16 Jul, 2023
Video content is everywhere.
Companies and creators use videos to market their messages.
They all need video editors to help them increase their reach through videos.
The number of companies and creators who need video editors is increasing every day.
This situation created a gap between opportunities and talent. You can bridge this gap by providing your video editing services to them. But creators and companies need skilled video editors. You have to signal your skills.
Certification courses won’t help you. Most of these courses give you only information. Meanwhile, you get opportunities based on implementations (how much theory you have applied).
Show your work to signal your skills. Your Proof of Work will help you with this.
Your Proof of Work (Portfolio) is important to help you get opportunities be it :
As a video editor, your most important asset is your Proof of Work (POW).
"Proof of Work is the representation of the knowledge and skill sets you claim while approaching an opportunity."
It establishes your credibility and capability.
Get ready to create Video Editing Proof of Work.
Your video editing portfolio is a collection of all the videos you have edited.It’s a collection of all your Proof of work.Your portfolio displays your video editing skill.
Step1 : Use an online portfolio tool
Here I have used Fueler. An online tool to make beautiful-looking portfolios for your different career needs. Sign up on Fueler ( Sign up with Google for fast sign-up).
Step 2: Publishing Proof of Work
After signing up on Fueler click on your profile photo at the top right. Customize your profile. Your dashboard will look like this.
Click on Publish your Work. You can directly paste your proof of work link or publish from scratch.
I clicked on Publish from scratch. This option gives more control over the details you publish.
Step 3: Details
Fill in the details about your POW:
Step 4: Description
This is the most important part of publishing your work.
Your Charges for this type of edit (up to you if you want to write this or not)
Step 5: Publish your Work
Hit the Publish Button and add relevant tags.
Then your portfolio is ready!
But if you don’t have any previous work, don't worry.
Start creating 8 different types of proof of work from the list below.
Most YouTube videos fall under this category. The speaker gives out information about various topics.
Tips - Add B rolls (Secondary footage) of relevant scenes that help to visualize the ideas.
Example - 7 Bad Habits Preventing You From The Life You Want
Kinetic Typography videos use moving texts to deliver messages in a fun manner.
Tips - Match animation with the music. Add relevant background to match the feel of the music.
Example - STOMP Kinetic Typography
Advertisements of various companies and creators.
Tips - Use sound effects that enhance various parts of the ad.
Example - Stoa isn't for you | Accidental Degree | Stoa
YouTube is booming with videos where guests and hosts discuss various topics. In podcast editing, you have two types: Full podcast editing and repurposed clips from the podcast.
Tips
Example(s) :
Video game creators need great video editors to make their videos engaging and fun for their viewers.
Tips - Merge A roll (primary footage) and B- roll Secondary footage to create an engaging video experience. Gaming edits are usually fast-paced and energetic.
Example - I USED EVERY LMG in COD Mobile while BREAKING a RECORD...
To showcase the feel and meaning of music. Music videos can be great to have in your portfolio. Recreate a music video.
Tips - Work with the given footage to make the music and video sync. Every scene should enhance the quality of the music and express the lyrics.
Example - Skrillex and Diplo - "Where Are Ü Now" with Justin Bieber (Official Video)
Using art to convey messages visually. 2d animation helps to understand complex topics with ease.
Tips - Help the viewer visualize the content in the video in a simple yet engaging manner. Captivate the viewer to make the message stick in their minds.
Example - How to Think Clearly | The Philosophy of Marcus Aurelius
Events need promotional content to reach out to people be it online or offline. This helps give potential attendees an idea about events.
Tips - Tease an upcoming event. Make it snappy and impactful. Compel the viewers to attend the event or watch the movie, by making them curious.
Example - Transformers: Rise of the Beasts | Official Trailer (2023 Movie)
Have 3 or more types of POW to showcase your ability.
“ I have reviewed literally hundreds of applications of video editors, and most of them make this mistake of not having enough videos in their portfolio to show off the wide variety of videos that they can edit.
I need to see some variation to understand how good you are at video editing. You don't need to show all of your work.
Show me the best work and show a lot of it.”
-Ishan Sharma, Co-Founder of Markitup
(Content Marketing Agency)
Top Video Editors’ Portfolios
Here are some Video Editing profiles to understand different types of Proof of Work.
Nirav’s proof of work has documentaries, short-form video edits(Reels, Trailers), and 2D animation edits.
Subhrajyoti ‘s portfolio has - Ads, YouTube videos, reels, podcast edits and trailers.
Conclusion
As a video editor don’t say what you can do, show them what you are capable of doing.
To get opportunities you don’t need certification. But a portfolio of work. While others will speak about their work. Your work will speak for you. This is the power of Proof of Work.
Proof of Work gives you an edge over others. Proof of Work is your entry to multiple opportunities.
Make the best video editing proof of work for yourself.
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