27 Sep, 2025
In 2025, seamless and secure payment processing is a cornerstone for US startups aiming to build strong customer relationships and accelerate growth. Choosing the right payment gateway ensures smooth transactions, lower fees, fraud protection, and support for multiple payment methods all critical in a competitive market where user experience can make or break sales. Whether you’re running an eCommerce platform, SaaS business, or any online service, the payment gateway you pick will directly impact your conversion rates and customer retention.
I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ve walked you through the most in-demand freelance skills for 2025. But beyond mastering skills, the key is presenting your work smartly. Your portfolio isn’t just a collection of projects, it's your proof of skill, your credibility, and your shortcut to trust.
PayPal remains a household name, trusted by millions and widely accepted across the US and internationally. Its Payflow gateway lets startups accept payments through credit/debit cards, PayPal wallets, and even direct debit, making it highly versatile.
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Why it matters: PayPal’s strong brand trust and extensive ecosystem make it ideal for startups needing fast, secure, and widely accepted payment processing.
Stripe is a favorite among US startups and tech companies for its flexible API, which allows complete customization of payment flows across web and mobile apps. It supports one-time payments, subscriptions, and global transactions, making it perfect for SaaS, marketplaces, and fast-scaling startups.
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Why it matters: Stripe’s developer-first approach and broad payment method support help startups build flexible, scalable checkout experiences that grow with their business.
Square is known for its ease of use and all-in-one payment ecosystem, supporting both online and in-person payments. Ideal for startups with physical sales as well as eCommerce, Square offers POS systems, invoicing, and mobile card readers alongside its gateway.
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Why it matters: Square’s simplicity and robust ecosystem accelerate startups’ ability to accept payments across channels while managing sales and customer data.
Owned by PayPal, Braintree focuses on mobile and web payments with strong support for digital wallets such as Venmo, Apple Pay, and Google Pay. Its seamless experience and easy integration make it popular for startups in marketplaces and subscriptions.
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Why it matters: Braintree offers startups an easy-to-use gateway with broad payment method support and a focus on mobile experience.
A long-standing payment gateway, Authorize.Net is suitable for startups planning to scale into enterprise-level operations. It supports card payments, eChecks, and digital payment methods, with robust fraud prevention and customer support.
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Why it matters: Authorize.Net’s proven reliability and extensive features suit startups expecting growth and complex payment needs.
Adyen provides startups with a single platform to accept payments globally, supporting local payment methods and currencies. Its unified system offers risk management, reporting, and seamless integration for omnichannel sales.
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Why it matters: For US startups with international ambitions, Adyen simplifies accepting diverse payments worldwide on one platform.
BlueSnap offers a smart payment gateway with global reach and rich features tailored for ecommerce and subscription businesses. It supports multi-currency payments and various channels including mobile and point-of-sale.
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Why it matters: BlueSnap’s scalable platform and broad payment support assist startups managing growth across multiple sales channels.
2Checkout offers seamless global payment acceptance, supporting over 87 currencies and a variety of payment methods. It's well-suited for startups needing easy integration and multiple monetization options.
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Why it matters: 2Checkout’s flexibility and international support help startups expand beyond US borders effortlessly.
WePay, part of JP Morgan Chase, is tailored for startups building platforms or marketplaces that require integrated payments with escrow and disbursement features.
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Why it matters: For US startups building marketplaces or platforms, WePay offers the specialized features needed for complex payment flows.
Integrating the right payment gateway is crucial, but showcasing how you handle payments smoothly builds client confidence. Fueler lets startups and freelancers create portfolios that highlight real work, customer journeys, and operational excellence. Presenting your projects and successes with Fueler adds credibility and shortens the sales cycle, turning payment reliability into a competitive advantage.
Choosing the right payment gateway is a fundamental step for US startups aiming for fast growth and excellent customer experience in 2025. Consider your startup’s size, sales volume, customer preferences, and expansion plans when selecting your gateway. Whether you prioritize ease of use, global reach, advanced fraud protection, or flexible APIs, this list has options tailored to diverse startup needs. Pairing your technical setup with a strong portfolio on Fueler further elevates your credibility and helps convert prospects into loyal clients.
1. What is the best payment gateway for startups in the US?
It depends on your specific needs but Stripe, PayPal, and Square are popular for ease of use and scalability for most US startups.
2. How much do payment gateways usually charge?
Standard pricing is around 2.9% + $0.30 per transaction, with some variation depending on the gateway and transaction type.
3. Can I use multiple payment gateways for my startup?
Yes, startups often use multiple gateways to offer more payment options and optimize costs and coverage.
4. Are payment gateways secure?
Reputable gateways follow PCI DSS compliance and use advanced encryption and fraud detection to protect customers and merchants.
5. How does Fueler help startups with payments?
Fueler enables you to showcase your operational strengths and customer success stories through professional portfolios that build trust with clients and investors.
Fueler is a career portfolio platform that helps companies find the best talent for their organization based on their proof of work. You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio
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