10 Best Ways to Find Freelance Copywriting Jobs

20 Jun, 2023

10 Best Ways to Find Freelance Copywriting Jobs

Finding freelance copywriting jobs can be challenging, especially when you’re just starting out. But with some patience and persistence, there are ways you can land those first few projects to get your freelance writing career off the ground. In this blog post, we will look into 10 of the best ways to find freelance copywriting jobs. So let's start.

What exactly is Copywriting?

So what exactly is copywriting? Copywriting is writing promotional text for businesses to help sell products or services.

As a copywriter, your job is to craft engaging copy that convinces readers to take action, like making a purchase or signing up for a newsletter.

Copywriting aims to persuade and prompt the reader in a subtle way. You have to be part salesperson, part storyteller. You need to understand your audience and what motivates them to buy. Then, you craft copy that connects with the reader and compels them to act.

The content you create as a copywriter typically includes:

  • Blog posts and articles
  • Email newsletters
  • Landing pages
  • Social media posts
  • Advertisements

The goal is to produce copy that gets results, whether that’s increasing sales, driving more traffic to a website or building brand awareness.

If you have a knack for persuasive writing and are interested in learning marketing skills, copywriting could be a great freelance career path for you.

With demand for high-quality content on the rise, freelance copywriting jobs are abundant if you know where to look.

Build a Strong Portfolio of Your Best Work

To land great copywriting gigs, you need samples of your work that showcase your skills. A portfolio is key.

  • Build your portfolio on a platform like Fueler. It’s designed for copywriters and makes it easy to create an online portfolio in minutes. You can add writing samples, your contact options and create a custom portfolio.
  • Include 3 to 5 of your best writing samples. Choose pieces that represent the type of copywriting you want to do, like blog posts, landing pages, or email campaigns. Show the “before and after” if possible, so prospects can see the impact of your work.
  • Get testimonials from happy clients and add them to your portfolio. Ask if they’d be willing to provide a LinkedIn recommendation as well. Nothing builds credibility like social proof from satisfied customers.
  • Update your portfolio regularly. Add new samples and testimonials often, especially if you're just getting started. An outdated portfolio suggests you’re not actively working or improving your skills.
  • Promote your portfolio on LinkedIn and Twitter to increase visibility. Mention it when pitching new clients or applying for jobs. A stellar portfolio, combined with your enthusiasm and expertise, gives you a winning combination for finding high-quality freelance work.

Keep at it, continue improving your craft, and the jobs will come!

Create a Compelling Profile on Upwork and Fiverr

To land great freelance copywriting gigs, you need to create profiles that showcase your skills on major freelancing platforms like Upwork and Fiverr.

Keep your profiles concise but compelling, highlighting your experience, education, skills, and passion for writing persuasive copy.

  • Focus your profile summary on your copywriting abilities and the value you can provide to clients. Mention any certifications or degrees in marketing, journalism, or communications.
  • Include samples of your best work in your Fueler portfolio. Choose pieces that demonstrate your range, like blog posts, landing pages, email campaigns, and case studies.
  • Set your rates competitively based on your experience. You can charge on an hourly or per-project basis. Starting around $30 to $75 per hour or $100 to $300 per smaller project is common for entry-level copywriters.
  • Build your credibility by earning great reviews and ratings from clients. Ask happy clients to provide testimonials about their experience working with you.
  • Keep your profiles updated with new work samples, testimonials, and increased rates as your experience grows. Continuously optimizing your profiles will help generate more interest in your services.

With polished profiles on major freelancing platforms, you’ll start attracting clients looking for dedicated copywriters to help them boost traffic, engage readers, and drive conversions.

Stay active in the marketplace by frequently bidding on new projects that match your skills and experience. In no time, you’ll be landing exciting new copywriting gigs and building your portfolio

Apply to Copywriting Jobs on Remote.co and Flexjobs

As a freelance copywriter, two of the best places to find remote work are Remote.co and Flexjobs. These job boards specialize in telecommuting and freelance roles, and often have listings for copywriters.

  • Check Remote.co and Flexjobs regularly for new copywriting openings. Set up job alerts so you'll get notified when new posts match your search.
  • When you see a listing that interests you, read through the details carefully. Make sure you meet all the qualifications before applying. If it looks like a good match, go ahead and submit your application as soon as possible.
  • In your application, be sure to emphasize your copywriting experience, writing abilities, and any relevant certifications or education. Mention how you can help the company achieve their goals. Refer them to your Fueler portfolio so they can see samples of your work.
  • If selected for an interview, prepare thoroughly by researching the company and role. Be ready to discuss your experience, passions, and career goals. Ask good questions that show your enthusiasm and interest in the work.
  • Don't get discouraged if it takes a while to land your first client. Building up a freelance business takes time and persistence. Keep honing your skills, apply to new openings regularly, and work on building connections in the copywriting field. The jobs are out there, you just have to be proactive in finding them!

Using targeted job sites like Remote.co and Flexjobs, crafting strong applications, and preparing well for interviews are some of the best ways for new copywriters to find rewarding freelance work.

Keep at it, and before you know it, you'll be kicking off an exciting new copywriting project!

Pitch to Marketing Agencies and Copywriting Firms

Pitching to marketing agencies and copywriting firms is a great way to find freelance work. Many of these companies hire freelance copywriters to help with overflow work or specific client projects.

Check Their Website

Visit the websites of agencies in your area to see if they mention hiring freelance copywriters. Some will list openings on their “Careers” or “Join Our Team” pages. If they don’t have any current listings, the site may still provide details on the types of clients they serve and the copywriting services they offer.

Use this information to pitch how you can help with relevant experience.

Send a Customized Pitch Email

Once you’ve identified some potential matches, reach out to the creative or content director with a personalized pitch email. Express your interest in any current or future freelance work.

Provide at least two sample copywriting pieces relevant to their clients. Mention your availability and willingness to complete a short test project to demonstrate your abilities.

Follow Up

If you haven’t heard back within a week or so, send a friendly follow-up email. Reiterate your interest and mention any additional samples or relevant experience to strengthen your pitch.

Briefly restate when you’re available to take on new freelance projects. With persistence, you increase your chances of getting a positive response and potential job lead.

Using platforms like Fueler to build an online portfolio will give you additional credibility when pitching to agencies. Be sure to provide a link to your portfolio in your emails so they can quickly see samples of your copywriting work.

With a combination of research, customized pitches, follow-up, and a strong portfolio, you'll be well on your way to finding freelance jobs through marketing agencies.

Networking: The Most Effective Way to Find Clients

When it comes to finding freelance copywriting work, networking is hands down the most effective strategy. Rather than cold pitching or blindly applying to online job posts, focus on building real connections with people.

  • Build mutually beneficial relationships. Help others connect or promote their services, and they'll likely return the favor.
  • Don't be afraid to tell people what you do. Let friends, family, acquaintances, and new connections know you're a freelance copywriter looking for new clients. Word-of-mouth referrals are powerful.
  • Nurture your existing relationships. Check-in regularly with former colleagues, bosses, clients, and mentors. See if they know of any new opportunities and ask them to keep you in mind for future projects.
  • Join relevant online communities. Engage with people in copywriting, content creation, and digital marketing groups on LinkedIn, Reddit, and Facebook. Provide value by answering questions and sharing your expertise.

While it can feel uncomfortable at first, networking and relationship-building are skills that improve with practice. Stay authentic, help others, and new copywriting jobs will come your way through the power of your network.

Keep putting in the effort and soon you'll have more work than you know what to do with!

Cold Pitching

Cold pitching, or reaching out to potential clients who you have no prior relationship with, can be an effective way to land new copywriting clients. Here are a few tips to keep in mind:

  1. Focus on businesses in your niche. Compile a list of companies that could benefit from your copywriting services. Do some research to identify the appropriate contact person, like a marketing director or content manager.
  2. Craft a compelling pitch. Explain who you are, your experience as a copywriter, and how you can help them achieve their goals. Mention some relevant samples or case studies to demonstrate your skills. Keep your pitch concise and enthusiastic.
  3. Follow up persistently but politely. Don’t be pushy, but do send a follow-up message if you don’t receive a response. Reiterate your interest in working with them and ask if they have any questions about your services. Provide value by sharing useful tips or resources to build goodwill.
  4. Be willing to start small. Don’t expect to land huge contracts right away. Cold pitching often leads to small projects at first, like writing a single blog post or email campaign. Do excellent work to earn their trust and the opportunity for more substantial, long-term work.

While cold pitching does require effort and patience, it can pay off by helping you diversify your client base and tap into new opportunities. With practice, you’ll get better at crafting pitches, identifying good prospects, and converting more leads into paying clients. Stay positive and keep putting yourself out there!

Warm Pitching

Pitching to potential new clients is an effective way to land freelance copywriting work. Rather than responding to job ads, do some research to find agencies, marketing firms, and in-house marketing teams that may need copywriting services. Pitch them on why they should hire you for their next project.

Reach out via email or phone and express your interest in working with them. Mention some of the benefits of hiring a freelance copywriter, like reduced overhead costs and access to specialized skills. Discuss a few relevant writing samples or case studies that demonstrate your experience.

When possible, try to establish a personal connection by mentioning someone you both know or commenting on their recent work.

A warm, enthusiastic pitch shows your passion and confidence in your abilities. Keep things concise while highlighting the key reasons you’re a great fit. Offer to provide additional details or hop on a quick call to discuss further. The worst that can happen is they say “no thanks”—but they may come back to you in the future or refer you to someone else.

With consistency and persistence, warm pitching can lead to new long-term clients and help build your freelance copywriting business through word-of-mouth and personal relationships.

While it may feel uncomfortable at first, keep at it—the rewards of landing your first client this way will make all the effort worthwhile!

Stay positive, focus on listening to their needs, and keep refining your pitch. The more you do it, the easier it will get.

Joining Fueler Premium Membership

As a freelance copywriter, one of the best ways to find new clients is through your online portfolio. Fueler is a portfolio tool made specifically for Generalists that allows you to create an impressive portfolio in just a few minutes.

By joining Fueler’s premium membership, you’ll gain access to additional features that can help boost your visibility and land more freelance jobs.

Their premium plan gives you access to opportunity email, a very active and premium community, and answers to all your questions in building your portfolio. With a premium Fueler membership, you’ll get noticed by businesses looking to hire freelance copywriters.


So there you have it - 10 of the best ways to land awesome freelance copywriting gigs. The opportunities are out there, you just have to know where to look and how to stand out from the crowd.

Build a killer portfolio website to showcase your talent, tap into your network, leverage online job sites, and don't be afraid to pitch to companies directly. The more you put yourself out there, the more likely you'll start getting steady work.

Freelancing can be challenging, but also rewarding. Stay determined and keep honing your craft. With time and persistence, you'll establish yourself as a sought-after copywriter. Now go get em!

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