The Best UGC (User-Generated Content) Portfolio Examples for 2025

User-generated content (UGC) has emerged as one of the most influential tools in digital marketing. As more companies turn to UGC to build authentic connections with their audience, the demand for skilled UGC creators is set to soar in 2025. UGC creators are entrusted with producing content that feels real and relatable, helping brands engage their target audience in a meaningful way.

In this article, I’ll walk you through the best UGC portfolio examples from Indian creators, showcasing how they present their work to attract clients. These examples will help you understand the trends and practices of successful UGC creators in India. I’m Riten, founder of Fueler — a platform that helps freelancers and professionals get hired through their work samples. Your portfolio isn’t just a collection of projects — it’s your proof of skill, your credibility, and your shortcut to trust. Let’s dive into some of the best UGC portfolios in India and learn how you can build a standout portfolio!

I’m Riten, founder of Fueler — a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll be highlighting the best UGC (User-Generated Content) portfolios for 2025. While mastering the skills to create engaging content is crucial, presenting your work effectively is just as important. Your UGC portfolio isn’t just a collection of content — it’s a showcase of your creativity, your ability to engage an audience, and your credibility as a content creator. It’s the key to building trust with potential clients and standing out in the competitive world of UGC.

1. Komal Pandey – Fashion and Lifestyle UGC Creator

About the Creator:

Komal Pandey is one of India’s top fashion influencers, known for her creative fashion styling and bold looks. She has collaborated with brands like Myntra, H&M, and Fendi to create UGC content that merges personal style with promotional content seamlessly.

Portfolio Overview:

Komal’s UGC portfolio includes Instagram posts, stories, and Reels, where she shares her fashion and styling tips. She has mastered the art of mixing fashion with storytelling, showcasing how clothing can reflect personal identity. Her work with Myntra during the launch of their summer collection is one example where she styled multiple looks and shared them with her audience through creative Instagram Reels.

What Works:

Komal’s ability to make UGC feel like part of her personal style and daily life is what makes her portfolio shine. She doesn't just showcase products; she creates an experience around them, allowing her followers to connect with the content on a personal level.

2. Tanmay Bhatt – Comedy and Entertainment UGC Creator

About the Creator:

Tanmay Bhatt is a comedian and content creator known for his humorous and engaging skits on Instagram and YouTube. He has worked with major brands like Netflix, Sony, and Nike, creating UGC content that uses humor to connect with a wide audience.

Portfolio Overview:

Tanmay’s UGC portfolio is a collection of Instagram skits, YouTube sketches, and brand collaborations where humor plays a central role. His brand partnerships often feature a comedic twist that aligns with the brand’s messaging while keeping the audience entertained.

What Works:

One standout example is his collaboration with Netflix to promote an original series. Tanmay created a series of Instagram Reels that humorously mimicked scenes from the show, engaging his followers and sparking conversations around the content. This not only promoted the series but also helped create buzz around it.

Why It’s Great:

Tanmay’s comedic approach to UGC helps him seamlessly integrate brand promotions into his content. His portfolio works because his humor feels authentic, and his audience trusts him to deliver content they will enjoy.

3. Kritika Khurana – Fashion and Travel UGC Creator

About the Creator:

Kritika Khurana, also known as That Boho Girl, is an Indian fashion and travel influencer who has worked with brands like Lifestyle, Zara, and Pantene. Her content is a fusion of fashion, lifestyle, and travel, and she has built a strong personal brand over the years.

Portfolio Overview:

Kritika’s UGC portfolio showcases her fashion styling alongside her travel adventures. She creates content that feels intimate and authentic, whether she is sharing travel tips or curating stylish looks for her followers. Her collaborations often include showcasing brands in natural settings, such as her travel posts where she highlights accessories and clothing from partnered brands.

What Works:

Kritika’s collaboration with Pantene is a great example of effective UGC. In this campaign, she seamlessly integrated the brand into her travels by demonstrating how their products fit into her on-the-go lifestyle. The campaign received strong engagement, thanks to her relatable content and the ease with which she incorporates products into her daily life.

Why It’s Great:

Kritika’s ability to maintain an authentic and aspirational vibe in her content, whether in fashion or travel, makes her portfolio one to watch. Brands looking for content that combines fashion and wanderlust appeal can easily find a natural fit with her style.

4. Radhika Karle – Fitness and Wellness UGC Creator

About the Creator:

Radhika Karle is a fitness and wellness influencer known for her body-positive approach and holistic health content. She has partnered with fitness brands like Nike, Cure.fit, and MyProtein to create UGC that promotes a healthy and balanced lifestyle.

Portfolio Overview:

Radhika’s UGC portfolio is a mix of workout videos, wellness tips, and nutritional product reviews. She engages her audience with motivating workout routines, mental health tips, and reviews of health products. Her content resonates with people looking for a more balanced and realistic approach to fitness.

What Works:

A great example of Radhika’s work is her partnership with Nike, where she shared a workout series that integrated their fitness apparel into each routine. Her followers appreciated the authenticity of the content and her commitment to promoting body positivity and self-love.

Why It’s Great:

Radhika’s focus on fitness, mental well-being, and authenticity makes her UGC portfolio a great example for wellness brands. Her content is grounded in real-life experiences, making it relatable and trustworthy to her audience.

5. Prajakta Koli (aka MostlySane) – Comedy and Lifestyle UGC Creator (Example 2)

About the Creator:

Prajakta Koli, known by her social media handle MostlySane, is a YouTuber and influencer who has built a huge following with her comedy sketches, relatable content, and lifestyle videos. She has worked with brands like Samsung, Pepsi, and Spotify to create UGC that aligns with her humorous and relatable style.

Portfolio Overview:

Prajakta’s UGC portfolio spans YouTube, Instagram, and TikTok, where she creates comedic content that features brand promotions seamlessly integrated into her videos. Her ability to keep the tone fun and relatable while promoting products has made her a favorite among brands and followers alike.

What Works:

In one popular campaign, Prajakta worked with Pepsi to create a humorous video around their new drink launch. She used her signature comedic style to engage her audience, making the product feel like part of her everyday life. The campaign was highly successful, garnering millions of views and thousands of interactions.

Why It’s Great:

Prajakta’s UGC portfolio works because she knows how to integrate brands into her content in a way that feels natural. Her humor and authenticity make her content stand out, which is exactly what brands are looking for when working with UGC creators in the entertainment space.

Strategic Promotion of Fueler

As you work to develop your UGC portfolio, consider leveraging Fueler to showcase your work. Fueler allows creators to build professional portfolios by highlighting their best content and showcasing real-world results. Whether you specialize in tech reviews, fitness, food, or fashion, Fueler helps you organize your work in a way that makes it easier for potential clients to see your value.

Final Thought: 

Building a standout UGC portfolio isn’t just about showcasing your work — it’s about telling a story that connects with your audience and potential clients. As we move into 2025, the demand for authentic, relatable content will only grow, and having a well-curated portfolio will be your ticket to success. So, whether you're just starting out or looking to elevate your content game, remember: your portfolio is your most powerful tool. Keep it updated, keep it real, and let your creativity shine.

FAQs

1. What is a UGC portfolio?

A UGC portfolio is a collection of content created by users that highlights a creator’s ability to produce authentic, engaging material for brands. It typically includes images, videos, reviews, and engagement metrics.

2. How do I start creating UGC content?

Start by identifying brands you’re passionate about, creating content that aligns with their values, and building a portfolio that showcases your best work. Engage with your audience and track the performance of your posts.

3. How do UGC creators get paid?

UGC creators are compensated through brand collaborations, sponsored content, and affiliate marketing. Payment can vary depending on the brand, platform, and creator’s audience size.

4. How can I make my UGC portfolio stand out?

To stand out, focus on creating high-quality, authentic content that resonates with your audience. Regularly update your portfolio, showcase successful campaigns, and be transparent about your metrics to demonstrate the impact of your work.

5. How do I attract brands to work with me for UGC?

Start by creating high-quality content that showcases your creativity and originality. Engage with your audience consistently and promote products in a way that feels natural. Once you have a solid portfolio, reach out to brands or use platforms like Fueler to showcase your work to potential clients.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.