Full-time / In-house, Bangalore / Immediate Joining

Min. 2 Years of Experience in Performance Marketing and App Marketing 

Scope of work:

• Can run ads seamlessly for any sector/ industry business
• Loves numbers. understands ROAS, CAC, and actually results matching efforts
• Creative. someone who experiments rather than asking for a brief

Assignment (50-60 Mins)

Here’s a mini assignment to evaluate the candidates for the App marketer role (with ad, social, and numbers sense). The goal is to see how you think, create, and communicate without overloading them.

Title: Create a Mini App Marketing Plan for dotme.in (available on app & play stores)

Context

You're working with a content agency that just helped a client launch a new link in bio tool for creators. Now the product is in the growth stage, priced at ₹999/month, and the team wants to hit 1,000 paying users in 3 months.

Your job is to create an organic + paid awareness push for this launch that helps in acquiring new users for DotMe

Part 1: Draft a 3 months strategy to acquire new users (20–25 mins)

About the product: Dotme is redefining what a link-in-bio platform can be in 2025. Built with creators, entrepreneurs, and brands in mind, Dotme focuses on deep personalization, seamless e-commerce integrations, lightning-fast performance, and real-time analytics- all while keeping the user experience beautifully simple. 

Whether you’re selling digital products, growing your community, or showcasing your brand, Dotme gives you complete control to craft a page that feels like an extension of your identity, not just a landing page. 

As the creator economy booms and personalization becomes the new standard, Dotme stands out as the go-to choice for users who want more than just a basic link hub they want a complete digital storefront.

Task: 

Create a user acquisition strategy through paid ads using Meta, Google and Apple ads

 

Part 2: Paid Ad Draft (15–20 mins)

Draft one paid ad for these tools (choose Meta, Google, and Apple Ads):

Headline

Body copy (max 2 lines)

Suggested visual (or describe what should be in the visual)

CTA

You can pick the audience (ex: nano creators, micro creators and macro creators/ inclfuencers) and the platform.

 

Part 3: Quick Numbers & Thinking (10-15 mins)

Answer these:

If the CAC is ₹300 and the product sells for ₹999/year, is that good? Why or why not?

Suggest one experiment you'd run with a ₹20K ad budget. How would you measure if it worked?

 

⭐ Optional: Video Proof of Work 

If you can walk us through a loom video of your strategy, its entirely optional but helps us learn more about your thinking process and approach to problem solving

 

Submission Guidelines:

Create a Google Doc or use Fueler Description section to share your assignments so that we can read your submission.

Make your link public to avoid getting rejected. 

Put your Video explanation link on “Video Proof of Work” field on the form

 

🧠 What We're Looking For:

Thought process: how they think about performance + creativity

Initiative: did they try a meme, or use a fresh hook?

Realism: are they considering CAC, ROAS, channel-audience fit?

 

⚠️ AI Guidelines

We love AI. It’s a great assistant, not a replacement for your creativity, judgment, and voice. Here’s how to use it right when working with us:

Read full instructions here

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