Title:

LinkedIn Copywriting for Personal Branding & Founder Storytelling

Objective:

The goal of this assignment was to craft engaging, high-conversion LinkedIn content for a 40-year-old founder to build a strong personal brand, connect with professionals, and inspire audiences. The focus was on blending storytelling, thought leadership, and brand positioning to drive visibility and engagement on the platform.

Time Required:

6 – 8 hours
(Includes research, ideation, drafting, and optimization of content)

Tools Used:

Grammarly → For grammar and readability improvements

Canva → For creating thumbnails and post visuals

LinkedIn Analytics → For understanding audience engagement trends

Conclusion:

This project helped showcase my ability to craft compelling LinkedIn copy tailored for founders and business leaders. I created 30 high-impact content ideas and one complete, storytelling-based post designed to position the founder as a thought leader while authentically connecting with the audience.