Top 10 Lead Generation Tools for US Agencies

Looking for a faster way to fill your sales pipeline? The right lead generation tools can help US agencies find, nurture, and convert more prospects than ever before. If you want to scale your outreach, automate your processes, and close more deals, this guide is for you.

I’m Riten, founder of Fueler a platform that helps agencies and professionals get hired by showcasing real work, not just resumes. In this article, I’ll break down the top lead generation tools that US agencies are using right now to win more clients. Remember, having the right tools is only part of the journey proving your results and building trust is what turns leads into loyal customers. Your portfolio is your proof of skill, your credibility, and your shortcut to trust.

1. HubSpot

HubSpot is an all-in-one marketing, sales, and CRM platform trusted by agencies worldwide. It helps you attract, capture, and nurture leads with powerful automation, landing pages, email marketing, and analytics. HubSpot’s user-friendly dashboard makes it easy to manage every stage of the lead journey in one place.

• Drag-and-drop landing page builder
• Automated email campaigns and workflows
• Built-in CRM for tracking leads
• Advanced analytics and reporting

Pricing:

• Free plan available
• Starter: $20/month
• Professional: $890/month

Why it matters: HubSpot centralizes your lead generation, saves time, and helps you convert more prospects into clients, making it a must-have for agencies.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is designed for agencies targeting B2B clients. It lets you find and connect with decision-makers, track account updates, and send personalized outreach messages. Advanced search filters and lead recommendations help you zero in on your ideal prospects.

• Advanced lead and company search filters
• Real-time account and lead updates
• InMail messaging for direct outreach
• Integration with CRM tools

Pricing:

• Core: $99/month
• Advanced: $149/month

Why it matters: Sales Navigator gives agencies a direct line to high-value leads, boosting your outreach and closing rates with targeted B2B prospects.

3. Apollo.io

Apollo.io is a powerful lead database and outreach platform. It offers verified contact data, email sequencing, and sales automation to help agencies scale their prospecting. Its Chrome extension makes finding and saving leads from LinkedIn fast and simple.

• Access to millions of verified contacts
• Automated email sequences and follow-ups
• Chrome extension for LinkedIn prospecting
• Analytics for campaign performance

Pricing:

• Free plan available
• Basic: $49/month
• Professional: $99/month

Why it matters: Apollo.io streamlines lead discovery and outreach, helping agencies fill their pipeline with high-quality prospects quickly.

4. Leadfeeder

Leadfeeder shows you which companies visit your website, even if they don’t fill out a form. It identifies anonymous visitors, tracks their behavior, and integrates with your CRM so you can follow up with warm leads. This tool is especially useful for agencies wanting to maximize website traffic.

• Identifies anonymous website visitors
• Company contact info and visit details
• Integration with major CRMs
• Custom lead filters and notifications

Pricing:

• Lite: Free
• Premium: $139/month

Why it matters: Leadfeeder uncovers hidden opportunities from your website traffic, turning anonymous visits into actionable leads for your agency.

5. Hunter

Hunter helps agencies find and verify professional email addresses in seconds. Use it to build targeted outreach lists, verify emails for deliverability, and connect with decision-makers at any company. The Chrome extension makes email discovery fast and easy while browsing the web.

• Email finder and verifier
• Bulk email search for large lists
• Domain search for company-wide contacts
• Chrome extension for on-the-go prospecting

Pricing:

• Free plan available
• Starter: $34/month
• Growth: $104/month

Why it matters: Hunter boosts your outreach accuracy, reduces bounce rates, and ensures your messages reach the right inboxes.

6. Lemlist

Lemlist is an outreach automation tool built for agencies that want to personalize cold emails at scale. It lets you add dynamic images, videos, and custom text to each message, increasing engagement and reply rates. Lemlist also tracks deliverability and helps you avoid spam folders.

• Personalized email campaigns with images and videos
• Automated follow-up sequences
• Deliverability and spam testing tools
• Team collaboration features

Pricing:

• Email Outreach: $39/month
• Sales Engagement: $59/month

Why it matters: Lemlist helps agencies stand out in crowded inboxes, drive higher response rates, and automate time-consuming outreach tasks.

7. Pipedrive

Pipedrive is a sales-focused CRM that helps agencies manage leads, track deals, and automate follow-ups. Its visual pipeline makes it easy to see where every lead stands and what actions are needed next. Pipedrive integrates with many lead capture and marketing tools.

• Visual sales pipeline management
• Automated lead assignment and reminders
• Customizable dashboards and reports
• Integration with email and marketing apps

Pricing:

• Essential: $14/month
• Advanced: $29/month
• Professional: $59/month

Why it matters: Pipedrive keeps your lead management organized, ensures no opportunity is missed, and helps agencies close deals faster.

8. OptinMonster

OptinMonster helps agencies convert website visitors into leads with pop-ups, slide-ins, and forms. Its drag-and-drop builder and targeting rules let you create personalized campaigns for different audiences. A/B testing and analytics show which offers work best.

• Drag-and-drop campaign builder
• Exit-intent pop-ups and lead forms
• Targeting and segmentation options
• Real-time analytics and split testing

Pricing:

• Basic: $16/month
• Plus: $32/month
• Pro: $59/month

Why it matters: OptinMonster increases lead capture rates, maximizes website conversions, and helps agencies grow their email lists efficiently.

9. Unbounce

Unbounce is a landing page builder designed to boost conversions. Agencies can quickly create, test, and optimize landing pages for different campaigns without needing a developer. Built-in A/B testing and AI-powered recommendations help improve results.

• Drag-and-drop landing page creation
• AI copywriting and optimization tools
• Built-in A/B testing and analytics
• Integration with CRM and email platforms

Pricing:

• Launch: $99/month
• Optimize: $145/month
• Accelerate: $240/month

Why it matters: Unbounce empowers agencies to launch high-converting campaigns quickly, test ideas, and get better ROI from their lead generation efforts.

10. Fueler

Fueler is a portfolio platform that helps agencies and professionals showcase real work and results. By sharing successful projects, case studies, and assignments, you build trust with prospects and stand out from competitors. Fueler also helps companies hire through assignment, making it easier to prove your value.

• Easy-to-build online portfolio
• Assignment-based hiring features
• Shareable links for client outreach
• Supports multiple media types

Pricing:

• Membership: ₹3499/year (about $42/year) includes Premium + Verified, community, and resources

Why it matters: Fueler lets agencies prove their expertise with real examples, attract more leads, and win clients who value results over promises.

Final Thought

Choosing the right lead generation tools can transform your agency’s growth, making it easier to find, nurture, and convert the best prospects. Combine these tools with a strong portfolio and a focus on real results, and you’ll build lasting relationships with clients and stand out in a crowded market.

FAQs

1. What is the best lead generation tool for agencies starting out?

HubSpot and Apollo.io both offer free plans and user-friendly features, making them ideal for agencies new to lead generation.

2. How do I choose the right lead generation tool for my agency?

Consider your budget, target audience, and the features you need, such as CRM integration, automation, and analytics.

3. Can these tools help with both inbound and outbound lead generation?

Yes, tools like HubSpot, Lemlist, and LinkedIn Sales Navigator support both inbound and outbound strategies for agencies.

4. How important is it to verify email addresses before outreach?

Verifying emails with tools like Hunter reduces bounce rates, protects your sender reputation, and improves deliverability.

5. How can I showcase my agency’s results to win more leads?

Use Fueler to build a portfolio of real assignments and case studies, helping you build trust and prove your expertise to potential clients.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.