While building Fueler for the last 3 years, I have received multiple questions countless times regarding the different marketing roles and what salary they can expect. Be it for entry-level or while changing to a new job, the number or salary range is a helpful aspect for anyone

In India, the marketing landscape is diverse, consisting of various roles that cater to different aspects of marketing strategies and execution. While the salary range varies from company to company, Industry type, and company stage we have collected data to help you navigate this confusion. We have taken help from AmbitionBox, Indeed, Shiksha, GlassDoor, Quora, and a lot more.

Here are the different roles with their range (entry to experienced level)

• Marketing Manager: ₹4,20,000- ₹12,50,000 per year
• Brand Manager: ₹5,00,000 - ₹10,50,000 per year
• Digital Marketing Manager: ₹4,45,00 - ₹12,50,000 per year
• Advertising Manager: ₹4,50,000 - ₹9,00,00 per year
• Content Marketing Specialist: ₹3,50,000 - ₹9,00,000 per year
• SEO Specialist: ₹4,50,00 - ₹9,200,000 per year
• Social Media Manager: ₹5,00,000 - ₹8,00,000 per year
• Marketing Analyst: ₹5,00,00 - ₹9,50,000 per year
• Product Marketing Manager: ₹8,00,000 - ₹12,00,000 per year

Marketing Role Descriptions

1. Marketing Manager: Responsible for developing marketing strategies to promote products and services. They oversee campaigns and ensure alignment with business objectives.

2. Brand Manager: Focuses on maintaining and enhancing the brand's image and positioning in the market. They work closely with various departments to ensure brand consistency.

3. Digital Marketing Manager: Manages online marketing strategies including SEO, PPC, content marketing, and social media. Their goal is to increase online presence and drive sales.

4. Advertising Manager: Directs advertising campaigns and manages the advertising team. They are responsible for ensuring that the campaigns align with the brand's objectives.

5. Content Marketing Specialist: Develops content strategies and creates engaging material to attract target audiences. This role often involves managing blogs and social media content.

6. SEO Specialist: Focuses on optimizing website content to improve search engine rankings. They analyze data to understand trends and make recommendations for improvements.

7. Social Media Manager: Manages a company's social media presence by creating content and engaging with followers. They analyze metrics to measure success.

8. Marketing Analyst: Collects and analyzes data to inform marketing strategies. This role requires strong analytical skills to interpret market trends.

9. Product Marketing Manager: Works on launching new products and ensuring they meet market needs. They collaborate with sales teams to develop effective go-to-market strategies.

Salary Insights

Salaries in marketing can vary significantly based on factors such as experience level, industry sector, and geographical location within India. Generally:

• Entry-level positions offer salaries ranging from ₹3 lakhs to ₹5 lakhs per annum.
• Mid-level professionals can expect salaries between ₹6 lakhs to ₹12 lakhs.
• Senior roles may command salaries upwards of ₹15 lakhs per annum depending on the company size and complexity of the role and expected outcomes

Always remember salary depends mainly on four major factors

A. Company Stage: Bootstrapped, or Funded, Early stage, Preseed or Series A, B, C, D or later stage

B. Company Team Size: 1-20, 20-50, 50-100, 100-500, 500-5000 and more

C. Industry: Fintech, E-commerce, Education, D2C, Consumer Internet, Healthcare, Food etc

D. Location: City, Onside, Hybrid or Remote

What are the Marketing salaries in India?

Marketing salaries in India vary by role and location: 

• Marketing Manager
• The average salary is ₹8,00,000 per year, with a base pay range of ₹4L–₹12L/yr. Additional cash compensation is around ₹1,00,000, with a range of ₹40,000–₹2,00,000. 

• Brand Manager
• The average salary is ₹14,50,500 per year, with a base pay range of ₹8L–₹20L/yr. Additional cash compensation is around ₹1,50,000, with a range of ₹65,000–₹2,00,000. 

• Digital Marketing Manager
• The average salary is ₹8,00,000 per year, with an estimated additional pay of ₹1,00,000 per year. 

• Digital Marketer
• Salaries vary by location, with Pune, Maharashtra at ₹38,078 per month, Gurgaon, Haryana at ₹36,882 per month, Bengaluru, Karnataka at ₹29,946 per month, Mumbai, Maharashtra at ₹26,961 per month, and Delhi, Delhi at ₹25,751 per month. 

• Marketing Lead
• A Director of Marketing makes ₹22L–₹60L/yr, and a Senior Director of Marketing makes ₹45L–₹50L/yr. 

• Digital Marketing
• Interns make INR 10,000 to INR 15,000 per month, those with 0–1 years of experience make INR 1.5 LPA to INR 4 LPA, those with 1–3 years of experience make INR 2 LPA to INR 6 LPA, and those with 2–4 years of experience make INR 3 LPA to INR 7 LPA

In conclusion, a career in marketing in India is a lucrative opportunity across various specializations as we can expect there are going to be multiple businesses coming out of India catering to Indian consumers and outside India. In my opinion, if you are planning to start you career in marketing, start by creating personal projects aka proof of work. Having proof of work will help you get opportunities much easier compared to applying with resumes or CVs.

Build your marketing portfolio with projects that you can showcase to the employers, contribute to marketing open source projects on Fueler and build your portfolio.

About Fueler:

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

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