100 Must-Have Tools Every Digital Marketer Needs in 2025

In digital marketing, your toolkit is your competitive edge, not just a convenience. With new platforms and smarter automation launching every year, knowing which tools to use—and how they fit together can make all the difference between a campaign that fizzles and one that delivers real results. The right stack saves you time, sharpens your strategy, and keeps your brand ahead of the curve.

I’m Riten, founder of Fueler, and I’ve seen firsthand how the right marketing tools can transform your workflow and outcomes. In 2025, marketers have access to more powerful and user-friendly platforms than ever, from analytics suites and automation apps to design and content creation tools.

This guide brings you the 100 must-have tools every digital marketer needs this year, with clear descriptions and up-to-date pricing, so you can build a stack that’s efficient, scalable, and tailored to your goals.

1. AgencyAnalytics

AgencyAnalytics is an automated reporting and analytics platform for agencies, offering 80+ integrations for SEO, PPC, and social media. It streamlines client reporting with customizable dashboards and white-label options. Pricing starts at $12 per month, per client campaign.

2. Semrush

Semrush is a comprehensive SEO tool for keyword research, competitor tracking, and site audits. Its robust analytics help marketers optimize content and improve search rankings. Pricing starts at $129.95 per month, making it a premium choice for serious SEO professionals.

3. Ahrefs

Ahrefs is known for its massive backlink database and in-depth site analysis tools. Marketers use it for keyword research, rank tracking, and competitor monitoring. Pricing begins at $99 per month, with advanced features for agencies and enterprises.

4. Surfer SEO

Surfer SEO provides real-time content scoring based on keyword research and SERP analysis. It helps writers optimize articles for higher rankings and better on-page SEO. Pricing starts at $89 per month, suitable for content marketers and agencies.

5. Buffer

Buffer is a social media scheduling tool that supports cross-platform posting and analytics. It offers a clean interface and collaborative features for teams. Pricing starts at $6 per month, per connected channel, with a free plan available for individuals.

6. Hootsuite

Hootsuite is a unified dashboard for managing multiple social media accounts, scheduling posts, and tracking engagement. It’s popular with agencies and large teams. Pricing starts at $99 per month, with advanced analytics and team management features.

7. Sprout Social

Sprout Social provides a smart inbox for all social channels, plus robust analytics and reporting. Its collaboration tools make it ideal for agencies and brands. Pricing starts at $249 per month, reflecting its enterprise-level capabilities.

8. HubSpot

HubSpot offers CRM-integrated tools for blogging, landing pages, and email marketing. Its all-in-one platform supports inbound marketing, sales, and automation. Pricing starts at $45 per month, with scalable plans for growing businesses.

9. ClearScope

ClearScope is an SEO content optimization tool that grades content in real time based on keyword usage and relevance. It’s favored by content teams aiming for top SERP positions. Pricing starts at $170 per month, targeting agencies and large publishers.

10. CoSchedule

CoSchedule is a centralized marketing calendar that helps teams plan, schedule, and execute campaigns. It integrates with popular tools and supports workflow automation. Pricing starts at $29 per user, per month, with options for larger teams.

11. ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM features for personalized campaigns. It’s known for its user-friendly interface and powerful automation workflows. Pricing starts at $29 per month, with a free trial available.

12. Zapier

Zapier is a no-code automation platform that connects over 6,000 apps, streamlining repetitive tasks and workflows. It’s essential for marketers managing multiple tools. Pricing starts at $19.99 per month, with a free plan for basic automations.

13. Make (formerly Integromat)

Make is a visual workflow builder that connects apps and automates complex processes with advanced logic and API support. It’s popular for building custom marketing automations. Pricing starts at $9 per month, with a free plan for simple workflows.

14. ClickUp

ClickUp is a project management tool with customizable views for tasks, timelines, and team workflows. It’s favored by agencies for campaign tracking and collaboration. Pricing starts at $7 per user, per month, with a free plan for individuals.

15. Trello

Trello uses kanban-style boards for project and campaign management, making it easy to track progress visually. It’s simple, flexible, and integrates with many marketing tools. Pricing starts at $5 per user, per month, with a generous free plan.

16. Adobe Photoshop

Adobe Photoshop is the industry standard for photo and image editing, offering powerful AI features for marketers and designers. Pricing starts at $19.99 per month for the Photography Plan, which includes Lightroom.

17. Canva

Canva is an intuitive graphic design tool with built-in AI features, perfect for creating social media graphics, presentations, and ads. Pricing starts at $120 per year, with a free plan for basic use.

18. Mailchimp

Mailchimp is an all-in-one email marketing platform with automation, segmentation, and analytics. It’s beginner-friendly and integrates with major eCommerce and CRM tools. Pricing starts at $13 per month, with a free plan for smaller lists.

19. Shopify

Shopify is a leading eCommerce website builder with quick setup, extensibility, and robust integrations. Pricing starts at $29 per month, plus transaction fees for sales.

20. WordPress.com

WordPress.com is a popular website builder for blogs, landing pages, and content hubs. It offers free and paid plans, with premium features starting at $17 per month.

21. Google Analytics

Google Analytics is a free web analytics platform that tracks website traffic, user behavior, and marketing ROI. It’s a must-have for any digital marketer and integrates with most major tools.

22. Google Search Console

Google Search Console is a free tool for monitoring website performance in Google search results. It provides insights on indexing, keyword rankings, and technical SEO issues.

23. Airtable

Airtable is a flexible database and project management tool, combining spreadsheet simplicity with powerful automation. Pricing starts at $20 per month, with a free plan for individuals.

24. Baserow

Baserow is an open-source alternative to Airtable, offering customizable databases for campaign tracking and CRM. It has a free plan, with premium features available at additional cost.

25. Unbounce

Unbounce is a landing page builder with drag-and-drop editing and A/B testing capabilities. It’s ideal for conversion-focused campaigns. Pricing starts at $99 per month.

26. Hotjar

Hotjar provides heatmaps, session recordings, and user feedback tools to optimize website UX and conversions. Pricing starts at $39 per month, with a free basic plan for small sites.

27. Typeform

Typeform is a user-friendly form and survey builder with interactive, conversational designs. It’s great for lead generation and customer research. Pricing starts at $25 per month.

28. Grammarly

Grammarly is an AI-powered writing assistant that checks grammar, clarity, and tone. It integrates with most writing platforms. Pricing starts at $12 per month, with a free plan for basic checks.

29. Loom

Loom is a video messaging tool for quick screen recordings and team updates. It’s widely used for client communication and training. Pricing starts at $12.50 per user, per month, with a free plan for limited videos.

30. Bitly

Bitly is a link management platform for shortening, branding, and tracking URLs. It’s essential for campaign analytics and social sharing. Pricing starts at $8 per month, with a free plan for basic use.

31. Moz Pro

Moz Pro is a trusted SEO suite that offers keyword research, site audits, backlink analysis, and rank tracking. Its intuitive interface and actionable insights help marketers improve search engine visibility. The platform is widely used for competitor research and on-page optimization. Pricing starts at $99 per month, with a 30-day free trial.

32. Screaming Frog SEO Spider

Screaming Frog is a desktop website crawler that audits technical SEO issues, broken links, and duplicate content. It’s essential for in-depth site health checks and migration projects. The free version crawls up to 500 URLs, while the paid version costs £199 per year, unlocking unlimited crawling and advanced features.

33. BuzzSumo

BuzzSumo helps marketers discover trending content, analyze competitors, and find influencers in any niche. Its content analysis tools reveal what’s working on social media, making it easier to craft viral campaigns. Pricing starts at $119 per month, with a free version for basic research.

34. Sendinblue

Sendinblue is an all-in-one email marketing and automation platform with SMS and chat features. It’s ideal for small to mid-sized businesses looking to streamline campaigns and nurture leads. Pricing starts at $25 per month, with a free plan for up to 300 emails per day.

35. Google Tag Manager

Google Tag Manager is a free tool for managing website tags and tracking codes without editing site code directly. It simplifies adding analytics, conversion pixels, and remarketing scripts. Marketers save time and reduce developer dependency with this essential tool.

36. Mailerlite

Mailerlite is a user-friendly email marketing platform with drag-and-drop editors, automation, and landing pages. It’s perfect for small businesses and bloggers seeking affordable, powerful email tools. Pricing starts at $10 per month, with a free plan for up to 1,000 subscribers.

37. Notion

Notion is an all-in-one workspace for notes, wikis, project management, and content calendars. Marketers use it to organize campaigns, collaborate, and track progress in real time. The free plan is generous, while paid plans start at $8 per user, per month.

38. Google Data Studio

Google Data Studio is a free dashboard and reporting tool that connects to Google Analytics, Ads, and other data sources. It allows marketers to build custom, interactive reports and share insights with clients or teams. No coding is required for beautiful, real-time dashboards.

39. Toggl Track

Toggl Track is a time-tracking tool that helps marketers monitor productivity and billable hours across projects. Its simple interface and detailed reports make it easy to optimize workflows. Pricing starts at $10 per user, per month, with a free plan for basic tracking.

40. Monday.com

Monday.com is a visual project management platform for planning, tracking, and collaborating on marketing campaigns. Its flexible boards and automation features streamline team workflows. Pricing starts at $9 per user, per month, with a free trial available.

41. Google Optimize

Google Optimize is a free A/B testing and personalization tool that integrates with Google Analytics. Marketers use it to experiment with website changes and improve conversion rates. It’s ideal for data-driven CRO without extra costs.

42. Crazy Egg

Crazy Egg offers heatmaps, scroll maps, and A/B testing tools to visualize user behavior on websites. Marketers use its insights to improve UX and increase conversions. Pricing starts at $29 per month, with a 30-day free trial.

43. Hunter.io

Hunter.io finds and verifies professional email addresses for outreach and link-building campaigns. Its Chrome extension makes prospecting fast and accurate. Pricing starts at $49 per month, with a free plan for limited searches.

44. Salesforce Marketing Cloud

Salesforce Marketing Cloud is an enterprise-grade platform for email, SMS, social, and advertising automation. It offers advanced segmentation, personalization, and analytics. Pricing starts at $1,250 per month, making it suitable for large businesses and agencies.

45. Drip

Drip is an eCommerce-focused email marketing and automation tool with powerful segmentation and personalization. It’s designed to help online stores build relationships and drive sales. Pricing starts at $39 per month, with a 14-day free trial.

46. Pardot (Salesforce)

Pardot is a B2B marketing automation solution from Salesforce, offering lead nurturing, scoring, and ROI reporting. It’s popular among enterprise marketers for aligning sales and marketing. Pricing starts at $1,250 per month.

47. Leadpages

Leadpages is a landing page builder with conversion-focused templates and easy integrations. Marketers use it to capture leads and run A/B tests without coding. Pricing starts at $49 per month, with a 14-day free trial.

48. OptinMonster

OptinMonster helps marketers grow email lists and boost conversions with popups, slide-ins, and exit-intent forms. Its targeting and A/B testing features are robust. Pricing starts at $19 per month, with a 14-day money-back guarantee.

49. Intercom

Intercom is a customer messaging platform for live chat, bots, and onboarding flows. Marketers use it to nurture leads and provide instant support. Pricing starts at $39 per month, with plans scaling for larger teams.

50. Drift

Drift is a conversational marketing platform that uses chatbots and live chat to qualify leads and book meetings. Its AI-powered tools help marketers engage website visitors in real time. Pricing starts at $2,500 per month, targeting enterprise users.

51. Calendly

Calendly automates meeting scheduling and integrates with popular calendars and CRM tools. Marketers use it to book calls, demos, and interviews without back-and-forth emails. Pricing starts at $12 per user, per month, with a free plan available.

52. Google Ads

Google Ads is the leading PPC platform for search, display, and video advertising. Marketers can reach targeted audiences and track ROI with granular analytics. There’s no monthly fee, but ad spend is pay-as-you-go.

53. Meta Ads Manager

Meta Ads Manager (formerly Facebook Ads Manager) is the central hub for creating and managing ads on Facebook, Instagram, and Messenger. Marketers use its targeting and analytics to optimize campaigns. The platform is free to use, with costs based on ad spend.

54. AdEspresso

AdEspresso simplifies Facebook and Instagram ad management with easy split testing and analytics. Marketers can optimize campaigns faster and collaborate with teams. Pricing starts at $49 per month, with a 14-day free trial.

55. Google Trends

Google Trends is a free tool for tracking search interest and seasonal trends. Marketers use it for content planning and keyword research. It’s especially useful for identifying emerging topics.

56. AnswerThePublic

AnswerThePublic visualizes search questions and autocomplete data, helping marketers uncover content ideas and user intent. Its intuitive interface makes keyword research easy. Free searches are limited, with paid plans starting at $9 per month.

57. Survicate

Survicate is a survey and feedback tool for collecting insights from website visitors and customers. Marketers use it to improve products and campaigns based on real data. Pricing starts at $53 per month, with a free plan for basic surveys.

58. Trustpilot

Trustpilot is a leading review management platform that helps businesses collect and showcase customer reviews. Marketers use it to build trust and improve online reputation. Pricing starts at $250 per month, with a free plan for basic features.

59. Capterra

Capterra is a free software discovery and review platform. Marketers use it to research and compare tools, and SaaS companies can list their products for exposure to buyers.

60. Wistia

Wistia is a video hosting platform with advanced analytics, lead capture, and branding tools. Marketers use it for webinars, product demos, and video marketing. Pricing starts at $24 per month, with a free plan for limited videos.

61. Vimeo

Vimeo offers high-quality video hosting with privacy controls, analytics, and live streaming. Marketers use it for branded content, portfolios, and webinars. Pricing starts at $20 per month, with a free basic plan.

62. Vidyard

Vidyard is a video platform for personalized sales and marketing videos, with detailed viewer analytics. It integrates with email and CRM tools for better lead tracking. Pricing starts at $19 per month, with a free plan for basic video hosting.

63. Descript

Descript is an all-in-one audio and video editing tool with transcription and AI-powered features. Marketers use it for podcasts, webinars, and video content. Pricing starts at $12 per month, with a free plan for basic editing.

64. Otter.ai

Otter.ai provides real-time transcription and meeting notes for audio and video calls. Marketers use it to capture interviews, webinars, and brainstorming sessions. Pricing starts at $10 per month, with a free plan for limited usage.

65. Google Meet

Google Meet is a free video conferencing platform integrated with Google Workspace. Marketers use it for team meetings, webinars, and client calls. Paid plans unlock advanced features like recording and larger participant limits.

66. Zoom

Zoom is a leading video conferencing tool for webinars, meetings, and virtual events. Marketers rely on its reliability and breakout room features for collaboration. Pricing starts at $14.99 per month, with a free plan for 40-minute meetings.

67. Slack

Slack is a team communication platform with channels, direct messaging, and integrations for marketing workflows. Marketers use it for real-time collaboration and project management. Pricing starts at $7.25 per user, per month, with a free plan.

68. Microsoft Teams

Microsoft Teams combines chat, video meetings, and file sharing for seamless team collaboration. Marketers use it to coordinate campaigns and manage projects. Pricing starts at $4 per user, per month, with a free plan for basic features.

69. Dropbox

Dropbox is a cloud storage and file sharing platform for teams and agencies. Marketers use it to organize assets, collaborate, and share large files securely. Pricing starts at $11.99 per month, with a free plan for limited storage.

70. Google Drive

Google Drive offers free cloud storage and file sharing, with paid plans for additional space. Marketers use it to store documents, images, and collaborate in real time. It integrates seamlessly with Google Workspace apps.

71. WeTransfer

WeTransfer is a simple file transfer service for sending large files up to 2GB for free. Marketers use it to deliver assets to clients and collaborators. Paid plans start at $10 per month for larger files and storage.

72. LastPass

LastPass is a password manager that keeps marketing accounts secure and accessible across devices. Teams can share credentials safely and manage permissions. Pricing starts at $4 per user, per month, with a free plan for individuals.

73. 1Password

1Password is another popular password manager for individuals and teams, offering secure vaults and easy sharing. Marketers use it to protect sensitive logins for tools and platforms. Pricing starts at $2.99 per month, with business plans available.

74. Calendars by Readdle

Calendars by Readdle is a smart calendar app for managing meetings, deadlines, and campaign launches. It syncs with Google, Outlook, and Apple calendars. Pricing starts at $19.99 per year, with a free version for basic use.

75. TidyCal

TidyCal is an affordable meeting scheduler that integrates with Google and Microsoft calendars. Marketers use it to book calls and demos without hassle. Lifetime plans are available for a one-time $29 payment.

76. Lucidchart

Lucidchart is a diagramming and flowchart tool for mapping marketing funnels, processes, and org charts. Marketers use it to visualize strategies and collaborate with teams. Pricing starts at $7.95 per user, per month, with a free plan.

77. Miro

Miro is a collaborative online whiteboard for brainstorming, mind mapping, and campaign planning. Teams use it for remote workshops and creative sessions. Pricing starts at $8 per user, per month, with a free plan for small teams.

78. Figma

Figma is a cloud-based design tool for creating graphics, prototypes, and UI/UX assets collaboratively. Marketers use it to work with designers and iterate quickly. Pricing starts at $12 per editor, per month, with a free starter plan.

79. Crello (VistaCreate)

Crello, now VistaCreate, is a graphic design platform similar to Canva, offering templates for social media, ads, and presentations. Pricing starts at $13 per month, with a free plan for basic features.

80. Placeit

Placeit is a mockup and design tool for creating branded images, videos, and product demos. Marketers use it to showcase products in realistic settings. Pricing starts at $14.95 per month, with a free trial available.

81. Remove.bg

Remove.bg is an AI-powered tool that quickly removes backgrounds from images, perfect for creating clean visuals for ads and social posts. Pricing starts at $9 per month, with a free plan for low-res images.

82. Brandfolder

Brandfolder is a digital asset management platform for organizing, sharing, and analyzing brand assets. Marketers use it to ensure brand consistency across campaigns. Pricing is custom, starting at around $1,000 per year.

83. Bitwarden

Bitwarden is a secure, open-source password manager for individuals and teams. It offers unlimited storage and sharing options. Pricing starts at $10 per user, per year, with a free plan for basic use.

84. SurveyMonkey

SurveyMonkey is a leading survey and feedback platform for collecting customer insights and measuring satisfaction. Marketers use it for research and campaign optimization. Pricing starts at $25 per month, with a free basic plan.

85. Qualtrics

Qualtrics is an enterprise-grade experience management platform for surveys, research, and customer feedback. Marketers use it for advanced segmentation and analytics. Pricing is custom, starting at around $1,500 per year.

86. Typefully

Typefully is a Twitter/X thread writing and scheduling tool, letting marketers plan, preview, and publish engaging threads. It’s ideal for social media managers. Pricing starts at $8 per month, with a free plan for basic use.

87. Buffer Analyze

Buffer Analyze is an add-on for Buffer that provides in-depth social media analytics and reporting. Marketers use it to track performance and optimize content. Pricing starts at $35 per month.

88. Mention

Mention is a real-time media monitoring tool for tracking brand mentions, competitors, and industry trends across the web and social. Marketers use it for reputation management and PR. Pricing starts at $41 per month, with a free trial.

89. Brand24

Brand24 is a social listening and analytics tool that monitors online conversations about your brand. Marketers use it to identify influencers and manage reputation. Pricing starts at $79 per month, with a 14-day free trial.

90. Sprinklr

Sprinklr is an enterprise social media management and customer experience platform. It offers publishing, analytics, and listening tools for large brands. Pricing is custom, starting at around $299 per month.

91. SocialBee

SocialBee is a social media scheduling and content recycling tool for marketers and agencies. It supports multiple platforms and category-based scheduling. Pricing starts at $29 per month, with a 14-day free trial.

92. Planoly

Planoly is an Instagram and Pinterest planning tool that offers visual scheduling, analytics, and link-in-bio features. Marketers use it to streamline content workflows. Pricing starts at $13 per month, with a free plan for basic use.

93. Later

Later is a visual social media scheduler for Instagram, Facebook, Twitter, and Pinterest. Marketers use it to plan posts, analyze performance, and manage campaigns. Pricing starts at $25 per month, with a free plan for individuals.

94. Tailwind

Tailwind is a marketing tool for Pinterest and Instagram, offering scheduling, analytics, and smart recommendations. Marketers use it to grow reach and engagement. Pricing starts at $19.99 per month, with a free trial.

95. ShortStack

ShortStack is a platform for creating interactive contests, giveaways, and landing pages. Marketers use it to boost engagement and capture leads. Pricing starts at $99 per month, with a free trial.

96. Rafflecopter

Rafflecopter is an easy-to-use giveaway and contest platform for growing email lists and social followers. Marketers can set up campaigns in minutes. Pricing starts at $13 per month, with a free plan for basic features.

97. Gleam

Gleam offers tools for running competitions, collecting emails, and rewarding engagement on social media. Marketers use it for viral growth campaigns. Pricing starts at $10 per month, with a free plan for basic competitions.

98. Unmetric

Unmetric is a social media analytics and benchmarking tool for brands and agencies. It helps marketers analyze competitors and improve content strategies. Pricing is custom, starting at around $1,000 per month.

99. SimilarWeb

SimilarWeb provides website analytics, traffic insights, and competitor benchmarking. Marketers use it to identify trends and opportunities. Pricing starts at $125 per month, with a free plan for limited data.

100. Zapier Chrome Extension

The Zapier Chrome Extension lets marketers trigger automations from their browser, connecting apps and streamlining repetitive tasks. It’s included with Zapier plans, which start at $19.99 per month, with a free plan for basic automations.

Final Thought

Choosing the right digital marketing tools in 2025 is about more than just following trends, it’s about building a stack that fits your workflow, budget, and goals. With so many platforms available for SEO, automation, analytics, and content creation, the best results come from combining the essentials with tools tailored to your unique needs. Regularly review your toolkit, stay updated on new features, and don’t hesitate to test alternatives your efficiency and ROI depend on it.

Frequently Asked Questions

1. Do I need to use all 100 tools for effective digital marketing?

No, most marketers use a curated mix of tools that fit their business size, goals, and budget. Start with the essentials like analytics, email, and social scheduling—and add specialized tools as your needs grow.

2. Are there free alternatives to most paid marketing tools?

Yes, many paid tools offer free versions or there are open-source alternatives for most categories. However, free plans may have limitations on features, integrations, or support.

3. How often should I review or update my marketing tool stack?

Review your tools at least twice a year to ensure you’re not overpaying for unused features and to take advantage of new, more efficient solutions that may have launched.

4. What’s the best way to learn a new digital marketing tool quickly?

Most tools offer tutorials, help centers, and community forums. Take advantage of free trials, watch demo videos, and join user groups to accelerate your learning curve.

5. Can I integrate most of these tools with each other?

Many leading tools offer direct integrations or work with automation platforms like Zapier and Make, allowing you to connect data and automate workflows across your marketing stack.

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