Top Social Media Tools for US Agencies in 2025

Social media is more competitive than ever, and US agencies need the right tools to manage campaigns, schedule content, and track results. With new platforms and features launching every month, choosing the best social media tools can mean the difference between average results and real growth. In this guide, I’ll break down the top social media tools for US agencies in 2025, what makes each one special, and how they help your team work smarter—with up-to-date pricing so you know exactly what to expect.

I’m Riten, founder of Fueler, a platform that helps professionals and agencies get hired by showcasing their real work. In this article, I’ll walk you through the most effective social media tools for agencies this year. Beyond just using tools, the real key is presenting your results in a way that builds trust with clients. Your portfolio is not just a list of campaigns, it is your proof of skill, your credibility, and your shortcut to winning new business.

Hootsuite

Hootsuite is a leading social media management platform that helps agencies schedule posts, monitor engagement, and analyze performance across multiple networks. It supports all major platforms, including Instagram, Facebook, LinkedIn, and X (Twitter), and offers advanced analytics to help you prove ROI to clients.

• Schedule posts for multiple clients and platforms in one dashboard
• Monitor mentions, comments, and messages in real time
• Generate detailed analytics and automated reports
• Collaborate with team members and assign tasks

Pricing (2025):

• Standard: $99 per user per month (billed annually), up to 5 social accounts
• Advanced: $249 per user per month (billed annually), more advanced features
• Enterprise: Starts at $1,000 per month, custom options for large agencies

Why Hootsuite Matters for US Agencies in 2025: Hootsuite helps agencies save time, stay organized, and show clients real results. Its robust analytics and automation features make it a must-have for agencies managing large, complex campaigns.

Sprout Social

Sprout Social is known for its easy-to-use interface and powerful reporting features. Agencies use it to plan content calendars, engage with audiences, and measure campaign performance. The platform also offers listening tools to track brand mentions and trends.

• Unified inbox for managing all client messages
• Visual content calendar for planning and approvals
• Social listening to spot trends and monitor competitors
• Customizable reports for client presentations

Pricing (2025):

• Standard: $249 per user per month
• Professional: $399 per user per month
• Advanced: $499 per user per month
• Enterprise: Custom pricing

Why Sprout Social Matters for US Agencies in 2025: Sprout Social’s reporting and collaboration tools help agencies deliver clear, actionable insights to clients. Its social listening features keep your agency ahead of market trends and competitor moves.

Buffer

Buffer is a favorite for agencies that want a simple, affordable way to schedule posts and analyze results. It is ideal for small to mid-sized agencies that need to manage multiple brands without a steep learning curve.

• Easy post scheduling for all major platforms
• Team collaboration with approval workflows
• Basic analytics for tracking engagement and reach
• Browser extension for quick content sharing

Pricing (2025):

• Essentials: $6 per month per channel
• Team: $12 per month per channel
• Agency: $120 per month for 10 channels, $6 for each additional channel

Why Buffer Matters for US Agencies in 2025: Buffer’s simplicity and cost-effectiveness make it perfect for agencies with lean teams. It helps you stay consistent, measure results, and keep clients happy without extra complexity.

Later

Later specializes in visual content planning, making it a top choice for agencies focused on Instagram, TikTok, and Pinterest. Its drag-and-drop calendar and media library make scheduling and managing visual campaigns a breeze.

• Visual content calendar with drag-and-drop scheduling
• Media library to organize and reuse creative assets
• Instagram Stories and Reels scheduling
• Link in bio tool for driving traffic

Pricing (2025):

• Starter: $25 per month
• Growth: $45 per month
• Advanced: $80 per month

Why Later Matters for US Agencies in 2025: Later’s visual-first approach helps agencies create eye-catching campaigns and manage all creative assets in one place. It is especially useful for brands that rely on strong visuals to connect with audiences.

Agorapulse

Agorapulse offers a full suite of social media management tools, including scheduling, monitoring, reporting, and social inbox. Its user-friendly interface and competitive pricing make it a strong contender for agencies of all sizes.

• Unified inbox for all client accounts
• Automated publishing and queue scheduling
• In-depth analytics and competitor analysis
• Social listening and sentiment tracking

Pricing (2025):

• Standard: $69 per user per month
• Professional: $99 per user per month
• Advanced: $149 per user per month
• Custom/Enterprise: Custom pricing

Why Agorapulse Matters for US Agencies in 2025: Agorapulse helps agencies streamline workflow, manage client communication, and deliver detailed reports. Its social listening and sentiment analysis give agencies an edge in managing brand reputation.

Sendible

Sendible is designed for agencies that manage multiple clients and need custom workflows. It integrates with a wide range of platforms and offers white-label options, making it easy to brand reports and dashboards for clients.

• Multi-client dashboard with custom permissions
• Integration with blogs, YouTube, and Google My Business
• Automated reporting and branded dashboards
• Content suggestions and approval workflows

Pricing (2025):

• Creator: $29 per month
• Traction: $89 per month
• White Label: $240 per month

Why Sendible Matters for US Agencies in 2025: Sendible’s flexibility and branding options help agencies deliver a seamless client experience. It is ideal for agencies that want to scale and offer personalized service to each client.

Fueler: Showcasing Your Social Media Results

Having the right tools is only part of the equation. To win more clients, agencies need to showcase their best campaigns and results. That is why I built Fueler—a platform where you can present real assignments, track your growth, and help companies hire you through your actual results, not just your pitch.

Final Thought

Choosing the right social media tools in 2025 can transform your agency’s workflow, boost productivity, and help you deliver real results to clients. Compare features and pricing carefully, and remember to document your best work in a portfolio. The right combination of tools and proof of results will help your agency stand out and win more business in a crowded market.

FAQs

1. What is the best social media tool for US agencies in 2025?

Hootsuite and Sprout Social are top choices for large agencies, while Buffer and Later are great for smaller teams with a focus on visuals.

2. How much does Hootsuite cost for agencies in 2025?

Hootsuite starts at $99 per user per month for the Standard plan, $249 per user per month for Advanced, and Enterprise plans start at $1,000 per month.

3. Which social media tool is best for Instagram and TikTok scheduling?

Later is highly recommended for agencies focused on Instagram, TikTok, and Pinterest due to its visual planning features.

4. What features should agencies look for in social media tools?

Look for multi-client management, scheduling, analytics, team collaboration, and white-label reporting to meet agency needs.

5. How can agencies prove social media ROI to clients?

Use analytics and reporting features in tools like Hootsuite and Sprout Social, and showcase your best campaigns in a portfolio platform like Fueler to build trust and win new business.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.