21 Apr, 2022
A good copy has the ability to attract clients and help in marketing the product.
But... the question arises "How to write a good copy?"
No need to worry I am here to tell you something that will solve your problem.
If you explore, some of the best resources to learn copywriting on the internet. So, here are some best books on copywriting through which you can learn and master the art of crafting copies that sell.
Explore this list of the top 7 copywriting books ever.
Here you go...
1. Breakthrough Advertising by Eugene Schwartz
Breakthrough Advertising is considered a Bible of copywriting by many copywriters.
The idea of the 5 stages of awareness, which a lot of modern copywriters use to organize landing pages and other conversion copies is being discussed in this book.
In this book, you can learn how to convert the power of conviction into a copy.
2. The Boron Letters by Gary Halbert
If you are new to copywriting then this book is a must-read. It has a set of free letters published by the famous copywriter Gary Halbert.
It has a lot of pieces of advice written.
3. Ogilvy on Advertising by David Ogilvy
This primer on all aspects of advertising is written. It covers what does as well as what does not sell, and is illustrated with 185 advertisements.
It has a unique touch of marketing tactics that can be applied to copywriting.
4. How to Write Seductive Web Copy by Henneke Duistermaat
It is a simple and easy-to-read book that helps people to convert their visitors into customers.
If you’re writing landing page copy and learn best with examples and exercises, this is a must-read.
5. Content Rules by Ann Handley & C.C. Chapman
It is a complete guide for digital writing, and engaging web content.
If you are a beginner and start out with content marketing then this is a complete guide for you.
6. The Copywriter’s Handbook by Robert Bly
The classic guide to copywriting.
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, and freelance writers.
It has a lot of tips on copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
7. The Advertising Effect by Adam Ferrier and Jennifer Fleming
Want to know how to influence other people's behaviour? In The Advertising Effect, the author reveals the ten techniques around it.
It’s a handy read for anyone, but it’s a must-have if you’re working in an agency with other creatives.
If you love reading, these books are going to stick with you. Not believing?
Pick any one of the books and start reading.
So which are you planning to add to your reading list?
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