The Best Writing Sample Templates for Job Applications in 2025

When applying for a job, your resume might get you in the door, but your writing samples can seal the deal. In 2025, standing out with compelling, well-structured writing samples is more important than ever. Whether you're a freelancer, a content creator, or a job seeker, your writing samples act as proof of your skills and help potential employers assess your capabilities. But how do you craft a writing sample that will capture attention and leave a lasting impression? Let’s explore the best writing sample templates that can boost your chances in 2025.

I’m Riten, founder of Fueler — a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll guide you through the best writing sample templates for job applications. But beyond honing your writing skills, the key to landing your dream job is how you present your work. Your writing sample isn’t just a piece of content — it’s a reflection of your abilities, your style, and your expertise. Whether you’re a freelancer or a full-time job applicant, your writing sample is one of the most powerful tools you have to show potential employers exactly what you can do. So, let's dive into the best writing sample templates for 2025.

1. Personalized Cover Letter Template

Why it’s important:

A cover letter remains one of the most vital components of your job application. In 2025, employers are looking for personalized cover letters that reflect your understanding of the company’s needs and culture. A generic cover letter won’t help you stand out.

How to apply it:

• Address the hiring manager by name (if possible) and mention the company’s specific goals or challenges.
• Explain why you’re excited about the opportunity and how your skills align with the job description.
• Keep the tone professional but personable.

Template tips:

• Introduction: Briefly introduce yourself and mention the position you're applying for.
• Body: Showcase your skills and experience that directly match the job requirements.
• Conclusion: End with a strong statement of why you’re a good fit and express your enthusiasm for the role.

2. Creative Writing Portfolio Template

Why it’s important:

For writers in creative fields, such as content writing, copywriting, or even journalism, a creative writing portfolio is essential. A well-structured portfolio shows your range, creativity, and ability to engage audiences, making you a strong contender for any position.

How to apply it:

• Include a variety of writing samples that showcase different styles and formats (articles, blogs, ad copy, etc.).
• Make sure each sample demonstrates your ability to meet the client’s or employer’s needs, whether it’s creative storytelling or persuasive copy.

Template tips:

• Introduction: Provide a brief introduction to your portfolio, explaining your background and writing style.
• Sample 1: Include your best, most versatile piece of work, such as a blog post or article.
• Sample 2: Include an ad copy or a short piece to show your ability to create catchy, persuasive content.
• Sample 3: Show your creative side with a personal essay or a narrative-driven piece.

3. Case Study Template

Why it’s important:

For those in business, marketing, or consultancy, presenting a case study as a writing sample can demonstrate your problem-solving abilities, strategic thinking, and ability to generate tangible results. A well-written case study proves your value to potential employers and shows them the impact you’ve made in past roles.

How to apply it:

• Focus on a specific project or client you’ve worked with.
• Outline the problem, your approach, the solution, and the results.
• Provide metrics and data to back up your claims whenever possible.

Template tips:

• Title and Introduction: Give a brief overview of the project and its challenges.
• Problem and Solution: Discuss the issue at hand and how you helped resolve it with clear steps.
• Results: Showcase the outcomes of your efforts, ideally using numbers or qualitative success stories.

4. Blog Post or Article Template

Why it’s important:

Blog posts and articles are common writing samples that employers often request. In 2025, these types of writing samples are still highly valued, especially for marketing, journalism, or content creation roles. A strong blog post can demonstrate your writing proficiency, research skills, and ability to engage readers.

How to apply it:

• Choose a topic relevant to the position you're applying for, making sure it aligns with the employer’s audience.
• Make sure the article is well-researched and properly cited.
• Keep the content clear, concise, and engaging.

Template tips:

• Title: Create an engaging title that sparks curiosity.
• Introduction: Start with a hook that draws readers in, setting the stage for the main topic.
• Body: Break the article into clear sections with subheadings for easy readability.
• Conclusion: Wrap up the article with a call to action or a thought-provoking statement.

5. Press Release Template

Why it’s important:

For those applying for PR or communications positions, a press release is a must-have writing sample. In 2025, employers are looking for writing samples that demonstrate an understanding of how to convey important information clearly and professionally. A well-crafted press release shows that you know how to communicate effectively to the public.

How to apply it:

• Write about a real or hypothetical company announcement, ensuring that it follows proper press release formatting.
• Use clear, concise language to communicate the main news in the opening paragraph.
• Include relevant quotes and data to add credibility.

Template tips:

• Headline: Write a concise, attention-grabbing headline.
• Sub-headline: Provide a brief summary of the press release content.
• Body: Explain the who, what, when, where, and why of the announcement in 2-3 paragraphs.
• Contact Information: Always include contact information at the bottom for further inquiries.

6. Email Newsletter Template

Why it’s important:

Email marketing remains one of the most effective communication strategies in 2025. If you're applying for a position in digital marketing or content writing, a newsletter sample is a great way to showcase your skills in engaging a targeted audience with valuable content.

How to apply it:

• Write a sample email newsletter that’s clear, engaging, and provides value to the reader.
• Use compelling subject lines, call-to-action buttons, and concise content.
• Personalize the newsletter as much as possible to showcase your ability to segment and tailor content.

Template tips:

• Subject Line: Craft a subject line that grabs attention immediately.
• Greeting: Address the reader in a friendly yet professional manner.
• Body: Provide useful information or tips, breaking it up into digestible sections.
• CTA: End with a strong, clear call to action that tells the reader what to do next.

7. Social Media Content Template

Why it’s important:

Social media content is key for businesses in 2025. If you’re applying for a social media manager or content writer role, it’s important to showcase your ability to write content that engages, informs, and inspires audiences. A great social media sample should show that you can write compelling posts while aligning with a brand’s voice.

How to apply it:

• Choose a popular platform (Instagram, Twitter, LinkedIn) and write a few posts that are relevant to the industry you're applying to.
• Incorporate a clear brand voice and make sure the tone fits the platform.
• Include hashtags and CTAs for engagement.

Template tips:

• Post 1: A friendly and engaging post introducing a new product or service.
• Post 2: A value-driven post, such as a tip or a piece of industry news.
• Post 3: A CTA-focused post encouraging audience interaction or purchases.

Fueler: Showcasing Your Work

If you want to stand out to employers with these writing samples, showcasing them properly is key. Fueler is an excellent platform for freelancers and professionals to build portfolios that highlight their writing skills. With Fueler, you can organize your writing samples in a sleek and professional manner, making it easy for companies to browse your work and hire based on your assignments. Creating a portfolio on Fueler will not only give you a competitive edge but also help you build trust and credibility with potential clients or employers.

FAQs

1. What type of writing sample should I submit for a job application?

The writing sample you submit should match the job you're applying for. For example, if you're applying for a marketing role, submit blog posts, social media posts, or email newsletters. If you're applying for a PR job, submit a press release.

2. How can I improve my writing samples for job applications?

To improve your writing samples, focus on clarity, structure, and relevance to the job you're applying for. Edit your work thoroughly, ensure it’s free of errors, and tailor each piece to the employer’s needs.

3. Can I use a writing sample I created for a different job application?

Yes, you can reuse a writing sample as long as it’s relevant to the new job application. However, it's always a good idea to tweak the sample slightly to align with the specific position you're applying for.

4. Should I include a cover letter with my writing sample?

Yes, including a cover letter is recommended. It introduces you and your writing sample, allowing you to explain why you're the right fit for the job.

5. How can I organize my writing portfolio to impress employers?

Use a platform like Fueler to create a well-organized and visually appealing portfolio that highlights your best work. Categorize your writing samples by type, such as blog posts, case studies, or press releases, for easy navigation.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.