How to Use Loom to Show Your Work and Win Clients

Are you tired of sending long emails or static screenshots that never seem to get your point across? Imagine if you could walk your clients through your work, explain your process, and answer questions—all in a quick, engaging video. Loom makes this possible, helping you stand out in a crowded freelance market and win more clients with clear, personal communication.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll show you how to use Loom to present your work in a way that builds trust and closes deals faster. Your portfolio isn’t just a collection of projects it’s your proof of skill, your credibility, and your shortcut to trust. With Loom, you can bring your portfolio to life and truly connect with potential clients.

Why Video Walkthroughs Win More Clients

A video walkthrough lets you explain your work, show your personality, and answer client questions before they even ask. Unlike static portfolios, Loom videos create a real connection and make your expertise easy to understand. Clients remember you, trust you, and are more likely to hire you when they see and hear your thought process.

What Is Loom?

Loom is a free screen and video recording tool that lets you capture your screen, your webcam, or both at the same time. With Loom, you can create quick video walkthroughs, tutorials, feedback sessions, or project updates and share them instantly with a link.

Features:

• Record your screen, camera, or both
• Simple editing tools: trim, cut, and add call-to-action buttons
• Instant sharing with a secure link
• Viewer insights to track engagement

Pricing:

• Free plan with up to 25 videos per user
• Business plan from $12.50/month for unlimited videos, advanced analytics, and branding

Why Loom Matters for Showing Your Work and Winning Clients:

Loom makes your work easy to understand and personal. Instead of sending files or long explanations, you walk clients through your process in real time. This builds trust, reduces confusion, and helps you close deals faster.

How to Set Up Loom

Step-by-Step:

1. Sign Up:

• Go to loom.com and sign up for a free account using your email or Google account.

2. Choose Your Platform:

• Download the Loom desktop app for full features
• Install the Loom Chrome extension for quick browser recordings
• Use the mobile app for on-the-go videos

4. Set Up Your Camera and Microphone:

• Select your webcam and microphone from the settings
• Test your audio and video to make sure everything works

5. Pick Your Recording Mode:

• Screen + Camera: Show your face and your work at the same time
• Screen Only: Focus on your work or presentation
• Camera Only: Speak directly to your audience

Recording Your First Loom Video

Step-by-Step:

1. Click “Record a Video”:

• Choose what you want to record—your screen, camera, or both.

2. Select the Area:

• Record your entire screen, a specific window, or a browser tab for focused walkthroughs.

3. Start Recording:

• Loom gives you a short countdown before recording starts. Speak clearly and walk through your project as if you’re explaining it to a client.

4. Use On-Screen Tools:

• Move your camera bubble, use drawing tools, or highlight important sections as you speak.

5. Stop and Review:

• Click the stop button when you’re done. Watch your video to make sure it’s clear and concise.

Editing and Sharing Your Loom Video

Editing:

• Trim the start and end to remove mistakes
• Add a title and description for context
• Insert call-to-action buttons or links if needed

Sharing:

• Copy the video link and send it to your client
• Adjust privacy settings: public, private, or password-protected
• Embed the video in your portfolio, proposal, or email

Why Editing and Sharing Matter for Client Acquisition:

A polished video shows you care about quality. Easy sharing means clients can watch your walkthrough anytime, anywhere, without downloading files or joining meetings. This convenience makes you a client’s first choice.

Best Practices for Using Loom to Win Clients

Keep it Short and Focused:

• Aim for 2-5 minutes. Highlight the problem, your solution, and the results.

Show Your Face:

• Use the camera bubble to build trust and show your personality.

Speak Clearly and Confidently:

• Explain your process step by step, as if you’re talking to a friend.

Use Visuals and Annotations:

• Point out key features, results, or challenges using Loom’s drawing tools.

End with a Call to Action:

• Invite clients to reply, schedule a call, or view more of your work.

Real Examples: How Freelancers Use Loom to Get Hired

Portfolio Walkthroughs:

• Record a video tour of your portfolio, explaining your best projects and the impact you made.

Project Proposals:

• Send a Loom video with your proposal, walking the client through your ideas and how you’ll solve their problem.

Client Updates:

• Share progress updates or feedback in video form, making communication faster and more personal.

Tutorials and Training:

• Teach clients how to use a product you built or explain your design decisions with a quick video.

Combining Loom with Fueler Portfolio to Close Clients

Fueler is the perfect platform to organize and showcase your proof of work. After recording your Loom videos, embed them directly into your Fueler portfolio. This way, clients can see both your detailed project breakdowns and your engaging video walkthroughs in one place. By combining Loom’s personal touch with Fueler’s assignment-based portfolio, you massively increase your chances of impressing and closing clients.

Advanced Tips to Maximize Loom’s Impact

Organize Videos in Folders:

• Keep different client or project videos organized for easy access.

Use Viewer Insights:

• Track who watched your video and for how long (with Loom Business).

Password Protect Sensitive Work:

• Share confidential projects safely with password-protected links.

Integrate with Other Tools:

• Embed Loom videos in Notion, Fueler, LinkedIn, or your website for maximum reach.

Final Thoughts

In 2025, winning clients isn’t just about what you’ve done—it’s about how you present it. Loom lets you bring your work to life, build trust, and communicate clearly in a way that static portfolios can’t match. Pair your Loom videos with a Fueler portfolio to create a powerful, assignment-based proof of work that sets you apart from the competition. Start using Loom today and watch your client conversations turn into real opportunities.

FAQs: How to Use Loom to Show Your Work and Win Clients

1. How do I record and share a Loom video with a client?

Sign up for Loom, choose your recording mode, and hit “Record.” After finishing, edit if needed and share the instant link with your client—no downloads required.

2. Can I embed Loom videos in my online portfolio?

Yes, Loom videos can be embedded in platforms like Fueler, Notion, or your personal website, making your portfolio interactive and engaging.

3. What’s the best way to use Loom for freelance proposals?

Record a short video explaining your proposal, your process, and the value you bring. This personal touch helps you stand out from other applicants.

4. Is Loom free for freelancers and students?

Loom offers a free plan with up to 25 videos per user. Paid plans unlock unlimited videos, advanced analytics, and more branding options.

5. How does combining Loom with Fueler help close more clients?

Fueler organizes your proof of work, and Loom adds a personal, interactive layer. Together, they make your portfolio more credible and memorable, helping you win more assignments.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.