8 Upfluence Alternatives for US Influencer Campaigns

Launching a standout influencer campaign in the US is about more than just finding creators it’s about managing relationships, gaining deep analytics, and maximizing ROI. While Upfluence is popular, today’s agencies and brands often look for flexible features, diverse influencer pools, or smarter pricing. That’s why finding the best alternative can make the difference in campaign success.

I’m Riten, founder of Fueler, a platform that helps agencies and professionals showcase their campaign results and assignments. In this detailed guide, I’m sharing the most trusted Upfluence alternatives for US influencer marketing in 2025, breaking down their unique features, accurate pricing, and why they matter. Remember, just as your campaign portfolio shows your impact, choosing the right tool proves your strategy and value in today’s crowded market.

Why Consider Upfluence Alternatives for US Influencer Campaigns?

As influencer marketing evolves, agencies and brands need platforms that offer more than what Upfluence delivers in its standard plans. Modern alternatives provide:

• Broader influencer databases
• Smarter search and AI-driven recommendations
• Workflow automation and easier communications
• Transparent, scalable pricing
• Deeper analytics and tracking across platforms

Switching (or adding) a new platform empowers your US agency to discover new creators, improve reporting, and run campaigns more efficiently giving you a clear edge in an ultra-competitive space.

Top Upfluence Alternatives: Features, Pricing, and Why They Matter

1. Aspire (formerly AspireIQ)

Aspire is a sophisticated influencer marketing solution favored by fast-growing US agencies and brands. It focuses on scalable workflows and in-depth analytics, plus offers a substantial searchable influencer database.

Features:

• 6M+ creator profiles searchable by niche, audience, and engagement
• Automated recruitment, outreach, and payment tools
• Real-time campaign analytics and ROI reporting
• Built-in messaging and collaborative campaign management

Pricing:

• Starts at $2,499/month for core functionality
• Custom plans for large-scale campaigns

Why it matters: Aspire helps US brands scale influencer relationships, automate repetitive tasks, and improve campaign tracking for measurable business impact.

2. GRIN

GRIN is widely used by ecommerce and DTC brands for both influencer marketing and affiliate program management, with super-tight integrations for Shopify, WooCommerce, and Magento.

Features:

• 100M+ creator profiles and advanced search with custom audience filters
• E-commerce integrations and coupon/gifting automation
• Centralized dashboard for campaign tracking
• Affiliate management and reporting

Pricing:

• Starting at $2,500/month (custom quotes for large agencies)

Why it matters: GRIN lets US agencies directly connect influencer impact to real sales, essential for brands measuring ROI and scaling programs quickly.

3. CreatorIQ

Enterprise US agencies favor CreatorIQ for running large, complex, multi-platform campaigns with advanced analytics, fraud detection, and CRM-style collaboration.

Features:

• Extensive creator database backed by AI fraud detection
• Advanced campaign measurement tools
• Customized workflows and permissions for big teams
• API and platform integrations

Pricing:

• $2,000–$2,500/month, annual contracts

Why it matters: Ideal for agency teams needing maximum power, safety, and multi-channel control at scale.

4. Modash

Modash is gaining ground among Shopify-focused and US e-commerce brands thanks to a vast, up-to-date influencer database and attractive, flexible pricing.

Features:

• 250M+ global influencer profiles
• Email integration and easy campaign tracking
• Automated creator discovery and shortlisting
• Clear analytics and reporting

Pricing:

• Starts at $299/month (base plan, limited seats)

Why it matters: Modash is a cost-effective and data-rich choice for US campaigns prioritizing both discovery and performance tracking.

5. Traackr

Traackr is a premium solution well-matched for US beauty, fashion, and lifestyle brands, offering benchmarking and advanced competitive tracking.

Features:

• 7M+ verified creators with advanced demographic filters
• 13+ platform integrations
• Competitor benchmarking and performance analytics
• Shopify integration for sales tracking

Pricing:

• $25,000–$55,000/year (annual contracts, custom)

Why it matters: Traackr brings deep analytics and reliable benchmarking for sophisticated US influencer programs, especially in highly regulated or trend-driven sectors.

6. Influencity

Influencity offers robust influencer discovery and management tools with highly customizable modules, making it great for agencies seeking flexibility without a sky-high budget.

Features:

• 200M+ creator profiles with fine-grained filters
• Social media management, communication, and contract tools
• Real-time results dashboards
• CRM capabilities for tracking and managing all relationships

Pricing:

• Essentials: $198/month
• Professional: $698/month
• Business: $998/month

Why it matters: Influencity is an adaptable platform for US teams handling diverse clients and campaigns.

7. Collabstr

Collabstr is a simple, subscription-based influencer marketplace well-suited for smaller or early-stage agencies that want direct access to content creators.

Features:

• Marketplace of vetted creators for major platforms
• Campaign management and reporting tools
• Flat-rate subscription; instant influencer hiring
• Built-in messaging for negotiation and feedback

Pricing:

• Flat rate subscription; plans start around $99/month

Why it matters: Collabstr makes it easy and affordable for US startups or smaller agencies to launch influencer activations quickly.

8. Shopify Collabs

Perfect for ecommerce businesses using Shopify, Collabs enables direct influencer partnerships and affiliate programs inside the Shopify admin.

Features:

• Free for all Shopify users
• Supports Instagram, YouTube, Facebook, Twitter, Twitch
• Automated affiliate setup and product shipping
• Payments handled via Shopify billing

Pricing:

• Free (included with any Shopify plan)

Why it matters: Shopify Collabs lowers the entry barrier for US DTC and ecommerce brands new to influencer marketing but looking to scale quickly.

Fueler: Proving Campaign Results

After picking the right influencer platform, you’ll want to show off your campaign wins. With Fueler, agencies and marketers can capture and share campaign assignments, results, and testimonials boosting trust with clients and making your expertise clear for the next pitch.

Final Thoughts

While Upfluence is a robust tool, alternatives like Aspire, GRIN, CreatorIQ, Modash, and others offer tailored features, scalable pricing, and unique advantages for US influencer campaigns. Matching your agency’s needs with the right platform is key to unlocking measurable results, deepening influencer partnerships, and growing your business.

FAQs: Upfluence Alternatives for US Influencer Campaigns

1. Which Upfluence alternative is best for large US agencies?

CreatorIQ, GRIN, and Aspire are all strong choices for enterprise-level campaigns, offering advanced analytics and big team support.

2. Are there cost-effective options for small agencies or startups?

Collabstr and Modash offer flexible, affordable plans well-suited for early-stage agencies. Shopify Collabs is free for ecommerce brands.

3. Which platform offers the deepest influencer analytics?

Traackr, Aspire, and CreatorIQ all provide robust, real-time analytics, campaign ROI, and competitor benchmarking.

4. How do I pick the right influencer marketing software for the US market?

Consider your budget, database needs, platform integrations, team size, and campaign goals compare pricing and demo a few options before choosing.

5. Does the right platform really impact influencer campaign success?

Absolutely. Choosing the right tool means more efficient workflows, better influencer matches, transparent ROI and more successful campaigns.

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