaging, avoid fluff, and include relevant information.

Research:

• You can google everything.
• For the post:
  Do 3-4 iterations for the Hook to make it attention-grabbing.
  Word limit:150 (minimum) - 300 (maximum)

Share the assignment in a Google doc; neatly formatted.