Top 10 Ad Agencies in Dallas (2026)

Finding the right creative partner in a massive business hub like North Texas can feel like searching for a needle in a haystack. Whether you are a startup looking to make your first mark or an established brand needing a fresh digital face, the agency you choose determines your growth trajectory for years to come. In 2026, advertising is no longer just about pretty pictures; it is about data integration, AI-driven creative strategies, and authentic storytelling that converts attention into revenue.

I’m Riten, founder of Fueler, a skills-first portfolio platform that connects talented individuals with companies through assignments, portfolios, and projects, not just resumes/CVs. Think Dribbble/Behance for work samples + AngelList for hiring infrastructure.

1. TRG (Formerly The Richards Group)

TRG has undergone a massive transformation to become a modern, employee-owned powerhouse that remains one of the largest independent agencies in the United States. Based in the heart of Dallas, they have successfully pivoted from traditional media dominance to a digital-first approach that integrates brand strategy with deep consumer insights. Their longevity in the market is a testament to their ability to adapt to changing cultural landscapes while maintaining a high standard for creative excellence.

• Comprehensive Brand Architecture: They provide an exhaustive suite of services that includes everything from national television spots to highly targeted social media campaigns designed for niche audiences, ensuring that a brand message remains consistent across every single touchpoint.
• Independent Creative Ownership: Because they are not owned by a massive global holding company, they have the unique freedom to prioritize long-term brand health and creative integrity over short-term quarterly profit goals that often plague larger, publicly traded firms.
• Data-Infused Creative Decision Making: Their internal teams utilize highly advanced analytics and consumer behavioral modeling to ensure that every creative spark is backed by real-world data, significantly reducing the financial risk for their high-profile national clients.
• Radical Cultural Transparency: In recent years, TRG has heavily invested in diversifying their creative and strategic teams to better reflect the multicultural reality of the modern American consumer market, leading to work that feels more authentic and inclusive.
• Omni-Channel Execution Expertise: Whether it is traditional print, digital out-of-home media, or complex programmatic advertising, they have specialized departments that manage the entire customer journey from the first point of awareness down to the final conversion.

Why it matters: Choosing an agency like TRG is about stability and scale, as they have the resources to handle massive national accounts while offering the creative agility of an independent shop. For Dallas businesses, they represent the gold standard of what it means to build a brand that lasts for decades rather than just a single viral moment.

2. PMG (Digital & MarTech)

PMG is a global independent marketing services and technology company that has become a crown jewel of the Dallas tech and advertising scene. They are famous for their proprietary technology platform, Alli, which helps some of the world’s biggest brands manage massive amounts of data and media spend with surgical precision. In 2026, they continue to lead the pack by acquiring specialized firms, such as influencer agency Digital Voices, to stay ahead of the rapidly evolving creator economy.

• Proprietary Technology Stack: Their "Alli" operating system is a game-changer for marketers, providing a unified view of media, technology, and storytelling that allows for real-time adjustments and predictive insights that most traditional agencies simply cannot match.
• Full-Funnel Digital Solutions: They specialize in taking a holistic view of the customer journey, moving beyond simple ad placements to create integrated experiences that bridge the gap between initial brand discovery and long-term customer loyalty.
• Advanced Influencer and Creator Strategy: With the recent acquisition of global influencer firms, PMG has built a robust creator practice that treats influencer marketing as a performance-driven channel rather than just a vanity play for likes and shares.
• Global Scale with Local Agility: While they handle massive global budgets for companies like Apple and Nike, their Dallas headquarters remains the hub of their innovation, ensuring that local clients benefit from world-class technology and strategic thinking.
• Data-Driven Business Transformation: They do not just make ads, they help companies transform how they use data to make business decisions, acting as a strategic consultancy that happens to excel at high-performance digital marketing.

Why it matters: In an era where data is the new oil, PMG provides the refinery. They are the ideal partner for brands that need to navigate complex digital landscapes and want to ensure that every dollar spent on advertising is backed by a sophisticated technological framework.

3. Dieste

Dieste is widely recognized as a leader in multicultural marketing, specializing in connecting brands with the diverse and rapidly growing Hispanic market in the U.S. Their approach is rooted in "cultural intelligence," moving beyond simple translations to create authentic emotional connections that resonate across different backgrounds. As the American consumer base becomes more diverse, Dieste’s expertise has become a critical asset for any brand looking to remain relevant in the modern marketplace.

• Cultural Intelligence Framework: They utilize a proprietary system called Culture Connect to analyze cultural shifts and consumer sentiment, ensuring that marketing messages are culturally accurate rather than just linguistically correct for their target audiences.
• Bilingual Creative Excellence: Their creative team is natively bilingual and bicultural, allowing them to craft stories that work seamlessly in both English and Spanish without losing the original emotional intent or specific cultural nuances of the message.
• Precision Audience Segmentation: Instead of using broad and outdated demographic targeting, they identify "Social Tribes" based on shared behaviors and interests, allowing for much more effective and personalized marketing campaigns that drive higher engagement.
• Multicultural Media Strategy: They maintain deep, long-standing relationships with multicultural media outlets and platforms, ensuring that their clients' budgets are spent in the specific digital and physical spaces where their target audiences actually spend their time.
• Adaptive Creative Process: While they rely heavily on hard data, their internal workflow is designed to be incredibly agile, allowing them to pivot creative messaging in real-time as cultural trends and consumer behaviors shift on social platforms.

Why it matters: Modern marketing must be culturally relevant to be effective. Dieste provides the expertise needed to navigate the complexities of identity and culture, helping brands build "unbreakable connections" with diverse audiences that are often overlooked by more traditional advertising agencies.

4. Slingshot

Slingshot is a fully independent advertising shop in Dallas that prides itself on being "media-neutral," meaning they focus on the best solution for the client rather than pushing a specific type of ad format. They are members of the AMIN Worldwide network, which gives them the global reach of a massive agency while maintaining the personal touch and accountability of a mid-sized boutique. They are known for their "roll up your sleeves" attitude and deep involvement in their clients' business success.

• Integrated Media and Creative: Unlike many agencies where the media buyers and the creative directors work in separate silos, Slingshot integrates these teams from day one to ensure that the creative work is perfectly optimized for the platforms where it will live.
• Advanced Investment Modeling: They use sophisticated quantitative communication tools to define geographic tiering and predictive ROI, helping clients understand exactly where their next dollar should be spent to achieve the highest possible return on investment.
• Custom Audience Analysis: They go far beyond basic demographics to conduct deep behavioral and attitudinal research, building custom segments that allow for highly specific messaging that speaks directly to the needs and desires of the consumer.
• Radical Transparency and Accountability: Their tech stack is built to provide clients with a clear view of their campaign performance, ensuring that there are no hidden fees or "black box" algorithms that obscure how marketing dollars are actually being utilized.
• Full-Funnel Capabilities: From high-level brand awareness campaigns on television to granular search engine marketing and social media conversion tactics, they have the internal expertise to manage a brand's entire presence across all digital and physical devices.

Why it matters: Slingshot is the perfect choice for mid-to-large businesses that want a partner who is as invested in their bottom line as they are. Their independence allows them to be truly objective, ensuring that your marketing strategy is driven by what works, not what makes the agency the most commission.

5. LERMA/

LERMA/ is an award-winning agency located in the vibrant West End of Dallas, known for its "deliberate diversity" and cross-cultural approach. They have gained significant national attention for their work on high-profile campaigns like "He Gets Us" and their creative partnerships with major brands like The Home Depot and The Salvation Army. Their office space, which includes a yoga studio and a music room, reflects their belief that a creative environment leads to more innovative and daring work.

• Cross-Cultural Strategic Core: They do not treat multicultural marketing as a separate department, instead, they weave cultural insights into the very fabric of every campaign they create, ensuring that the work resonates with the broadest possible audience.
• High-Impact Social Storytelling: LERMA/ excels at creating campaigns that spark national conversations, utilizing a mix of traditional media and viral social content to ensure that their clients' messages become part of the cultural zeitgeist.
• Hospitality-Driven Collaboration: Their unique office environment is designed to foster deep collaboration between agency staff and clients, breaking down the traditional "us versus them" barriers to create a unified team working toward a single goal.
• Diverse Creative Portfolio: Their work spans across a wide range of industries, from retail giants like The Home Depot to non-profit organizations, proving their ability to adapt their creative voice to suit any brand's specific needs and mission.
• End-to-End Content Production: With an in-house photo studio and advanced editing suites, they have the capability to produce high-quality content quickly and efficiently, allowing them to keep pace with the demanding speed of modern digital marketing.

Why it matters: LERMA/ is for the brand that wants to make a statement. They specialize in "unbreakable connections" and are masters at navigating the intersection of brand values and public perception, making them an essential partner for brands looking to build deep trust with their customers.

6. Firehouse

Firehouse is an agency that has built its reputation on "breaking the status quo" and avoiding the creative cliches that dominate so many industries. Based in Dallas, they have been named a Small Agency of the Year by AdAge multiple times, a testament to their high-impact strategic thinking and creative output. They are particularly known for their ability to find emotional insights that serve as the foundation for major brand overhauls.

• Unified Strategic Teams: Firehouse was an early adopter of combining planning, media, PR, and social media into a single strategic unit, ensuring that every piece of a campaign is working in harmony toward the same business objectives.
• Emotional Insight Identification: They specialize in digging deep into consumer psychology to find the "goosebump-inducing" insights that make a brand feel human and relatable, rather than just another corporate entity trying to sell a product.
• Dedicated DEIB Oversight: They have a formal Diversity, Equity, Inclusion, and Belonging team that reviews all creative work before it is published, ensuring that the work is culturally sensitive and welcoming to all segments of the population.
• Boutique Service with Major Impact: Despite being a smaller agency, they handle massive accounts for brands like Lennox and Nothing Bundt Cakes, providing a level of senior-level attention that is often lost at much larger, multi-layered firms.
• Full-Service Technical Breadth: Their capabilities range from high-level brand architecture and identity design to granular SEO/SEM and influencer management, providing a "Swiss Army knife" of marketing solutions under one roof.

Why it matters: Firehouse is the "anti-corporate" agency for brands that are tired of the same old marketing scripts. If you want a team that will challenge your assumptions and provide a fresh, emotionally resonant perspective on your business, Firehouse is the place to go.

7. Launch Agency

Launch Agency is a proudly independent, full-service shop that specializes in helping brands reach their next level of growth through what they call a "proven launch sequence." They are known for being a tight-knit crew that provides an unusual amount of senior-level attention to every client, regardless of size. Their work for major Texas brands like Baylor Scott & White Health has earned them a reputation for being both creatively daring and strategically sound.

• Senior-Led Project Management: The principals of the agency are hands-on and deeply involved in the day-to-day work, ensuring that every client benefits from decades of experience rather than being handed off to junior-level account managers.
• Intelligence-First Methodology: Their "launch sequence" begins with an intensive phase of gathering intelligence and unearthing deep market insights, ensuring that every creative idea is grounded in a solid understanding of the competitive landscape.
• Integrated Social Content: They excel at creating social media content that feels organic to the platform while still driving measurable business results, helping brands like the Dallas Stars and various luxury dealerships maintain a high-energy digital presence.
• Experiential and Event Activation: Beyond just digital and print ads, they have the expertise to create physical brand experiences and event activations that allow consumers to interact with a brand in the real world.
• Award-Winning Creative Pedigree: The leadership team at Launch has a history of winning prestigious awards from the Clios, Effies, and The One Show, bringing a high level of creative "firepower" to every project they undertake.

Why it matters: Launch Agency is perfect for brands that are in a state of transition whether you are launching a new product, rebranding, or trying to break into a new market. Their structured approach ensures that you have a clear roadmap to success from the very first meeting.

8. Moroch

Moroch is a powerhouse agency that specializes in "local marketing at a national scale." In 2026, they continued to dominate this niche, recently being named the agency partner for Kubota Tractor Corporation's 1,000+ dealerships. Their "Local Changes Everything" philosophy is built on the idea that national brands only succeed when they can connect with people in their specific communities and neighborhoods.

• Hyper-Local Marketing Expertise: They have built a proprietary system for managing thousands of local marketing campaigns simultaneously, ensuring that each one feels personalized to the local community while maintaining national brand standards.
• Tech-Forward Infrastructure: Their new Dallas headquarters is a state-of-the-art facility designed to support high-tech editing, data analysis, and real-time campaign monitoring, reflecting their commitment to being a future-forward marketing partner.
• National Digital AOR Capabilities: As the national digital Agency of Record for major brands, they manage everything from high-level media planning and buying to granular localized search and social campaigns for individual dealer networks.
• Data-Driven Dealer Support: For franchised or dealer-based businesses, Moroch provides the tools and insights needed to help individual owners succeed, bridging the gap between corporate goals and local sales realities.
• Agile Creative Production: They have the internal resources to produce a massive volume of creative assets quickly, allowing them to customize messaging for different regions, seasons, and local events without slowing down the production pipeline.

Why it matters: If your business relies on a network of local branches, franchises, or dealerships, Moroch is likely the best partner in the country. They understand the "boots on the ground" reality of retail and have the technology to make local marketing work at a massive scale.

9. The Infinite Agency

The Infinite Agency is a digital-first creative and media shop that focuses on helping brands "escape invisibility." They are known for their high-energy approach and their ability to blend creative content production with performance marketing. In a world where consumers are bombarded with thousands of ads daily, The Infinite Agency uses a mix of bold creativity and data-driven strategy to ensure their clients' messages actually get noticed and remembered.

• Performance-Driven Creative: Every piece of content they produce is designed with a specific performance goal in mind, whether it is driving website traffic, increasing social engagement, or generating high-quality leads for a sales team.
• Modern Content Production: They have built a streamlined internal production studio that allows them to create high-end video, photography, and motion graphics at a pace that matches the rapid-fire demands of modern social media platforms.
• Advanced SEO and Search Strategy: They integrate search engine optimization into the very beginning of the creative process, ensuring that the content they build is not only beautiful but also highly discoverable by people searching for relevant topics.
• Multi-Location Dashboarding: They provide clients with advanced, real-time dashboards that track KPIs across multiple channels and locations, giving business owners a clear view of their marketing performance at any given moment.
• Social Media Storytelling: Their social team focuses on building communities rather than just posting ads, helping brands like Smoothie King and Six Flags create meaningful interactions with their fans and followers.

Why it matters: The Infinite Agency is built for the "always-on" digital world. They are the ideal partner for brands that need to maintain a constant, high-quality digital presence and want a team that can move as fast as the internet does.

10. Saatchi & Saatchi (Dallas Office)

As part of one of the world's most legendary advertising networks, the Saatchi & Saatchi Dallas office combines global resources with deep local expertise. They are famous for their work on massive accounts like Toyota, which is headquartered nearby in Plano. Their "Nothing is Impossible" spirit drives them to take on the biggest challenges in advertising, from Super Bowl spots to complex global digital transformations.

• Global Network Access: Being part of the Saatchi & Saatchi global family gives their Dallas office access to a vast network of data, research, and creative talent from around the world, providing a level of scale that few other local agencies can match.
• Automotive Marketing Mastery: With Toyota as a primary client, they have developed a world-class expertise in automotive marketing, managing everything from national brand launches to localized retail promotions and digital showroom experiences.
• Precision Marketing Integration: Through their connection with the Publicis Groupe and RAPP, they utilize advanced data science to deliver "precision marketing" that reaches the right individual with the right message at the perfect moment.
• High-End Content and Film Production: They have the resources to produce cinema-quality film and video content, making them the go-to choice for brands that need high-production-value television commercials and digital video series.
• Strategic Business Transformation: They act as long-term strategic partners for their clients, helping them navigate massive industry shifts such as the transition to electric vehicles and ensuring their brands remain leaders in their respective categories.

Why it matters: Saatchi & Saatchi is the heavy hitter on this list. They are the choice for enterprise-level brands that need a partner with a global footprint, data capabilities, and creative prestige to compete on the world stage from a home base in Dallas.

How Fueler Helps You Get Hired by These Agencies

As the founder of Fueler, I see a common theme among these top-tier agencies: they are tired of looking at generic resumes that all look the same. These agencies are looking for "proof of work." They want to see your actual projects, your creative process, and the results you’ve achieved for real clients.

Fueler allows you to build a skills-first portfolio that showcases your assignments and projects in a way that resonates with hiring managers at places like TRG or PMG. Instead of just saying you know "Social Media Strategy," you can show the actual campaign you ran, the creative assets you built, and the analytics that prove it worked. In 2026, your portfolio is your most valuable asset, and Fueler is designed to help you make it stand out.

Final Thoughts

The Dallas advertising scene in 2026 is a vibrant mix of legendary independent shops and high-tech global powerhouses. Whether you need the cultural intelligence of Dieste, the technological edge of PMG, or the local-to-national scale of Moroch, there is an agency in this city that fits your specific needs. The key is to find a partner that values transparency, understands your data, and most importantly, has a proven track record of creative work that actually moves the needle for their clients.

FAQs

What are the best advertising agencies in Dallas for small businesses in 2026?

Small businesses often find the best fit with agencies like Firehouse or Launch Agency. These shops are structured to provide high-level strategic attention to smaller accounts and specialize in helping brands grow from local players to regional or national contenders without the massive overhead of a global firm.

Which Dallas ad agencies specialize in digital and AI-driven marketing?

PMG is the undisputed leader in this space, thanks to its proprietary Alli technology and their deep focus on MarTech. However, The Infinite Agency and Slingshot also offer highly sophisticated digital-first strategies that integrate AI and advanced analytics into their creative and media planning processes.

How much do top advertising agencies in Dallas charge for their services?

Pricing varies wildly based on the scope of work, but most top-tier Dallas agencies work on either a monthly retainer or a project-based fee. For a full-service agency, retainers can range from $10,000 to over $100,000 per month, depending on the size of the account and the complexity of the media buy.

Are there Dallas agencies that specialize in multicultural or Hispanic marketing?

Yes, Dallas is a hub for multicultural marketing. Dieste is one of the most awarded multicultural agencies in the country, and LERMA/ is nationally recognized for its cross-cultural approach. Both agencies specialize in helping brands connect authentically with diverse audiences across the United States.

How can I get a job at a top ad agency in Dallas?

Agencies in 2026 are looking for proof of skills rather than just a degree. To stand out, you should build a comprehensive portfolio on a platform like Fueler that showcases your real-world projects, assignments, and the specific impact of your work. Networking at local industry events and staying updated on the latest AI marketing tools will also give you a significant advantage.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talent for their organization based on their proof of work. You can create your portfolio on Fueler. Thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.