Copywriting For Beginners: What It Is & What Do Copywriters Do?

17 Apr, 2023

Copywriting For Beginners: What It Is & What Do Copywriters Do?

Have you ever heard of copywriting, but not been quite sure what it is or how it works? Or maybe you've heard of copywriters, but don't really understand what they do?

You're in luck - this guide will walk you through the basics of copywriting and give you a better understanding of what copywriters do and how they can help your business.

Copywriting is the art and science of crafting effective words to persuade people to take action. It involves a mix of wordsmithing, persuasion techniques, marketing knowledge, writing craft, and more.

Copywriters often come from a marketing background and specialize in writing for webpages, emails, social media posts, advertisements, product descriptions, blog posts, and more.

From crafting compelling headlines to writing persuasive copy for ads or websites - good copywriting can make all the difference in whether your message gets across or not.

As you'll see later on in this guide, great copywriters understand the principles of persuasion and know how to apply them in their writing.

Introduction to Copywriting: What Is Copywriting?

Copywriting skill is in very high demand in today's market. It is an invaluable part of any successful marketing strategy, enabling businesses to make the most of their resources and reach the right audiences.

It's all about creating content that engages, informs, and convinces readers to act.

But what does this mean in practice?

Put simply, copywriting is a form of writing specifically designed to advertise products or services. A copywriter's job is to compose content that compels the reader to take action—whether it's signing up for a newsletter or buying a product.

This requires an understanding of the target audience, as well as how to craft persuasive messages using words and visuals.

Copywriters must also be able to understand and interpret a client's goals and objectives, then use this knowledge to create compelling copy that meets their needs.

They must be able to write quickly but accurately, being sure to review their work for accuracy and clarity before submitting it for publication.

Finally, copywriters need excellent communication skills in order to discuss ideas with clients or editors quickly and efficiently.

What Do Copywriters Do?

A copywriter is someone who specializes in creating a variety of written content, such as marketing campaigns or advertisements, articles, and blog posts. 

Copywriting is an important part of any digital marketing strategy, as it allows companies to communicate their unique brand messages and stories in a creative and engaging way.

Copywriters are responsible for creating written content that furthers a company’s mission, goals, and objectives.

This can involve writing copy for website pages, product descriptions, sales pages, email campaigns, newsletters, blogs, and social media posts.

They are also responsible for proofreading their work to ensure accuracy and consistency with the company's brand messaging and brand voice.

Copywriters must have excellent writing skills and be able to write compelling copy that appeals to their target audience.

Additionally, they must be familiar with SEO best practices in order to optimize content for search engine visibility. They must also stay up-to-date on current trends in order to create timely content that resonates with the audience.

Finally, they must strive to build trust between themselves and the client through the use of clear communication.

Key Skills and Qualifications Needed to Become a Copywriter

You may have noticed by now that copywriting is not a one-size-fits-all job. Copywriters come in all shapes and sizes, depending on the service they are providing.

That being said, there are certain key skills and qualifications needed to be a successful copywriter.

To begin with, copywriters need excellent writing skills.

As a copywriter, you must be able to write in multiple styles and voices and convey complex ideas in an easy-to-understand way. An eye for detail is important as well, as the devil really is in the details when it comes to writing compelling copy.

Copywriters should also have excellent research skills.

As a copywriter, you will often be required to dig deep into a wide range of topics to create informative and engaging content. You must also have good organizational skills so that you can remain on top of multiple projects at once while meeting deadlines.

Finally, copywriters need experience with digital marketing tools such as Google Ads or Social Media Analytics if they plan to focus on this aspect of the job.

Additionally, knowledge or experience with content management systems such as WordPress or other popular ones can give you an edge over other candidates when looking for a job in this field.

What Is the Difference Between a Copywriter and a Freelance Copywriter?

So, what is the difference between a copywriter and a freelance copywriter?

Generally speaking, the job of a copywriter is to create effective written materials that support the mission of a business, while the job of a freelance copywriter is to do the same on a contractual basis.

Let's break it down:

Job Responsibilities

The primary responsibility of an in-house Copywriter is to create content that serves the brand’s goals, such as crafting persuasive and engaging copy for press releases, blog posts, website pages, and more. On the other hand, a Freelance Copywriter typically works on projects for different businesses at one time and must be able to produce quality content on tight deadlines.

Professional Knowledge & Skill Sets

An in-house Copywriter must have comprehensive knowledge of their employer’s target audience and deep familiarity with their style guide, brand voice, company mission statement, and other unique processes. 

Meanwhile, a Freelance Copywriter must possess strong writing skills and sharp attention to detail in order to effectively serve different clients with diverse projects.

Working Conditions

An in-house Copywriter is employed by one organization and works specific hours within the workplace. Freelance Copywriter usually works independently from their own home or office space while managing flexible hours. You know how it works 😉

Types of Copywriting Projects & Services

Copywriting is a highly versatile form of writing, with many uses and applications.

A good copywriter can work on a variety of projects, ranging from website content and blog posts to email marketing campaigns, press releases, and even books.

When you hire a copywriter, you can look forward to receiving services such as:

  • Web Copy: A copywriter can help with web content creation, including optimizing existing pages or creating new ones. They can also help reinvigorate older websites and give them an updated look.
  • SEO Copywriting: Every piece of content should aim for SEO success. A professional copywriter can research keywords, optimize titles and descriptions for SEO, and keep track of analytics to ensure the best possible performance.
  • Social Media Copywriting: Social media is an invaluable tool for branding, customer acquisition or retention, feedback collection – the list goes on. An experienced copywriter can write compelling social media posts that will capture your audience's attention and help drive engagement.
  • Email Copywriting: Email marketing is still one of the most powerful forms of advertising available today – if you know how to do it right. A good copywriter will create engaging emails that stand out in the crowded inboxes of your potential customers or clients.
  • Newsletters & Blogs: Regularly updated newsletters and blogs are vital for keeping customers informed about news that concerns their interests as well as your business’s offerings or updates. A professional copywriter will be able to craft informative yet entertaining pieces that will keep readers engaged without taking too much time away from you.

And there are many other types of copywriting, please read 12 Types of Copywriting Every Marketer Needs to Master

Becoming a Successful Freelance Copywriter

To become a successful freelance copywriter, you have to be familiar with the craft.

But being a great copywriter takes more than just knowledge—it takes skill and experience.

There are certain qualities you should possess if you want to make it as a successful freelance copywriter.

Communication skills

The ability to communicate effectively is important for any job, but especially so when it comes to copywriting. After all, you'll be creating persuasive content and finding the right words to capture your audience's attention.

To do that, you need excellent writing and verbal communication skills—you'll need to be able to collaborate with clients, colleagues, and other professionals in the field.

Attention to detail

When it comes to copywriting, every detail matters—whether it's grammar, punctuation or spelling mistakes. As a professional freelancer, you'll need an eye for detail so that your work meets the highest standards of quality and accuracy.

Creative Thinking

Copywriting requires an imaginative mind—it's all about coming up with unique concepts and eye-catching headlines that are sure to grab attention. So if you want to become a successful freelancer in this field, creative thinking is definitely essential.

Research Skills

Finally, researching your work is key in order for it to be accurate and up-to-date with current trends

Being able to research quickly and efficiently can help you come up with fresh ideas while also validating existing ones quickly.

Copywriting FAQs

Copywriting is a craft that few understand—so it’s important to give answers to the most frequently asked questions (FAQs).

Here are some of the most common questions about copywriting and copywriters.

What is SEO copywriting?

SEO Copywriting refers to writing content for websites, blogs, and other digital platforms with the aim of boosting a website’s organic traffic and search engine rankings.

SEO copywriters are well versed in topics such as keyword research, optimized meta descriptions, natural/organic keyword placement, page titles, and much more to create content that’s easy for search engines like Google to crawl and index.

What is a sales copy?

Sales copy is written content specifically designed to engage readers, explain a company's products or services, and compel them to take action. This could be anything from signing up for an email list to making a purchase.

A great sales copywriter understands how to effectively communicate with your target audience in order to set realistic expectations while also getting them excited about the product or service they are offering.

What is creative copywriting?

Creative copywriting refers to pieces of written work that focus on expressing ideas in an imaginative way. Creative writing can include anything from novels and short stories, poetry and song lyrics, scripts used in films or television shows, marketing materials such as brochures or advertisements, comedy sketches, or social media posts.

It requires an understanding of how storytelling works and knowledge of various storytelling techniques.

Why does quality copy matter for a business?

Quality copy matters because it reflects your brand identity — it's one of the first things a potential customer will see when they come across your website.

It also plays an important role in helping your customers make informed decisions about the products or services you offer. Quality copywriting is more than just words on a page — it’s about crafting engaging content that drives action.


Copywriting is a powerful tool for anyone looking to communicate effectively and market themselves. By blending creative flair with persuasive writing techniques, copywriters can effectively engage their audiences and influence them to act.

As a copywriter, you can work in many industries and specialize in different topics, creating an array of different content types. Whether you want to write blog posts, website content, email campaigns, or create engaging social media posts, copywriting is a way to stand out from the crowd.

If you have the creativity and writing skills to master copywriting, you’ll soon be reaping the rewards.

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