Social Media Analytics Tools Every US Agency Needs

Tracking social media performance is now essential for agencies that want to make smart decisions, optimize campaigns, and prove value to clients. With more platforms and data than ever, the right analytics tools help agencies cut through the noise, spot trends, and deliver results that matter. In this guide, I break down the best social media analytics tools for US agencies in 2025, including accurate features and up-to-date pricing.

I’m Riten, founder of Fueler—a platform that helps agencies and professionals get hired by showcasing their real work and results. In this article, I’ll show you the analytics tools that can transform your agency’s reporting, strategy, and client relationships. But beyond just using tools, the real secret is in how you present your data. Your portfolio is not just a collection of charts—it is your proof of skill, your credibility, and your shortcut to building trust with clients and winning new business.

What Makes a Great Social Media Analytics Tool?

A great analytics tool does more than count likes and followers. It helps you track reach, engagement, conversions, and even competitor performance, all in one place. Look for tools that offer real-time dashboards, automated reporting, and cross-platform insights so you can make decisions quickly and confidently.

• Unified dashboards for all your social channels
• Real-time data and customizable reports
• Sentiment analysis and competitor benchmarking
• Easy integration with other marketing tools

Why these features matter: The right features help your agency save time, spot trends early, and make smarter decisions that boost client results and help you scale.

Sprout Social

Sprout Social is a leading analytics tool for agencies that want deep insights and advanced reporting. Its dashboards cover all major platforms and offer engagement, sentiment, and competitor analysis.

• Advanced analytics and engagement tracking
• Unified inbox and real-time reporting
• Sentiment analysis and trend spotting
• Automated, client-ready reports

Pricing (2025):

• Standard: $199 per user/month (5 social profiles)
• Professional: $299 per user/month (10 social profiles)
• Advanced: $399 per user/month (10+ social profiles)

Why Sprout Social is essential: Sprout Social gives agencies the data and visuals needed to impress clients and optimize campaigns for better ROI, making it a must-have for agencies focused on growth and transparency.

Hootsuite

Hootsuite offers robust analytics, real-time monitoring, sentiment analysis, and competitive benchmarking across multiple platforms. It is ideal for agencies that want to compare performance and track brand health with detailed, customizable dashboards.

• Real-time analytics and monitoring
• Sentiment and trend analysis
• Competitive benchmarking
• Customizable dashboards

Pricing (2025):

• Professional: $99 per user/month (10 social profiles)
• Team: $249 per month (3 users, 20 social profiles)
• Business: $739 per month (5 users, 35 social profiles)

Why Hootsuite is essential: Hootsuite helps agencies stay ahead of trends, manage brand reputation, and deliver detailed reports that clients can understand and act on.

Buffer Analyze

Buffer Analyze is a simple analytics tool focused on content performance, especially for Instagram and X (Twitter). It’s visual, easy to use, and great for agencies that want to track engagement and optimize posting times.

• Content performance analytics for Instagram and X
• Visual dashboards and easy-to-read reports
• Engagement and reach tracking
• Post timing and hashtag analysis

Pricing (2025):

• $5 per month per social channel (basic analytics)
• Advanced analytics included in higher Buffer plans

Why Buffer Analyze is essential: Buffer Analyze makes it easy for agencies to see what content works best and quickly adjust strategies for better engagement and reach, especially for fast-moving brands.

Metricool

Metricool is a budget-friendly analytics tool that offers a wide range of features, including organic and paid performance metrics, competitive benchmarking, influencer analysis, and a Looker Studio connector for advanced reporting.

• Organic and paid performance metrics
• Competitive benchmarking and influencer analysis
• Custom report templates and Looker Studio integration
• Social scheduling, inbox management, and link-in-bio tool

Pricing (2025):

• Free plan available
• Starter: $22 per month
• Advanced: $49 per month
• Enterprise: $139 per month

Why Metricool is essential: Metricool delivers powerful analytics and flexible reporting at a very affordable price, making it a strong choice for agencies that need robust features without breaking the bank.

Statusbrew

Statusbrew is an all-in-one analytics and reporting tool that supports a wide range of social networks and offers detailed analytics, scheduling, and team collaboration features.

• Analytics for all major social networks
• Automated reporting and custom dashboards
• Team collaboration and approval workflows
• Social listening and sentiment analysis

Pricing (2025):

• $129 per month (5 users, 10 social profiles)

Why Statusbrew is essential: Statusbrew combines analytics, scheduling, and collaboration, making it a great fit for agencies with multiple team members and clients.

Keyhole

Keyhole is known for its powerful hashtag tracking and influencer analytics, making it especially useful for agencies running campaigns focused on brand awareness and influencer marketing.

• Real-time hashtag and keyword tracking
• Influencer identification and analytics
• Campaign reporting and competitor analysis
• Easy-to-use, intuitive dashboards

Pricing (2025):

• Basic: $79 per month
• Advanced: $239 per month
• Enterprise: Custom pricing

Why Keyhole is essential: Keyhole helps agencies measure the true impact of hashtags and influencer campaigns, providing actionable insights for brand growth.

Fueler: Showcasing Your Analytics Results

Using the right analytics tools is only part of the equation. To win more clients, agencies need to showcase their best results and insights. That’s why I built Fueler—a platform where you can present real campaign data, track your growth, and help companies hire you through your actual results, not just your pitch.

Final Thought

Social media analytics tools are the backbone of every successful US agency in 2025. The best tools help you track what matters, optimize campaigns, and prove your value to clients with confidence. Choose analytics platforms that fit your agency’s needs and budget, and always present your results in a clear, professional way. Combine powerful analytics with a strong portfolio to stand out, win more business, and grow your agency for the long term.

FAQs

1. What is the best social media analytics tool for US agencies in 2025?

Sprout Social, Hootsuite, Buffer Analyze, Metricool, Statusbrew, and Keyhole are among the top choices for agencies, each offering unique strengths and pricing.

2. How much does Sprout Social cost for agencies?

Sprout Social starts at $199 per user per month for the Standard plan, with advanced plans at $299 and $399 per user per month.

3. Which analytics tool is best for affordable, all-in-one analytics?

Metricool offers a robust free plan and paid plans starting at $22 per month, making it a strong choice for agencies on a budget.

4. What features should agencies look for in analytics tools?

Look for unified dashboards, automated reporting, sentiment analysis, competitor benchmarking, and easy integration with other marketing tools.

5. How can agencies showcase their analytics results to win clients?

Use a portfolio platform like Fueler to present real campaign data, analytics, and client testimonials for maximum credibility and trust

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.