10 Top SaaS Companies Driving Growth in Europe in 2025

Europe's SaaS (Software as a Service) industry has become a powerful force in the global economy. From reshaping how companies collaborate to helping businesses simplify payments, automate workflows, and improve customer experience, European SaaS companies are innovating at a rapid pace. If you're a founder, marketer, freelancer, or investor looking to discover rising stars and proven platforms, this list brings you the best in 2025.

I’m Riten, founder of Fueler, a platform designed to help professionals get hired through their real, completed assignments. In this article, I’ll walk you through 10 of the most impactful SaaS companies driving growth across Europe this year. Much like a strong project portfolio showcases value and trust, these businesses are proving that software innovation translates directly to economic and operational impact.

Why European SaaS Companies Are Winning in 2025

Europe is home to some of the most forward-thinking, compliance-aware, and customer-driven SaaS platforms in the world. These companies focus on streamlined software delivery, seamless integrations, strong data protection practices, and helping businesses scale efficiently.

• Built for global scalability, multi-language, and cross-border teams
• Trusted for EU data laws, GDPR compliance, and ethical data use
• Enable AI-powered solutions for automation, customer support, and analytics
• Attract customers across sectors – SaaS for finance, HR, sales, and marketing

Why it matters: European SaaS leaders are building products that meet modern business needs, work across multiple sectors, and support remote teams across borders. Their tools help enterprises move faster with fewer resources.

1. UiPath (Romania)

Category: Automation & Robotics

UiPath is one of Europe’s biggest SaaS success stories, leading globally in Robotic Process Automation (RPA). It's enabling businesses to automate repetitive tasks using bots, freeing human teams for higher-impact work.

• No-code robot automation platform
• Built-in analytics for performance tracking
• Cloud-first, API-rich, and scalable
• Used in banking, healthcare, and telecommunications

Why it matters: UiPath helps large enterprises reduce costs and increase speed through smart automation, making it a backbone of digital transformation in Europe.

2. Miro (Netherlands)

Category: Remote Collaboration

Miro has become the default choice for digital whiteboarding in hybrid and remote workspaces. Teams use it to brainstorm, plan, and run real-time workshops from anywhere.

• Flexible boards with sticky notes, timelines, and flowcharts
• Integrations with Slack, Teams, Jira, and Notion
• Used by product, marketing, and design teams
• Templates for agile sprints, strategy, and mind maps

Why it matters: Miro improves collaborative work and innovation, showing that visual tools can drive better team alignment and results in distributed businesses.

3. Pleo (Denmark)

Category: Expense Management

Pleo offers smart company cards and powerful expense management tools that automate reporting, categorize spending, and eliminate traditional receipts and paperwork.

• Virtual and physical cards for teams
• Real-time insights for finance managers
• Integrates with Xero, QuickBooks, and ERPs
• GDPR and PSD-compliant for EU data laws

Why it matters: Pleo helps modern companies stay ahead in finance by simplifying business spending and improving control without spreadsheets or manual entry.

4. Personio (Germany)

Category: HR & Payroll

Personio is one of the fastest-growing SaaS platforms in Europe. It simplifies HR operations for small and mid-sized businesses by offering tools for recruiting, onboarding, payroll, and performance tracking.

• End-to-end HR and payroll suite
• Automates leave, attendance, and contracts
• GDPR-compliant document management
• Scalable HR solution for startups and growing teams

Why it matters: Personio helps European businesses scale their teams and comply with HR regulations through an easy-to-use, all-in-one platform.

5. Sendinblue (France)

Category: Email & Marketing Automation

Sendinblue makes automation easy and accessible for businesses of all sizes. It's affordable and powerful, combining email marketing, SMS, CRM, chat, and transactional email in one tool.

• Drag-and-drop campaign builder
• Advanced segmentation and autoresponders
• GDPR-focused data storage and infrastructure
• Real-time campaign analytics and testing

Why it matters: As privacy becomes essential, Sendinblue offers affordable marketing tools built for European compliance and global competitiveness.

6. Typeform (Spain)

Category: Data Collection & Surveys

Typeform turns basic data collection into an interactive customer experience. With conversational forms and surveys, it helps businesses get better engagement and higher-quality feedback.

• Modern UX with human-focused design
• Easy integrations with Google Sheets, Slack, Mailchimp
• Logic jumps and custom workflows built-in
• Real-time insights and response tracking

Why it matters: Typeform changes how companies collect feedback and generate leads turning boring forms into brand-building interactions.

7. Supermetrics (Finland)

Category: Marketing Analytics

Supermetrics brings all your analytics data from platforms like Facebook, Google Ads, HubSpot, and TikTok into a single dashboard or Google Sheets. It's built for marketers and analytics teams who want automation, not copy-paste reporting.

• 100+ data connectors for marketing platforms
• Integrates with Excel, Google Sheets, Looker Studio
• Automates reports and scheduling
• Designed for ad agencies, freelancers, and CMOs

Why it matters: Supermetrics helps marketers save hours by automatically pulling campaign results into reports, making data-driven decisions faster and easier.

8. GitBook (France)

Category: Knowledge Management & Documentation

GitBook is a modern documentation platform that helps development teams write, manage, and share internal or public documents with a clean interface and lightning-fast UX.

• Markdown-based, version-controlled documentation
• Team editing and publishing workflows
• Integration with GitHub and other dev tools
• Supports API documentation and internal wikis

Why it matters: GitBook makes documentation a pleasant part of the workflow, not a chore helping fast-moving teams stay aligned and informed.

9. Factorial (Spain)

Category: HR Management

Factorial is built for managing teams across Europe. It allows startups and SMEs to centralize employee records, manage time-off, generate contracts, and handle performance reviews with automation.

• Time tracking, payroll, and performance tools
• Digital employee files and contract management
• Onboarding checklists and hiring pipelines
• Compliant with European labor regulations

Why it matters: Factorial removes manual HR admin for small business owners, improving employee engagement and reducing hiring errors.

10. Spendesk (France)

Category: Spend Management

Spendesk helps finance teams control, track, and analyze all company spending—whether it’s employee expenses, supplier payments, or subscriptions.

• Virtual cards, approval flows, and budget tracking
• Real-time expense monitoring
• Integrates with ERPs and accounting tools
• Role-based permissions and spend limits

Why it matters: Spendesk empowers growing European businesses with better visibility into cash flow and scalable financial infrastructure.

Use Fueler to Document Your SaaS Work

Whether you’re a product manager, engineer, or marketer working with these SaaS platforms, Fueler lets you document successful campaigns, integrations, or builds as assignments. Instead of saying “I helped improve churn,” show how you did it with real proof. Companies are hiring for skill, not resumes—and your portfolio makes you discoverable.

Final Thought

These 10 SaaS companies aren’t just profitable—they’re building tools that help thousands of European businesses scale smarter. From automation and HR to design and finance, each one is solving real problems through software. Whether you want to build your own SaaS or work with one, knowing these names positions you ahead of the curve in 2025.

Frequently Asked Questions (FAQs)

1. Which SaaS company is growing fastest in Europe right now?

UiPath, Personio, and Pleo are among the fastest-growing startups in Europe in 2025 based on customer growth, funding, and team expansions.

2. Are these SaaS tools available to non-European markets?

Yes. Most of them like Miro, Typeform, and Sendinblue serve clients globally with multi-language and international compliance features.

3. What’s a good SaaS platform for freelancers or small businesses?

Sendinblue, Typeform, and Supermetrics provide affordable plans and powerful features that are perfect for freelancers or agencies.

4. Which HR SaaS platforms support EU labor compliance?

Personio and Factorial are specifically built for European labor laws, contracts, and GDPR data security.

5. How can I showcase my experience working with these SaaS tools?

Create a project-based portfolio on Fueler by uploading documented case studies, campaign results, dashboards, or integration workflows that show your expertise with real examples.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.