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Canva, a $26 billion Australian startup, acquired Affinity, a UK-based creative software suite, in its largest acquisition to date. The deal, valued at "several hundred million pounds," brings Affinity's 90-person team and portfolio of photo-editing, publishing, and illustration software to Canva. 

The acquisition strengthens Canva's position as a major competitor to Adobe in the creative software market. 

With over 175 million users and $2.1 billion in annualized revenue, Canva has made strategic acquisitions in Europe to expand its presence and capitalize on the continent's growth potential, setting up its European headquarters in London last year.
 

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Canva's acquisition of Affinity for "several hundred million pounds," its largest to date, solidifies its position as a serious competitor to Adobe by expanding its professional tools and AI capabilities, potentially disrupting the $20 billion creative software market.

With over 175 million users and $2.1 billion in annual revenue, Canva's strategic acquisitions in Europe, including Affinity, Kaleido.ai, Pexels, and Pixabay, showcase its commitment to growth on the continent and its strong potential for success.

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Acquisition Strategy: 

Canva's acquisition of Affinity aligns with its strategy to compete directly with Adobe by expanding its range of professional-grade creative tools. 

By integrating Affinity's photo-editing, publishing, and illustration software, Canva enhances its value proposition for users seeking advanced features. 

This acquisition also brings in Affinity's talented 90-person team, strengthening Canva's internal capabilities. 

Moreover, Affinity's popularity among Mac users allows Canva to tap into a new user segment and increase its market share 💡
 

Market Expansion: 

Canva's recent establishment of its European headquarters in London and its acquisition of seven European companies demonstrate its commitment to expanding its presence in the region. 

By acquiring local startups like Kaleido.ai, Pexels, and Pixabay, Canva gains access to its technology, talent, and user bases, facilitating its penetration into the European market. 

These acquisitions also help Canva to localize its offerings and better understand the unique needs and preferences of European users. 

For reference: https://docs.google.com/document/d/1Ngr9-SSFyuIUPrjFVeuO-mYMeaVMn7bZXcahe5UlALM/edit?usp=sharing