I came across this project through LinkedIn, and as a Samay Raina fan, I was instantly excited to give it a shot.

I had 5 days to complete the assignment. I began with a quick round of research on Samay, understanding his content, personality, and identifying opportunities to build something that connects both his audience and his brand vibe.

Since the brief allowed a bold, pop-culture-inspired direction, I had the freedom to experiment and push my creativity. I explored platforms like Pinterest and Dribbble for visual inspiration and narrowed down a few trending design styles — including paper-cut textures, bento box layouts, and a poppy, high-contrast color palette.

Being a big fan of India’s Got Latent made the process even more enjoyable. Throughout the project, I actively used tools like ChatGPT and other AI assistants to speed up ideation and enhance the final outcome.