50 Logo Design Portfolios You Need to See Before Rebranding in 2026

Rebranding is not just about changing a symbol; it is about realigning your entire visual presence with the future of your company. In 2026, we are seeing a massive shift toward dynamic identities that live and breathe across digital and physical spaces. A logo is no longer a static image sitting on a letterhead; it is an interactive asset that speaks to your audience through motion and adaptability. If you are preparing to refresh your brand, looking at how the world’s best designers solve identity problems is the best way to start. This list covers fifty of the most impactful logo and branding portfolios currently active on the web, ranging from global powerhouses to independent masters who are defining the next era of visual communication.

I’m Riten, founder of Fueler, a skills-first portfolio platform that connects talented individuals with companies through assignments, portfolios, and projects, not just resumes/CVs. Think Dribbble/Behance for work samples + AngelList for hiring infrastructure.

1. Pentagram

Pentagram remains the largest independent design consultancy in the world and is owned by the partners who actually do the work. Their logo portfolio is a masterclass in versatility, ranging from the reimagined identity for the Gates Foundation to the iconic wordmark for Wonka. They do not have a single style; instead, they focus on the unique story of each client to create marks that feel like they have always existed. Their work is characterized by deep research and a commitment to timeless typography that works across every possible medium.

Why it matters for your 2026 rebrand

Looking at Pentagram teaches you how to maintain brand authority while embracing modern digital needs. Their recent projects show that a great logo must be simple enough to be an app icon yet strong enough to lead a global movement.

2. &Walsh

Led by Jessica Walsh, this agency is famous for its bold, colorful, and often surreal approach to branding and identity. Their portfolio features an ampersand as a core part of their own identity, showing how a single character can be reinvented in fifty different ways to show personality. They specialize in creating entire "brand worlds" where the logo is just the beginning of a larger, immersive visual experience. Their work for clients like Isadora and Story demonstrates a fearless use of custom typography and high-end art direction.

Why it matters for your 2026 rebrand

&Walsh proves that your brand does not have to be quiet to be professional. If you want to stand out in a crowded market, their portfolio offers inspiration on how to use maximalism and emotion to connect with a younger, digital-native audience.

3. Collins

Collins is a strategy and design firm that believes in building brands that can survive the future by being "unforgettable." Their portfolio is filled with work that feels like a conversation between the past and the future, such as their rebranding of Spotify and the San Francisco Symphony. They focus heavily on how a logo moves and responds to user interaction, which is essential for any modern digital brand. Their designs often feature high contrast, bold colors, and a sense of rhythm that makes the identity feel alive.

Why it matters for your 2026 rebrand

This portfolio is essential if you are looking to build a brand that feels dynamic rather than static. Collins excels at creating visual systems that are flexible enough to evolve as your company grows into new markets.

4. Wolff Olins

Wolff Olins is the agency behind some of the most famous corporate identities in history, including the London 2012 Olympics and the recent Instacart refresh. Their portfolio focuses on "radical simplicity" and the idea that a brand should represent a clear, singular purpose. They often use bright, optimistic color palettes and clean, sans-serif typography to make massive corporations feel approachable and human. Their work is deeply rooted in strategy, ensuring that every logo choice is backed by a business goal.

Why it matters for your 2026 rebrand

If you are a large organization, Wolff Olins shows you how to simplify your message without losing your impact. Their work is a lesson in how to use a logo to signal a major change in company direction.

5. Koto

Koto is a team of optimists who work at the intersection of brand and digital product, making them a favorite for tech startups. Their portfolio features clean, friendly, and highly scalable logos for companies like Airbnb, Discord, and Back Market. They have a unique talent for creating marks that feel warm and human in a cold digital world. Their design systems are built for speed and adaptability, ensuring that the brand looks just as good on a smartwatch as it does on a massive billboard.

Why it matters for your 2026 rebrand

Koto is the gold standard for digital-first branding. Their portfolio will help you understand how to create a logo that builds trust quickly while remaining visually interesting across various digital platforms.

6. DesignStudio

DesignStudio is known for its high-impact rebrands that often spark massive cultural conversations, such as their work for Airbnb and the Premier League. Their portfolio is characterized by a "living brand" philosophy where the logo is part of a wider visual language that everyone can use. They focus on creating identities that are inclusive and accessible, often using bold symbols that transcend language barriers. Their work is always brave, often pushing clients to move away from safe, boring designs toward something truly memorable.

Why it matters for your 2026 rebrand

This agency shows you how to take a big risk that pays off by creating a community around your brand. Their portfolios are a great resource if you want your rebrand to be a major cultural event.

7. Chermayeff & Geismar & Haviv

This firm is responsible for some of the most enduring logos in American history, including NBC, National Geographic, and Chase Bank. Their portfolio is a testament to the power of the abstract symbol and the idea that a logo should be "simple, appropriate, and distinctive." They avoid trends entirely, focusing instead on geometric shapes and perfect proportions that will look good for fifty years. Their recent work for Warner Bros. Discovery and the US Open shows that they are still the masters of the iconic mark.

Why it matters for your 2026 rebrand

If your goal is longevity, there is no better place to look. Their work reminds us that the best logos are the ones that do not need to be updated every three years because they are built on solid design principles.

8. Siegel+Gale

Siegel+Gale is the agency that pioneered the concept of "simplicity" as a business strategy. Their logo portfolio features work for massive global entities like the U.S. Army and CVS Health, where clarity is the most important factor. They focus on removing complexity and jargon from brand experiences, which results in clean, authoritative logos that communicate instantly. Their work is often very structured, using grids and precise typography to convey a sense of reliability and professionalism.

Why it matters for your 2026 rebrand

Complexity is the enemy of modern branding, and Siegel+Gale shows you how to fight it. Their portfolio is a great guide for B2B companies that need to appear trustworthy and easy to work with.

9. Moving Brands

Moving Brands was one of the first agencies to design for a "moving world," focusing on how logos behave in motion. Their portfolio is highly technical and futuristic, often featuring identities for telecommunications and technology companies. They use a proprietary process to ensure that a brand identity works across every possible touchpoint, from sound to haptic feedback. Their work often feels very sleek and high-tech, with a focus on fluidity and seamless transitions.

Why it matters for your 2026 rebrand

As we move further into a world of AR and VR, your logo needs to exist in 3D space. Moving Brands provides the roadmap for how to create a visual identity that is truly future proof.

10. Mucho

Mucho is a global boutique agency that specializes in creating "intelligent" design solutions. Their portfolio is filled with clever, concept-driven logos that often contain hidden meanings or smart visual puns. They work across a wide variety of industries, from boutique hotels to large tech firms, always bringing a sense of craft and elegance to the table. Their work for clients like Dell and the University of California demonstrates a high level of typographic skill and a sophisticated use of color.

Why it matters for your 2026 rebrand

Mucho shows you how to add a layer of intelligence to your branding. Their portfolio is perfect for founders who want a logo that feels thoughtful and rewards the viewer for looking closer.

11. Hey Studio

Based in Barcelona, Hey Studio is famous for its vibrant use of color and geometric shapes. Their portfolio is a celebration of joy and creativity, showing how a logo can be both simple and expressive at the same time. They often work with clients in the arts, fashion, and retail sectors, creating identities that feel fresh and contemporary. Their work is very distinctive, often using bold outlines and flat colors that make their designs pop off the screen or the page.

Why it matters for your 2026 rebrand

Hey Studio is a great source of inspiration if you want to inject some personality and energy into your brand. Their work demonstrates how to use color theory to evoke specific emotions in your audience.

12. Studio Dumbar

Studio Dumbar is a Dutch agency that specializes in visual identity and motion design. Their portfolio is truly unique, often featuring experimental typography and kinetic logos that seem to vibrate with energy. They are the creators of the DEMO festival, a celebration of motion design in public spaces. Their work for the Dutch National Police and various cultural institutions shows a deep understanding of how to balance authority with cutting-edge visual experimentation.

Why it matters for your 2026 rebrand

In 2026, motion is no longer an afterthought; it is the core of the brand. Studio Dumbar shows you how to lead with motion to create a brand that feels alive and constantly evolving.

13. Spin

Spin is an independent studio that focuses on the intersection of graphic design, art, and technology. Their portfolio is highly conceptual and often pushes the boundaries of what a logo can be. They use a lot of custom-built tools and generative processes to create visual identities that are unique and ever-changing. Their work is often minimalist and monochrome, focusing on the raw power of shape and form to communicate a brand’s essence.

Why it matters for your 2026 rebrand

If you want to be seen as a pioneer or an innovator, Spin’s portfolio offers a glimpse into the more experimental side of branding. Their work is a lesson in how to stand out by being different rather than just being better.

14. North

North is a British agency known for its disciplined and highly professional approach to corporate identity. Their portfolio features work for the Tate, Southbank Centre, and the Co-op, where they have revitalized heritage brands for the modern age. They focus on creating "visual systems" rather than just logos, ensuring that the entire brand experience is cohesive and consistent. Their work is often very clean, using high-quality typography and a limited color palette to create a sense of timeless elegance.

Why it matters for your 2026 rebrand

North shows you how to respect the history of a brand while making it relevant for today’s world. Their portfolio is essential viewing for any established company considering a refresh.

15. SocioDesign

SocioDesign is a strategy-led design agency that creates high-end visual identities for global brands. Their portfolio is the epitome of "premium," featuring sleek, minimalist logos and sophisticated packaging. They focus on the details of production and materiality, ensuring that the brand feels as good as it looks. Their work often uses subtle textures, muted colors, and refined typography to communicate a sense of luxury and exclusivity.

Why it matters for your 2026 rebrand

If you are moving your brand upmarket, SocioDesign provides the perfect blueprint. Their portfolio shows how to use restraint and quality to attract a high-value audience.

16. Manual

Manual is a San Francisco-based studio that creates identities for companies at the intersection of technology and lifestyle. Their portfolio is characterized by a "hands-on" approach to design, often featuring custom photography and tactile elements. They have a talent for making tech companies feel grounded and approachable, using warm colors and friendly illustrations. Their work for clients like Nike and Google shows a high level of versatility and a commitment to storytelling.

Why it matters for your 2026 rebrand

Manual demonstrates how to build a brand that people actually care about. Their portfolio shows how to combine digital precision with human warmth to create a brand that feels authentic.

17. Character

Character is a branding agency that works with "modern lifestyle brands" to help them find their voice in a crowded market. Their portfolio features bold, trendy logos for companies like Oculus, Netflix, and Allbirds. They focus on the cultural context of a brand, ensuring that the visual identity resonates with the current zeitgeist. Their work is often very high energy, using bright colors and dynamic layouts to capture the attention of a fast-moving audience.

Why it matters for your 2026 rebrand

If you are launching a consumer product or a lifestyle brand, Character is the agency to watch. Their portfolio will help you understand how to create a brand that feels "cool" and relevant.

18. Foreign Policy

Foreign Policy is a Singapore-based studio that creates highly curated and concept-driven identities. Their portfolio is a mix of global influences, resulting in work that is both exotic and familiar. They often work on hospitality and retail projects, where the goal is to create a complete sensory experience. Their logos are often part of a wider illustrative world, using patterns and storytelling to bring the brand to life in a very unique way.

Why it matters for your 2026 rebrand

Foreign Policy shows you how to use your brand to tell a story. Their portfolio is great for companies that want to create a deep, emotional connection with their customers through visual narrative.

19. Bond

Bond is a multidisciplinary design agency with offices in Helsinki, Dubai, and London. Their portfolio is incredibly diverse, ranging from tech startups to luxury retail, and is unified by a clean, Nordic aesthetic. They focus on creating identities that are functional and beautiful, with a heavy emphasis on custom typography. Their work is often very structured and grid-based, providing a sense of order and clarity that is very appealing to modern consumers.

Why it matters for your 2026 rebrand

Bond provides a great example of how to scale a brand globally while maintaining a consistent visual voice. Their portfolio is a lesson in how to combine functional design with aesthetic beauty.

20. Universal Favourite

Universal Favourite is an Australian studio that creates playful and engaging identities for a wide variety of clients. Their portfolio is filled with color, motion, and a sense of humor that is often missing from corporate branding. They focus on creating "unboring" brands that make people smile, using clever copy and unexpected visual elements. Their work is very digital-centric, ensuring that the brand experience is seamless across social media and web platforms.

Why it matters for your 2026 rebrand

If you want your brand to be more approachable and fun, Universal Favourite is a fantastic source of inspiration. Their portfolio shows that professionalism does not have to mean being serious all the time.

21. RoAndCo

RoAndCo is a New York-based studio that specializes in fashion, beauty, and lifestyle branding. Their portfolio is incredibly chic and sophisticated, often featuring high-end art direction and minimalist logos. They focus on the "aura" of a brand, creating a sense of desire and aspirational quality through visual storytelling. Their work is often very elegant, using delicate typography and a refined color palette to communicate a sense of timeless style.

Why it matters for your 2026 rebrand

RoAndCo is the ultimate reference for anyone building a brand in the luxury or beauty space. Their portfolio shows how to create a visual identity that feels both modern and classically beautiful.

22. Gretel

Gretel is a branding and strategy firm that is famous for its work in the entertainment and media sectors. Their portfolio features massive rebrands for clients like Netflix, Viceland, and the New York Times. They focus on "brand behavior," looking at how a logo moves, sounds, and interacts with content. Their work is often very bold and graphic, using a limited set of visual rules to create a powerful and recognizable brand identity.

Why it matters for your 2026 rebrand

If your brand lives primarily on screens, Gretel is the agency to study. Their portfolio shows how to create a "system" that allows your logo to work perfectly alongside ever-changing content.

23. Red Antler

Red Antler is the agency of choice for high-growth startups, having built the brands for Casper, Allbirds, and Hinge. Their portfolio is a lesson in how to build a brand from the ground up to disrupt an entire industry. They focus on creating a deep emotional connection with the consumer, often using a combination of friendly typography and relatable imagery. Their work is always very polished and professional, giving startups the credibility they need to compete with established players.

Why it matters for your 2026 rebrand

If you are a founder looking to launch a new product, Red Antler shows you how to build a brand that people will actually love. Their portfolio is a masterclass in modern consumer branding.

24. Order

Order is a design office that focuses on standards-based design and visual identity systems. Their portfolio is very clean and disciplined, often using archival research to inform their modern designs. They are the creators of the Standards Manual, a project that archives the design guidelines of famous historical brands. Their work is characterized by a deep respect for the history of graphic design and a commitment to clarity and functionality.

Why it matters for your 2026 rebrand

Order reminds us that a good brand is built on a solid foundation of rules and standards. Their portfolio is a great resource if you want to create a brand identity that is easy for your team to implement and maintain.

25. Athletics

Athletics is a New York-based design studio that creates high-impact identities for a wide variety of clients, from non-profits to global tech firms. Their portfolio is very modern and often features a heavy emphasis on digital interaction and data visualization. They focus on creating brands that are "flexible and resilient," ensuring that they can adapt to the fast-paced changes of the modern world. Their work is often very graphic and bold, using strong typography and vibrant colors.

Why it matters for your 2026 rebrand

Athletics shows you how to create a brand that feels both smart and energetic. Their portfolio is perfect for companies that want to appear at the cutting edge of their industry.

26. Made Thought

Made Thought is a London and New York-based studio that specializes in "visionary" brands that shape the future. Their portfolio features work for Herman Miller, MoMA, and Adidas, where they have used design to drive cultural change. They focus on "brand shaping," looking at every detail of the brand experience from the logo to the physical environment. Their work is often very aspirational and high-concept, using extraordinary creativity to solve complex business problems.

Why it matters for your 2026 rebrand

Made Thought shows you how to move beyond a logo and create a brand that actually stands for something. Their portfolio is a great source of inspiration for companies that want to lead rather than follow.

27. Made by James (James Martin)

James Martin, known as Made by James, is an independent logo designer who has built a massive following by sharing his process. His portfolio is filled with hundreds of clever, hand-drawn logos that focus on a singular, powerful idea. He is a master of the "visual pun" and the hidden detail, making his work highly memorable and engaging. His work is very approachable and authentic, reflecting his personal philosophy of honesty and craft in design.

Why it matters for your 2026 rebrand

Made by James proves that you don't need a huge agency to create a world-class logo. His portfolio is a great place to see how to build a brand around a simple, clever idea that resonates with people on a human level.

28. Draplin Design Co. (Aaron Draplin)

Aaron Draplin is a legend in the design world, famous for his "thick lines" and no-nonsense approach to branding. His portfolio is a celebration of Americana and blue-collar design, featuring bold, simple logos that are built to last. He is the co-founder of Field Notes and has worked on everything from local pizza shops to the Obama administration. His work is characterized by a sense of grit, authenticity, and a refusal to follow fleeting design trends.

Why it matters for your 2026 rebrand

Draplin is the ultimate reference for building a brand that feels honest and hardworking. If you want a logo that won't feel dated in five years, his portfolio is the best place to start your research.

29. Tobias van Schneider

Tobias van Schneider is a multidisciplinary designer and creative director who has worked on massive products like Spotify and Memomi. His portfolio is very modern and digital-centric, often blending brand identity with product design. He focuses on the "soul" of a product, creating identities that feel deeply integrated into the user experience. His work is often very sleek and high-tech, with a focus on clean lines and perfect typography.

Why it matters for your 2026 rebrand

Tobias shows you how to align your brand identity with your digital product. His portfolio is a must-see for any tech founder who wants their brand and their software to feel like part of the same story.

30. Lotta Nieminen

Lotta Nieminen is an independent designer and art director who creates highly sophisticated identities for fashion and lifestyle brands. Their portfolio is characterized by a beautiful use of color and a playful, illustrative approach to branding. They have a talent for making a brand feel both high-end and approachable at the same time. Their work is very curated and detail-oriented, with a focus on creating a unique and memorable visual voice.

Why it matters for your 2026 rebrand

Lotta proves that a brand can be both elegant and fun. Their portfolio is a great source of inspiration if you want to use illustration and color to give your brand a unique personality.

31. Malika Favre

Malika Favre is a world-renowned illustrator whose work often crosses over into the world of branding and identity. Her portfolio is a masterclass in the use of negative space and bold, minimalist shapes. She has a unique talent for creating marks that are incredibly simple yet highly expressive. Her work is often very feminine and elegant, with a focus on capturing the essence of a subject with as few lines as possible.

Why it matters for your 2026 rebrand

Malika shows you how to use the power of "less" to create a high-impact brand. Her portfolio is a great reference if you want to explore how to use illustration to create a truly unique and artistic logo.

32. BUCK

BUCK is a global creative company that is famous for its animation and motion design work. Their portfolio features incredible branding projects where the logo is just the starting point for a vast, animated universe. They focus on "craft and technology," using the latest tools to create visual identities that are truly immersive. Their work is often very high-energy and colorful, making it perfect for the fast-paced world of social media and digital advertising.

Why it matters for your 2026 rebrand

As video content continues to dominate the internet, your brand needs to be built for motion. BUCK provides the ultimate blueprint for how to create a "motion-first" brand identity.

33. Instrument

Instrument is a digital product and brand consultancy that works with massive companies like Nike, Google, and Sonos. Their portfolio is focused on the "intersection of brand and experience," ensuring that every touchpoint is consistent and meaningful. They use a lot of data and research to inform their design choices, resulting in identities that are both beautiful and highly functional. Their work is often very clean and minimalist, with a focus on clarity and ease of use.

Why it matters for your 2026 rebrand

Instrument is a great reference for how to build a brand that works across a complex digital ecosystem. Their portfolio shows you how to use design to solve real-world problems for your users.

34. Basic/Dept

Basic/Dept is a global agency that focuses on the "digital-first" brand experience. Their portfolio is very high-tech and modern, often featuring cutting-edge web design and interactive branding. They focus on "crafting the future," using a combination of strategy and creativity to help brands grow in the digital age. Their work is often very bold and graphic, with a heavy emphasis on typography and motion.

Why it matters for your 2026 rebrand

If you want to be a digital leader, Basic/Dept is the agency to watch. Their portfolio shows you how to create a brand that feels native to the internet.

35. Resn

Resn is a creative digital agency that specializes in creating "unforgettable" digital experiences. Their portfolio is incredibly experimental and often features highly interactive and immersive branding. They focus on "magic and logic," using technology to create emotional connections between brands and people. Their work is often very surreal and dreamlike, making it stand out from the crowd of safe, corporate identities.

Why it matters for your 2026 rebrand

Resn shows you how to use creativity and technology to create a brand that people will remember. Their portfolio is perfect for companies that want to push the boundaries of what is possible in the digital world.

36. Work & Co

Work & Co is a technology and design firm that focuses on building "digital products that people love." Their portfolio features work for massive brands like Apple, IKEA, and Gatorade, where they have designed both the product and the identity. They focus on "simplicity and utility," ensuring that the brand is easy to understand and the product is easy to use. Their work is often very clean and structured, with a focus on perfect typography and intuitive layouts.

Why it matters for your 2026 rebrand

Work & Co is the gold standard for integrated brand and product design. Their portfolio shows you how to ensure that your brand identity actually improves the user experience.

37. Huge

Huge is a global agency that specializes in "experience design" and digital transformation. Their portfolio features work for some of the world's largest companies, helping them navigate the complex world of modern technology. They focus on "user-centric branding," ensuring that every design choice is based on the needs and behaviors of the consumer. Their work is often very bold and high-impact, with a focus on creating a consistent brand voice across all digital channels.

Why it matters for your 2026 rebrand

Huge shows you how to manage a massive global brand in the digital age. Their portfolio is a great resource if you are undergoing a major digital transformation.

38. Frog Design

Frog Design is a legendary innovation firm that has been shaping the future for over fifty years. Their portfolio is a mix of product design, strategy, and branding, with a focus on "human-centered innovation." They have worked on everything from the first Apple computers to modern healthcare systems. Their branding work is often very clean and functional, reflecting their deep understanding of the relationship between form and function.

Why it matters for your 2026 rebrand

Frog shows you how to use design to solve complex problems and drive innovation. Their portfolio is a great reference for companies that want to be seen as leaders in their field.

39. Ideo

Ideo is a global design company that is famous for pioneering the "design thinking" process. Their portfolio is focused on "human-centric branding," using empathy and experimentation to create identities that resonate with people. They often work on social impact projects and complex systemic challenges, using design to drive positive change. Their work is often very friendly and approachable, with a focus on storytelling and human connection.

Why it matters for your 2026 rebrand

Ideo shows you how to build a brand that is based on the real needs and desires of your audience. Their portfolio is a great resource for any company that wants to be more "human" in its approach.

40. Landor

Landor is one of the world's oldest and most respected branding agencies, with a portfolio that includes some of the most famous logos in history. They focus on "brand transformation," helping companies evolve to meet the challenges of a changing world. Their work is very strategic and research-driven, resulting in identities that are both authoritative and highly effective. They have a talent for making massive corporations feel modern and relevant.

Why it matters for your 2026 rebrand

Landor is the ultimate reference for corporate branding at scale. Their portfolio shows you how to use a rebrand to signal a major change in company strategy.

41. FutureBrand

FutureBrand is a global brand transformation company that focuses on creating "brands for the future." Their portfolio features work for countries, cities, and major global corporations, where the goal is to drive long-term growth. They focus on "connected branding," ensuring that every part of the brand experience is aligned and purposeful. Their work is often very sophisticated and high-concept, with a focus on creating a lasting legacy.

Why it matters for your 2026 rebrand

FutureBrand shows you how to build a brand that will stand the test of time. Their portfolio is perfect for companies that are thinking about the next ten to twenty years.

42. Interbrand

Interbrand is a global brand consultancy that is famous for its annual "Best Global Brands" report. Their portfolio features work for some of the most valuable brands in the world, focusing on "brand value" as a key metric of success. They use a lot of data and analysis to inform their design choices, resulting in identities that are both beautiful and highly strategic. Their work is often very polished and professional, with a focus on driving business results.

Why it matters for your 2026 rebrand

Interbrand shows you how to use your brand as a business asset. Their portfolio is a great reference for any company that wants to increase its market value through design.

43. Design Bridge and Partners

Formed from the merger of Superunion and Design Bridge, this agency is a global powerhouse in branding and packaging. Their portfolio is a mix of strategic rigor and high-end creativity, with a focus on "brave" design solutions. They work across a wide variety of industries, from spirits and luxury goods to global tech firms. Their work is often very beautiful and detail-oriented, with a focus on high-quality production and materiality.

Why it matters for your 2026 rebrand

This agency shows you how to combine global scale with boutique creativity. Their portfolio is a great source of inspiration for companies that want a brand that is both strategic and artistic.

44. Saffron Brand Consultants

Saffron is a global brand consultancy that focuses on "disruptive branding" for companies that want to change the rules of their industry. Their portfolio features work for clients like YouTube, Meta, and various global telecommunications firms. They focus on creating "simple and iconic" identities that can cut through the noise of the modern world. Their work is often very bold and graphic, with a focus on creating a strong and recognizable brand voice.

Why it matters for your 2026 rebrand

Saffron shows you how to use your brand to challenge the status quo. Their portfolio is a great resource if you are a "challenger brand" looking to take on established players.

45. Elmwood

Elmwood is a global brand design consultancy that focuses on "iconic" branding and packaging. Their portfolio features work for massive CPG brands like Heineken and Unilever, where the goal is to stand out on the retail shelf. They focus on "sensory branding," looking at how a brand looks, feels, and even smells or tastes. Their work is often very vibrant and high-energy, with a focus on creating a strong emotional connection with the consumer.

Why it matters for your 2026 rebrand

Elmwood shows you how to win in the retail environment. Their portfolio is a masterclass in how to use color, shape, and typography to attract and engage consumers.

46. Taxi Studio

Taxi Studio is a Bristol-based agency that focuses on "fearless" design and branding. Their portfolio is filled with clever, concept-driven logos and packaging that often use humor and wit to connect with the audience. They focus on "brand fame," creating identities that are so distinctive they become part of popular culture. Their work is often very bold and colorful, with a focus on simple, powerful ideas.

Why it matters for your 2026 rebrand

Taxi Studio shows you how to add some personality and wit to your brand. Their portfolio is a great reference if you want your brand to be seen as friendly and approachable.

47. Pearlfisher

Pearlfisher is a global branding and packaging agency that focuses on creating "iconic" and "luminous" brands. Their portfolio features high-end work for clients like Cadbury, Seedlip, and Jim Beam. They focus on the "future of desire," creating identities that evoke a strong emotional response and a sense of luxury. Their work is often very beautiful and detailed, with a focus on high-quality photography and elegant typography.

Why it matters for your 2026 rebrand

Pearlfisher is the ultimate reference for premium branding and packaging. Their portfolio shows you how to use design to create a sense of value and desire.

48. Turner Duckworth

Turner Duckworth is famous for its "simple yet powerful" approach to visual identity, having created iconic logos for Amazon and Coca-Cola. Their portfolio is a lesson in how to strip away the unnecessary and focus on the core essence of a brand. They believe that a great logo should feel "inevitable," as if it couldn't have been designed any other way. Their work is always very clean and graphic, with a focus on perfect proportions and high-impact symbols.

Why it matters for your 2026 rebrand

Turner Duckworth shows you how to create a logo that will become a global icon. Their portfolio is essential viewing for any company that wants to be recognized instantly around the world.

49. JKR (Jones Knowles Ritchie)

JKR is an agency that focuses on "charismatic branding" and high-impact rebrands for global CPG giants. Their portfolio features the recent, highly successful refreshes of Burger King, M&Ms, and Budweiser. They focus on "distinctiveness," finding the one thing that makes a brand unique and amplifying it across every touchpoint. Their work is often very bold and nostalgic, using a modern lens to celebrate the history of a brand.

Why it matters for your 2026 rebrand

JKR shows you how to make a legacy brand feel fresh and exciting again. Their portfolio is a masterclass in how to use "brand equity" to drive modern growth.

50. Mother Design

Mother Design is a branding studio that is part of the legendary Mother advertising agency. Their portfolio is incredibly creative and often features highly artistic and experimental identities. They focus on "cultural impact," ensuring that every brand they create has a unique voice and a strong presence in the world. Their work is often very eclectic and surprising, making it perfect for companies that want to be seen as truly unique.

Why it matters for your 2026 rebrand

Mother Design shows you how to use creativity to break the rules of branding. Their portfolio is a great source of inspiration if you want a brand that is truly one-of-a-kind.

Showcase Your Brand Journey on Fueler

When you are ready to launch your new identity, you need a place to show the world how it came together. At Fueler, we help designers and founders document their creative process and showcase their final work in a way that is professional and easy to share. Instead of a buried PDF or a static image, you can create a dynamic portfolio of your rebranding assignments and projects. This helps you build trust with your audience by showing the strategy and the "why" behind your new look. Whether you are an independent designer or part of a growing team, Fueler is the platform where your proof of work speaks louder than your resume.

Final Thoughts

A logo is the anchor of your brand, but in 2026, it is only as strong as the system that supports it. Looking at these fifty portfolios shows us that the most successful rebrands are those that balance strategy with a clear, emotional vision. Whether you choose the minimalist path of Turner Duckworth or the bold, digital-first approach of Koto, the goal is always to create a mark that represents your company's future while remaining functional today. I hope this list gives you the inspiration you need to take that first step toward a new identity. Remember that a great rebrand is an investment in your company's story, so take the time to find the inspiration that truly resonates with your mission.

FAQs

1. What is the biggest logo design trend for 2026?

The biggest trend is dynamic and adaptive identities that change based on context. Logos are no longer static; they move, scale, and even change color depending on whether they are on a screen, a product, or a physical space.

2. How often should a company consider a rebrand?

Most companies consider a refresh every five to seven years to stay relevant. However, you should only rebrand if your current identity no longer reflects your mission, your audience has changed, or your visual system is failing in modern digital environments.

3. Is a simple logo better than a complex one?

In most cases, yes. Simple logos are easier to remember, more scalable for small screens like mobile apps, and generally age better. Complexity can often lead to a brand feeling dated or being difficult to recognize at a glance.

4. How much should I spend on a professional logo rebrand?

The cost varies wildly depending on the size of the company and the agency. Independent designers might charge a few thousand dollars, while top agencies like Pentagram can charge hundreds of thousands. The key is to find a partner whose portfolio matches your business goals.

5. Can I use AI to design my new logo?

AI is a great tool for brainstorming and generating ideas, but it lacks the strategic depth and human nuance required for a full rebrand. Use AI for inspiration, but hire a professional designer to ensure your identity is unique, legal, and culturally appropriate.

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