How to Improve SEO Rankings in the US

Riten Debnath

12 Jul, 2025

Want your website to show up at the top of Google and attract more US customers? With the right SEO strategies, you can boost your rankings, get more visitors, and grow your business faster than ever. In today’s digital world, standing out online is crucial, and using proven SEO techniques makes all the difference.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this guide, I’ll walk you through the most effective ways to improve SEO rankings in the US. Just like with SEO, showing real results is key—your portfolio is your proof, your credibility, and your shortcut to trust.

1. Conduct In-Depth Keyword Research

Keyword research is the first step for any SEO campaign. It helps you discover what your audience is searching for and lets you target those terms in your content. Using tools like Google Keyword Planner or SEMrush, you can find keywords with high search volume and low competition. Regular updates to your keyword list keep your strategy fresh and effective.

Identify relevant keywords for your industry
Analyze competitor keywords for ideas
Focus on long-tail keywords for specific targeting
Refresh your keyword list every few months

Why it matters: Choosing the right keywords brings the right visitors to your website, making it easier to improve your rankings in the US and attract people who are ready to engage with your business.

2. Optimize On-Page SEO Elements

On-page SEO means making each page on your website easy for search engines to understand. This involves using your keywords in titles, headings, and throughout your content. You should also write unique meta descriptions and use internal links to connect related pages. Optimizing images with descriptive alt text helps both users and search engines.

Use keywords naturally in titles and headings
Write unique meta descriptions for each page
Add internal links to related articles
Use descriptive alt text for images

Why it matters: Optimizing your on-page elements helps search engines understand your content, which increases your chances of ranking higher for US searches and reaching your target audience.

3. Improve Website Speed and Mobile Friendliness

A slow website can drive visitors away before they even see your content. Google rewards websites that load quickly and work well on mobile devices. Compressing images, using responsive design, and minimizing unnecessary scripts all help your site run faster. Regularly testing your speed and mobile usability ensures your site stays user-friendly.

Compress images for faster loading times
Use responsive web design for all devices
Minimize code and scripts that slow down your site
Test your site speed and mobile friendliness often

Why it matters: Fast, mobile-friendly websites keep US visitors engaged and reduce bounce rates, which signals to search engines that your site deserves a higher ranking.

4. Create High-Quality, Engaging Content

Content is the heart of SEO. Publishing original, helpful articles, guides, or videos answers your audience’s questions and keeps them coming back. Regularly updating your content and making it easy to read and share helps you stand out. Including visuals like images or infographics makes your content even more engaging.

Write in-depth blog posts and how-to guides
Use simple, clear language for easy reading
Add images, videos, or infographics for engagement
Update older content to keep it fresh

Why it matters: High-quality content attracts more visitors, keeps them on your site longer, and shows search engines that your website is valuable for US users.

5. Build High-Quality Backlinks

Backlinks are links from other websites to yours, and they act as votes of confidence for your content. Earning backlinks from trusted, US-based websites in your industry boosts your authority. You can get backlinks by guest posting, building relationships with influencers, and creating shareable resources like infographics or reports.

Reach out to websites for guest posting
Build partnerships with industry influencers
Create shareable content like infographics
Regularly check and remove toxic backlinks

Why it matters: Quality backlinks increase your website’s authority, helping you rank higher in US search results and making your site more trustworthy to both users and search engines.

6. Optimize for Local SEO

If your business serves a specific location, local SEO helps you appear in searches from people nearby. Claiming your Google Business Profile, using local keywords, and encouraging customer reviews all make a difference. Consistent business information across all directories is key for local trust and visibility.

Set up and verify your Google Business Profile
Use local keywords in your website content
Encourage and respond to customer reviews
List your business in local directories

Why it matters: Local SEO helps you connect with US customers in your area, driving more foot traffic and local leads to your business.

7. Monitor Analytics and Adjust Strategies

SEO is always changing, so it’s important to track your results and make improvements. Google Analytics and Search Console let you see how your website is performing, which keywords are bringing traffic, and where you can improve. Adjusting your strategy based on real data helps you stay ahead of your competition.

Track website traffic and user behavior
Monitor keyword rankings regularly
Identify top-performing pages and replicate success
Adjust strategies based on analytics data

Why it matters: Regularly monitoring and adjusting your SEO strategy ensures your website keeps improving its rankings in the US and continues to attract new visitors.

8. Showcase SEO Success with Fueler

After you achieve strong SEO results, it’s important to show your work to potential clients or employers. With Fueler, you can create a portfolio that highlights your SEO projects, keyword rankings, and traffic growth. This builds your credibility and helps you stand out in the competitive US digital marketing space.

Upload screenshots of analytics and ranking improvements
Add descriptions for each SEO project
Share your portfolio with prospects or employers
Keep your portfolio updated with new successes

Why it matters: Showcasing your SEO achievements with a portfolio helps you prove your skills, win more business, and build trust with US clients.

Final Thought

Improving your SEO rankings in the US is a step-by-step process that takes effort, patience, and smart strategies. By focusing on these proven techniques, you’ll boost your visibility, attract more visitors, and grow your business. Remember, showing your results with a strong portfolio on Fueler can help you stand out even more.

FAQs

1. What are the best tools for SEO keyword research in the US?

Google Keyword Planner, SEMrush, and Ahrefs are some of the top tools for finding effective keywords.

2. How long does it take to see SEO results?

Most websites start seeing noticeable improvements in 3 to 6 months, depending on competition and effort.

3. Why are backlinks important for SEO?

Backlinks from trusted sites increase your authority and help you rank higher in search results.

4. How can I improve my local SEO?

Claim your Google Business Profile, use local keywords, and encourage customer reviews.

5. What is the most important on-page SEO factor?

Using relevant keywords in your titles, headings, and content is crucial for on-page SEO success.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio