9 Landing Page Builder Features That Help You Build High-Converting Landing Pages

Landing pages are made for capturing leads and driving conversions for your brand or business. They're also great for launching new marketing campaigns, promoting services, and offering downloadable resources.

However, not all tools are equally made. Choosing the best landing page builder can make all the difference when creating effective landing pages. Below are the features you need to look for.

1. Drag and Drop Functionality for Ease of Use

Whether you're using a Mailchimp landing page builder or any other tool, a drag-and-drop editor lets you create an entire page without any coding. It allows you to:

• Move texts, images, sections, and calls to action (CTA) easily
• Design custom landing pages
• Save time with intuitive and easy-to-use controls

This drag-and-drop feature is perfect for creating one-page websites and even single-page websites. You can build polished and professional landing pages within a short period of time.

2. Professionally Designed Landing Page Templates

If you want to build landing pages that will attract website visitors and turn them into clients and customers, you need to use well-designed landing page templates tailored to your goals.

There are templates for product launches, lead generation, and email marketing. These industry-specific designs can be customised depending on your target audience. They're helpful when you need to create many landing pages for various marketing campaigns.

3. Mobile Responsiveness and Optimisation

Websites get page visitors from mobile devices, especially in this age, when the internet is readily accessible. Your landing page builder should support mobile landing pages that look good on smartphones, computers, laptops, and tablets.

Mobile landing pages should have:

• Automatic resizing for tablet and mobile
• Fast load speeds on every visit to avoid low bounce rates and lower search engine visibility
• Optimised layout when viewing the landing page on smaller screens

Regardless of the device, your landing page should have a mobile-first approach to convert visitors into leads and improve rankings in various search engines.

4. A/B Testing to Improve Performance

Creating high-converting landing pages involves testing various aspects to see which work or fail. You need to:

• Create multiple pages from your main landing page
• Test different headlines, images, and CTAs
• Track the version that gets the most website visitors and captures leads the best
• Use insights to create more optimised future landing page campaigns

A data-driven approach helps you create a great landing page that draws people in. A/B testing is always a series of trial and error. It teaches you to adapt to the situation and come up with more solutions that may work.

5. Seamless Integration with Marketing Tools

A dedicated landing page builder should be easily connected with your marketing tools. You can sync it with your email marketing platforms and automation workflows to bring your leads into sales pipelines. Easy integration helps with capturing leads more efficiently.

6. Custom Domains for Branded Experiences

Your brand identity should be visible when you create landing pages. Create a custom domain that goes "yourbrand.platform.com" to identify your website from thousands of others in your niche or industry.

This domain helps you gain the trust of page visitors and strengthen your brand recognition online. If the page reflects an authentic tone, more people may click your ads and emails, especially if it's only made for a standalone landing page experience.

7. Built-In Analytics and Reporting Tools

Creating the landing page isn't enough—you need to track how well it converts visitors from onlookers to paying customers. Get a landing page builder that integrates with Google Analytics and provides real-time data on bounce rates, site traffic, and conversions. The more insights you get, the more strategies you can think of to improve your upcoming landing pages.

8. Flexible Design for Customisation

Get a landing page builder that lets you customise the entire page. You should be able to add videos, countdown timers, and cute animations to make your page visually appealing.

The tool should also allow you to use your brand's fonts and colours to reinforce branding. You can make custom landing pages for different purposes and tailor each one's content to your audience to increase conversions.

9. Free Landing Pages for Getting Started

If you're still testing the waters, platforms that offer free landing pages are a huge help. They're perfect for startups or small businesses looking to break into the public's consciousness with a landing page.

Test the features first before you commit to a paid plan. These platforms allow you to launch simple landing page campaigns at no cost and create other web pages, like thank-you and opt-in ones.

Parting Thoughts

A landing page builder with all these necessary features can help you create more landing pages that convert and resonate with your audience. The right tool can lead your visitors to the right page and help them enjoy well-crafted content that aligns with your marketing strategy.

Before settling on the landing page builder of your choice, check out its features and consider how it can help your business achieve the conversions you’re aiming for. When you finally use the best one you've found, maximise all its features to promote your brand, service, and event to the fullest.

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