10 Ways a SaaS Link Building Agency Can Skyrocket Your Rankings in 2025

Are you frustrated that your SaaS website isn’t ranking high on Google, even though you have a great product? In 2025, search engine competition is tougher than ever, and simply having good content is not enough. You need powerful, relevant backlinks to climb the rankings and attract real, paying users. That’s where a SaaS link building agency comes in—they use proven strategies to get your brand noticed, trusted, and clicked.

I’m Riten, founder of Fueler, a platform that helps companies hire through assignment. In this article, I’ll show you exactly how a SaaS link building agency can transform your SEO results. Remember, beyond just building links, the way you showcase your SEO wins—like case studies and portfolio results is your proof of skill, your credibility, and your shortcut to trust in the digital world.

1. Targeted Guest Posting on High-Authority Sites

A SaaS link building agency will research and identify the most influential blogs and websites in your industry, where your ideal customers spend their time. They then pitch and publish valuable guest posts that include natural, relevant backlinks to your website. This not only boosts your authority in Google’s eyes but also drives targeted referral traffic from readers who are already interested in SaaS solutions.

• Finds blogs and websites with high domain authority and real traffic
• Pitches unique, insightful articles that solve audience problems
• Builds relationships with editors and content managers for future opportunities
• Places contextual backlinks within valuable, non-promotional content

Why it matters: Getting featured on respected industry sites increases your brand’s credibility, helps you reach new audiences, and sends strong ranking signals to search engines.

2. Resource Page Link Building

Resource pages are curated lists of the best tools, guides, or products in a particular niche. A SaaS link building agency will find these pages and pitch your product as a valuable addition, earning you a permanent spot and a high-quality backlink from a trusted source.

• Locates resource pages and directories relevant to SaaS and your target market
• Crafts personalized outreach messages to page owners
• Highlights your product’s unique features or benefits
• Secures inclusion on pages that attract ongoing organic traffic

Why it matters: Being listed on resource pages puts your SaaS in front of users actively searching for solutions and signals to Google that your site is a trusted authority.

3. Broken Link Building

Websites often have broken links that harm user experience and SEO. Agencies use advanced tools to find these links on relevant sites, then offer your content as a replacement. This helps webmasters fix their sites while you gain valuable backlinks.

• Scans target websites for broken outbound links in your niche
• Contacts site owners with helpful suggestions to replace dead links
• Provides high-quality, relevant content as a substitute
• Builds positive relationships for future collaborations

Why it matters: Broken link building is a win-win—it helps other sites improve their quality while you earn powerful backlinks that boost your rankings.

4. Creating Linkable Assets

Linkable assets are pieces of content so valuable or unique that other websites want to reference and link to them. A SaaS link building agency helps you create original research, infographics, or comprehensive guides that naturally attract backlinks over time.

• Develops data-driven reports, industry studies, or visual infographics
• Promotes these assets through outreach and social media
• Encourages organic sharing and citation by thought leaders
• Updates assets regularly to keep them fresh and relevant

Why it matters: Linkable assets establish your SaaS brand as a thought leader and generate passive, high-quality backlinks for months or even years.

5. HARO and Digital PR Campaigns

Help a Reporter Out (HARO) and digital PR campaigns connect your SaaS experts with journalists looking for insights. When your team is quoted in articles, you earn authoritative backlinks from top news sites and industry publications.

• Monitors HARO, SourceBottle, and other PR platforms for relevant queries
• Crafts compelling pitches that showcase your expertise
• Secures mentions and backlinks in high-authority publications
• Tracks and reports all earned media coverage

Why it matters: Media mentions from trusted sources boost your brand’s authority, improve trust, and provide some of the most valuable backlinks for SEO.

6. Competitor Backlink Analysis

A SaaS link building agency will analyze your competitors’ backlink profiles to discover where they’re getting their best links. They then target these same sites with tailored outreach, helping you catch up and even surpass your competition.

• Uses tools like Ahrefs or SEMrush to uncover competitor backlinks
• Identifies patterns and high-impact linking domains
• Reaches out to similar sites with unique value propositions
• Learns from competitors’ successful strategies and avoids their mistakes

Why it matters: Competitor analysis helps you close the gap and capture opportunities you might otherwise miss, accelerating your climb up the search rankings.

7. SaaS-Specific Directory Submissions

Listing your SaaS product in reputable directories and review sites is a quick way to gain authoritative backlinks and reach users actively searching for solutions like yours.

• Researches and selects trusted SaaS directories and platforms
• Optimizes your company profile and product descriptions for SEO
• Submits your product to new and established directories
• Monitors listing performance and updates as needed

Why it matters: Directory submissions increase your visibility, drive targeted leads, and add credibility to your SaaS brand in the eyes of both users and search engines.

8. Outreach for Product Reviews and Testimonials

Agencies connect with bloggers, influencers, and industry experts to review your SaaS product. Honest, detailed reviews often include valuable backlinks and provide social proof that builds trust with potential customers.

• Identifies relevant reviewers and thought leaders in your niche
• Offers free trials or demos for hands-on evaluation
• Encourages authentic, comprehensive reviews
• Follows up to ensure backlinks are included

Why it matters: Product reviews not only generate backlinks but also influence buying decisions, helping you win new customers and improve your online reputation.

9. Building Partnerships and Co-Marketing Campaigns

A SaaS link building agency can help you form partnerships with complementary brands for joint content, webinars, or campaigns. These collaborations often include mutual backlinks and shared audiences.

• Identifies non-competing SaaS companies with overlapping audiences
• Develops co-authored blog posts, guides, or events
• Shares backlink opportunities for both brands
• Strengthens industry relationships and expands reach

Why it matters: Partnerships amplify your content, attract new users, and generate high-quality backlinks that benefit both companies.

10. Monitoring and Reporting Link Performance

Effective link building is not just about getting links—it’s about measuring what works. Agencies track every new backlink, analyze its impact on your traffic and rankings, and adjust strategies for maximum results.

• Uses advanced analytics tools to monitor backlink growth
• Tracks changes in keyword rankings and organic traffic
• Identifies and disavows toxic or low-quality links
• Provides regular, transparent performance reports

Why it matters: Continuous monitoring lets you double down on what works, avoid penalties, and ensure your SEO investment delivers long-term growth.

Final Thought

A SaaS link building agency combines creativity, data, and strategy to boost your rankings, authority, and traffic in 2025. By using these ten proven methods, you can leave your competitors behind and become a trusted leader in your industry. And remember, showcasing your SEO achievements through platforms like Fueler helps you attract even more clients, partners, and growth opportunities.

FAQs

1. How does a SaaS link building agency improve search rankings?

They use targeted strategies like guest posting, resource page outreach, and digital PR to earn high-quality backlinks that boost your site’s authority and rankings.

2. What are the best link building strategies for SaaS companies?

Top strategies include guest posting, broken link building, creating linkable assets, and securing media mentions through HARO and PR campaigns.

3. How can I measure the ROI of link building for my SaaS business?

Track metrics like new backlinks, keyword rankings, organic traffic, and conversions using analytics tools and regular performance reports.

4. Why is competitor backlink analysis important for SaaS SEO?

It helps you discover new link opportunities, replicate what works for your competitors, and stay ahead in search results.

5. Where can I showcase my SaaS link building results to attract more clients?

Platforms like Fueler let you build a transparent portfolio of SEO wins, making it easy to attract new clients, partners, or investors with real-world proof.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.