How to Start a Business in the US as a Founder in 2025

Starting a business in the US is an exciting journey full of opportunities. Whether you are a seasoned entrepreneur or a first-time founder, having a clear roadmap makes all the difference between dreaming and launching. In 2025, the landscape is shaped by changing regulations, innovative technology, and evolving customer expectations. With the right steps, you can set your business up for growth and sustainability from day one.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll take you through the essential steps to start a business in the US as a founder in 2025. Beyond having a solid plan, showcasing your early wins and projects smartly through a portfolio speeds up your trust-building with clients and investors. Your portfolio is more than just a collection of work it’s proof of skill, credibility, and your shortcut to opportunity.

1. Define Your Business Idea and Goals

Starting with a clear, focused business idea is critical. Ask yourself what problem your product or service solves, who your customers are, and what makes you different from competitors. Setting specific goals, such as revenue targets or market reach for the first year, will help guide your decisions.

• Identify your niche or target market
• Research competitors and market demand
• Clarify your unique value proposition
• Establish measurable short- and long-term goals

Why it matters: A well-defined idea and goals keep your business focused and help you communicate your vision clearly to partners, investors, and customers.

2. Create a Detailed Business Plan

A business plan is your roadmap covering everything from marketing and sales to finances and operations. It helps you anticipate challenges, secure funding, and stay on track as your business grows.

• Outline your business model and revenue streams
• Create a marketing and sales strategy
• Develop financial projections and budget plans
• Plan your operational workflow and staffing needs

Why it matters: Having a thorough business plan increases your chances of success and convinces lenders or investors of your venture’s viability.

3. Choose Your Business Structure

Selecting the right legal structure is vital as it affects taxes, liability, and regulatory obligations. Common structures include Sole Proprietorship, LLC (Limited Liability Company), Corporation (C-Corp or S-Corp), and Partnership.

• LLC offers liability protection and tax flexibility, ideal for most small businesses
• C-Corp suits startups seeking venture capital with stock issuance options
• Sole Proprietorship is simple but does not provide personal liability protection
• Partnership structures share ownership and responsibilities

Why it matters: The right structure protects your personal assets, optimizes taxes, and sets the foundation for future growth.

4. Register Your Business and Get Licenses

Legalize your business by registering with your state and local government. You will need to choose a business name, file your formation documents, and obtain a Federal Employer Identification Number (EIN) from the IRS.

• Register with your Secretary of State or equivalent agency
• File Articles of Organization (LLC) or Articles of Incorporation (Corporation)
• Apply for an EIN to handle taxes and hire employees
• Obtain any industry-specific licenses or permits at city, county, or state levels

Why it matters: Proper registration ensures you operate legally, can open business bank accounts, and avoid fines or disruptions.

5. Open a Business Bank Account and Set Up Accounting

Separate your personal and business finances by opening a dedicated business bank account. Also, implement a bookkeeping or accounting system to track income, expenses, and tax obligations effectively.

• Choose a bank offering business accounts with low fees and good services
• Use accounting software like QuickBooks, Xero, or FreshBooks
• Keep detailed financial records for tax filing and performance tracking
• Consider consulting an accountant for tax planning

Why it matters: Clear financial management simplifies tax compliance, builds business credibility, and helps monitor cash flow.

6. Build Your Brand and Online Presence

Your brand is the emotional connection customers have with your business. Create a strong visual identity, consistent messaging, and a user-friendly website to showcase your products or services.

• Design a logo and brand colors that reflect your values
• Develop a mobile-friendly website with clear calls-to-action
• Set up social media profiles relevant to your target audience
• Invest in SEO and content marketing to drive traffic

Why it matters: Effective branding attracts customers, builds trust, and drives sales in a competitive market.

7. Prepare to Launch and Market Your Business

Before officially opening, plan your launch strategy to create buzz and attract your first customers. Use marketing channels that fit your audience and budget.

• Run social media campaigns and email marketing
• Network through local events or online communities
• Offer promotions or giveaways to incentivize purchases
• Collect early feedback to improve your offering

Why it matters: A well-planned launch positions you for early success and customer loyalty.

8. Comply with Employment Laws and Hire Smartly

If you plan to hire employees, understand federal and state regulations regarding payroll, taxes, workers' compensation, and workplace safety.

• Register with the IRS and state tax agencies for employer taxes
• Obtain unemployment insurance and workers’ compensation coverage
• Develop clear employment policies and contracts
• Use recruitment platforms to find qualified candidates

Why it matters: Compliance avoids legal issues and helps you build a motivated, productive team.

9. Monitor, Evaluate, and Grow Your Business

Starting your business is just the beginning. Continuously track your performance against goals, gather customer feedback, and adapt your strategies to market changes.

• Use analytics tools to monitor website and sales data
• Regularly review financials and update budgets
• Innovate products or services based on customer needs
• Plan for scaling operations and funding rounds

Why it matters: Staying agile and data-driven ensures long-term success and resilience in a competitive environment.

10. Stay Informed About Legal and Market Changes

Laws, tax codes, and market trends evolve. Keep learning and adjusting to ensure your business remains compliant and competitive.

• Subscribe to SBA updates and local business news
• Attend workshops or webinars on entrepreneurship
• Network with other founders and industry experts
• Review and renew licenses and permits as needed

Why it matters: Staying proactive prevents costly mistakes and keeps your business ahead of changes.

Fueler: Showcase Your Founder's Journey and Work Effectively

In the hustle of launching, don’t forget to document and display your progress professionally. Fueler helps you create a compelling portfolio that captures your milestones, product prototypes, marketing campaigns, and customer success stories. By sharing real work samples, you boost your credibility with clients, partners, and investors. A smart portfolio on Fueler turns your business story into a powerful tool for growth and trust.

Final Thoughts

Launching a business in the US in 2025 requires careful planning, legal compliance, and strong marketing. By following these steps, founders can build a solid foundation to attract customers, investors, and partners. Remember, your journey is also a story to share — platforms like Fueler help you highlight your real achievements, boosting trust and opening doors faster. Start today with clarity and confidence, and watch your dream turn into a thriving business.

FAQs

1. What is the easiest business structure to start in the US?

An LLC is often the easiest for small businesses because it offers liability protection with simple tax filing and fewer formalities.

2. How long does it take to register a business in the US?

Business registration can take from a few days to a few weeks depending on the state and type of entity.

3. Do I need a US address to start a business as a non-resident?

Yes, you must have a registered agent with a US address to receive official documents.

4. Can I start a business in the US without a visa?

You can incorporate without a visa, but to work in the US legally, you need appropriate work authorization or visas.

5. How can Fueler help new founders?

Fueler helps founders showcase their projects, plans, and milestones with a professional portfolio that builds credibility and attracts clients and investors.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work. You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.