11 Tips to Increase AdSense RPM

Are you struggling to make good money from your website ads? Increasing your AdSense RPM  which means earning more revenue per 1,000 page views can be a game changer for bloggers and website owners. The good news is, with some smart tweaks and strategies, you can boost your AdSense RPM and start earning more from your traffic without necessarily increasing visitors.

I’m Riten, founder of Fueler  a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ve shared 11 practical tips to increase your AdSense RPM in 2025. But remember, success doesn’t come from just knowing these tips; it comes from applying them consistently and tracking your results. Making your website ad-friendly and user-friendly is your first step toward maximizing your revenue potential.

1. Place Ads Above the Fold for Immediate Visibility and Higher Engagement

Ads placed above the fold are the first things visitors see on your site without scrolling down. This prime spot gets significantly more views and clicks compared to ads that are further down. When a visitor lands on your page, their attention is highest at the top. If ads are visible here, they get noticed naturally, which increases impressions and click-through rates (CTR). However, too many ads above the fold can frustrate users and cause them to leave early, which lowers your site’s overall engagement and RPM. It’s important to balance visibility with user comfort by placing one or two well-integrated ads near your headline or first paragraph. Use A/B testing to experiment with ad positions and find the layout that generates the highest revenue without annoying visitors.

Key takeaways:

• Ads above the fold get the highest visibility.
• Avoid overcrowding to prevent bounce rates.
• Use A/B testing to optimize placement.

2. Use Responsive Ad Units to Capture All Device Types

In 2025, more than 70% of internet traffic comes from mobile devices. If your ads don’t adapt well to different screen sizes, many visitors will see broken or poorly displayed ads, which reduces clicks and earnings. Responsive ads automatically adjust their size and format to fit desktops, tablets, and smartphones perfectly. This creates a better user experience because ads fit naturally into the page layout without disrupting content flow. Responsive ads also help improve your SEO since Google prefers mobile-friendly sites, indirectly increasing your traffic and earnings. Implementing responsive ads with Google AdSense is straightforward and can lead to noticeable improvements in RPM.

Key takeaways:

• Responsive ads fit any screen size automatically.
• They improve user experience and click rates.
• Mobile-friendly ads help SEO and increase traffic quality.

3. Test Different Ad Formats and Placements to Find What Works Best

Google AdSense offers a wide range of ad formats including text ads, display ads, native ads, link units, and matched content. Each format works differently based on your website’s content and audience. Native ads blend seamlessly with your content and are less likely to annoy visitors, increasing engagement. Display ads are visually attractive but should be used sparingly so they don’t overwhelm users. Link units are small and unobtrusive but can generate clicks through relevant text links. The best way to increase RPM is by testing different formats and placements on your pages. Use heatmaps and analytics tools to track how visitors interact with each ad format and location. This data-driven approach will help you discover the perfect combination to maximize your revenue.

Key takeaways:

• Use a mix of native, display, text, and link ads.
• Track user interaction with heatmaps and analytics.
• Continuously optimize ad types and placements.

4. Speed Up Your Website to Keep Visitors Engaged Longer

Website speed is a crucial factor for both user experience and ad revenue. Visitors expect pages to load within seconds. Slow-loading sites frustrate users, causing them to leave before ads even load, which reduces your total impressions and lowers RPM. A faster site not only keeps users longer but also allows ads to load faster and appear correctly. Use tools like Google PageSpeed Insights or GTmetrix to identify speed bottlenecks such as large images, unnecessary scripts, or poor hosting. Optimizing images, enabling browser caching, and minimizing code can drastically improve your site speed. Fast-loading sites also rank better on Google, increasing organic traffic and ad revenue over time.

Key takeaways:

• Slow sites lose visitors and ad views.
• Optimize images, scripts, and hosting for speed.
• Fast sites improve SEO and increase RPM.

5. Improve Content Quality to Attract High-Paying Advertisers

High-quality content attracts visitors who spend more time on your site, engage with your posts, and come back often. More importantly, advertisers prefer placing ads on authoritative sites with relevant, valuable content. This means Google is more likely to show high-paying ads on your pages. Focus on creating original, in-depth articles that answer your audience’s questions clearly. Use proper headings, images, and easy-to-read formatting to keep visitors engaged. Updating your content regularly shows Google that your site is active and trustworthy, which helps increase ad relevance and RPM.

Key takeaways:

• Create detailed, original content that adds value.
• Use good formatting to improve readability.
• Regularly update content to maintain freshness.

6. Target High-Value Niches and Keywords Within Your Content

Certain niches like finance, technology, health, and business attract advertisers who pay more per click or impression. By focusing your website content on these topics, you increase the likelihood of receiving higher-paying ads through Google AdSense. Conduct keyword research using tools like Google Keyword Planner or SEMrush to find high CPC (cost per click) keywords related to your niche. Incorporate these keywords naturally into your articles, titles, and meta descriptions. This helps Google match your site with lucrative ads, increasing your RPM.

Key takeaways:

• Focus on niches with high advertiser competition.
• Use keyword research to find high CPC terms.
• Integrate keywords naturally into your content.

7. Increase User Engagement and Session Duration

The longer visitors stay on your site and interact with your content, the more ads they see, which increases your overall RPM. To keep users engaged, include internal links to related articles, use multimedia like videos and images, and add clear calls-to-action encouraging readers to explore further. You can also improve engagement by having a clean layout, fast navigation, and mobile-friendly design. Higher engagement signals to Google that your site is valuable, potentially boosting ad quality and earnings.

Key takeaways:

• Use internal linking and multimedia to engage users.
• Design your site for easy navigation.
• Longer sessions lead to more ad views.

8. Use Google AdSense Auto Ads to Simplify Optimization

Google AdSense Auto Ads use AI to place ads in the best possible locations automatically. This helps publishers who don’t have time or expertise to test placements manually. Auto Ads analyze your site layout and user behavior to maximize revenue while maintaining user experience. You can control ad formats and quantity, so the system doesn’t overwhelm your visitors. While manual optimization is often better long-term, Auto Ads can give you a quick boost in RPM and valuable insights into what works best on your site.

Key takeaways:

• Auto Ads automate ad placement using AI.
• They balance revenue and user experience.
• Good for beginners or those short on time.

9. Avoid Violating AdSense Policies to Prevent Revenue Loss

Google has strict policies for AdSense publishers. Violating them can lead to ads being disabled or your account getting banned, causing immediate revenue loss. Common violations include placing ads too close to clickable elements, encouraging clicks, or showing inappropriate content. Always review AdSense guidelines regularly and ensure your site complies. Clean and policy-compliant websites earn more advertiser trust, receive better ad quality, and maintain stable RPM.

Key takeaways:

• Follow Google AdSense policies strictly.
• Avoid encouraging clicks or placing deceptive ads.
• Policy compliance protects your revenue stream.

10. Optimize for Desktop and Mobile Separately

User behavior varies between desktop and mobile visitors. Desktop users might spend more time reading long articles, while mobile users prefer quick answers and faster navigation. Tailor your ad strategy accordingly. For desktop, you can place larger ad units and multiple ads per page. On mobile, focus on fewer but highly visible ads that do not disrupt the user experience. Use Google Analytics to analyze device-specific data and customize ad placement and formats to maximize RPM for both platforms.

Key takeaways:

• Understand desktop vs. mobile user behavior.
• Customize ad placement for each device type.
• Use analytics to guide optimization.

11. Promote Your Portfolio and Skills with Fueler to Attract Better Projects and Monetize Skills

While AdSense helps monetize your website traffic, another powerful way to increase your income is by showcasing your work through smart portfolios. At Fueler, we help freelancers and professionals get hired through their assignments and projects. By building a strong portfolio on platforms like Fueler, you increase your chances of landing high-paying gigs, which complements your AdSense earnings. Think of Fueler as your digital resume that proves your skills to potential clients, allowing you to grow your income beyond ads.

Key takeaways:

• Use portfolio platforms like Fueler to get hired.
• Showcase assignments that highlight your skills.
• Diversify your income streams beyond AdSense.

Final Thoughts

Increasing your AdSense RPM is not about shortcuts or tricks — it’s about understanding your audience, improving site quality, and strategically placing ads. With the right mix of good content, smart ad formats, and technology like responsive ads and Auto Ads, you can maximize your earnings without sacrificing user experience. Remember, your website is your business, and treating it with care will bring sustainable income. Start applying these tips today and watch your AdSense RPM rise steadily in 2025.

FAQ’s

1. What is AdSense RPM and how do I calculate it?

AdSense RPM is Revenue Per Mille, or the revenue earned per 1,000 page views. It is calculated by dividing your estimated earnings by the number of page views, then multiplying by 1,000.

2. How can ad placement affect my AdSense RPM?

Placing ads in high-visibility areas such as above the fold or within content can significantly increase clicks and impressions, thereby boosting your RPM.

3. Why should I use responsive ads on my website?

Responsive ads automatically adjust to fit different screen sizes, ensuring they look good on mobile and desktop devices, improving user experience and increasing ad engagement.

4. What role does website speed play in increasing AdSense RPM?

A fast-loading website retains visitors longer and allows ads to load properly, resulting in more ad impressions and higher chances of clicks, which increases your RPM.

5. Can Google AdSense Auto Ads help increase RPM?

Yes, Auto Ads use artificial intelligence to place ads in optimal locations automatically, improving ad performance and potentially increasing your RPM without manual effort.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.