8 Upfluence Alternatives for Influencer Discovery in Europe: Your Complete 2025 Guide

Launching a campaign across Europe and struggling to find the perfect creators in each country? You’re not alone. With influencer marketing booming in markets like France, Germany, and the UK, brands want tools that go beyond Upfluence to uncover new voices, track real results, and manage budgets better. In 2025, smart marketers use specialized influencer discovery platforms to maximize ROI and connect with local audiences quickly and authentically.

I’m Riten, founder of Fueler, a platform where hiring and collaborations happen through real assignments and visible work samples. In this guide, I’m pulling back the curtain on the best Upfluence alternatives for influencer discovery across Europe. Just as portfolios prove a creator’s talent, choosing the right discovery tool proves your campaign is headed for success before the first post goes live.

Why Choosing the Right Influencer Discovery Platform Matters in Europe

The European market is unique think languages, niche communities, and a wide range of cultural tastes. While Upfluence is well-known, exploring competing platforms can help you:

• Reach smaller or local influencers not listed elsewhere
• Save money with more flexible plans or pay-as-you-go options
• Access better analytics to see exactly what’s working
• Manage compliance and fraud risk in a patchwork regulatory environment

Why it matters: When you choose the right tool for influencer discovery, campaigns gain relevance and reach crucial in Europe’s diverse digital ecosystem.

1. Afluencer

Afluencer makes finding and contacting influencers fast and simple. Its platform includes advanced filters for niche topics and audience demographics, making tailored discovery easy. The built-in messaging and campaign tracker keep brand–influencer relationships organized from start to finish.

• Advanced search by category, language, or audience size
• Curated influencer lists for every campaign goal
• Direct messaging and branded campaign management tools
• Analytics to monitor engagement and performance

Pricing:

• Free trial gives basic access
• Paid plans start from $49/month for upgraded features

Why it matters: Afluencer allows brands to reach European micro and nano influencers who offer tight audience trust and high engagement, creating more authentic campaigns region by region.

2. Modash

Modash offers access to over 250M creator profiles and specializes in powerful filtering—you can sort by follower location, engagement rate, and niche. Its live analytics dashboard makes performance tracking stress-free.

• Massive European and global influencer database
• Audience and engagement-based targeting
• Fraud and fake follower detection
• Automated post-campaign analytics

Pricing:

• Starter plan from $120/month
• Advanced plans available for agencies and global brands

Why it matters: For European campaigns covering multiple countries, Modash’s robust filters and reliable analytics mean you find better-matched creators and save agency resources.

3. CreatorIQ

CreatorIQ focuses on big-picture campaign management and offers AI-powered discovery backed by deep analytics. Brands working at scale appreciate its CRM features and ROI measurement.

• AI-driven influencer matching
• End-to-end campaign planning and reporting tools
• Fraud risk and compliance insights
• Integrations with workspace and e-commerce apps

Pricing:

• Custom pricing, typically from $1,000/month for advanced features

Why it matters: Companies managing multi-country campaigns in Europe rely on CreatorIQ’s automation and reporting to scale campaigns and prove impact to stakeholders.

4. Traackr

Traackr stands out for its performance dashboards and influencer relationship management. Its local market analytics help brands tweak campaigns for each country and audience.

• Real-time analytics and ROI reporting
• Influencer relationship CRM
• Market and sentiment analysis tools
• Spend management and fraud detection

Pricing:

• Custom plans, with pricing for agency or brand-wide access

Why it matters: Traackr helps European marketing teams analyze campaign spend, adapt strategy on the fly, and build trusted influencer relationships a smart move in regulated and competitive markets.

5. Later Influence (formerly Mavrck)

Later Influence empowers brands to discover, recruit, and collaborate with vetted creators. Flexible filters, automated outreach, and all-in-one campaign dashboards streamline your influencer strategy.

• 20+ custom filters for fast discovery
• Verified creator marketplace
• Automated outreach emails and workflow tools
• Insights into campaign performance

Pricing:

• Custom pricing, typically from $200/month, depends on campaign volume

Why it matters: Later Influence is a fit for brands looking for automated, hands-off campaign management across multiple European audiences and languages.

6. Grin

Grin is designed for e-commerce and DTC brands, making collaboration, gifting, and contract management easy. Its campaign tools are built to drive sales and measure ROI with precision.

• End-to-end influencer management suite
• Seamless e-commerce and CRM integrations
• Automated gifting and product seeding
• Robust analytics and reporting

Pricing:

• Enterprise tiers from $1,000/month

Why it matters: Online retailers and DTC businesses in Europe value Grin for its e-commerce focus and effortless scaling of influencer programs.

7. Kolsquare

Kolsquare is based in Europe and offers regional insights, influencer trend detection, and full CRM capabilities. It’s tailored to brands investing in EU markets.

• Deep influencer and campaign analytics
• CRM for ongoing relationship management
• Local language and market targeting
• Social listening and trend spotting tools

Pricing:

• Starts at €500/month for core features

Why it matters: For brands drilling deep into Germany, France, or Spain, Kolsquare’s regional knowledge provides a home-field advantage and better connections.

8. #paid

#paid supports DTC, agency, and retail brands with competitive rates and a curated creator community. Personalized matchmaking and campaign support are key benefits.

• Curated creator marketplace
• Personalized matchmaking with campaign management
• Audience and engagement analytics
• Easy onboarding and support

Pricing:

• Plans start from $499/month

Why it matters: For smaller teams or brands expanding across Europe, #paid combines high-touch support with digital-first influencer marketing.

Why Portfolios and Assignment-Based Selection Matter in 2025

How do you ensure the creators you select aren’t just popular, but actually deliver? Reviewing real campaigns and sample work makes all the difference. Fueler empowers brands to choose influencers based on verified results, actual assignments and portfolio pieces, not just promises. This approach means you invest your budget where you can see past performance and true potential.

Final Thought

Influencer discovery in Europe is about more than database size; it's about finding real creators who get real results. By exploring Upfluence alternatives covering every market and niche, and by reviewing portfolios and work samples through platforms like Fueler, your campaigns become smarter, safer, and far more effective in 2025.

Frequently Asked Questions (FAQs)

1. Which Upfluence alternative is best for startups in Europe?

Afluencer and Modash offer affordable entry plans with custom filtering ideal for growing brands and startups.

2. How do these platforms ensure influencer quality and reduce fraud?

Tools like Modash and Traackr use automated checks for fake followers and engagement, and report data in clear dashboards.

3. Can I track ROI and analytics with these alternatives?

Yes, all the listed platforms include real-time tracking, reporting, and ROI measurement for better campaign decisions.

4. Are these tools suitable for managing multiple country campaigns?

Absolutely, platforms like CreatorIQ, Kolsquare, and Later Influence have language, audience, and compliance filters built for cross-European campaigns.

5. Why use portfolio and assignment-based creator selection?

Portfolios and assignment results give proof of campaign impact, help you avoid bad investments, and support data-driven, transparent influencer marketing in Europe.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.