09 Jul, 2025
Website builders advertise their services as something that allows anyone to build their own website. No need to learn coding or to be a web design professional — users have a wide choice of colorful and eye-catching templates, fonts, and other instruments available. They get a ready-to-use drag-and-drop infrastructure. Everything is intuitive and simple; that is the main selling point of website builders.
Interestingly, a market of website builders didn’t make the profession of web designers obsolete. After all, not everyone has the time or desire to learn a new tool, even one as simple as a website builder. Web designers adapted, learned to use new instruments to their advantage, and now website builders help them work faster and more efficiently. Platforms like Site.pro, Wix, and Squarespace have also opened a lot of new job opportunities, since clients might want their website to be built with specific tools.
However, with the rise of AI, everything might change. More and more website builders implement AI website building tools, which can generate a finished website in seconds, given a relevant prompt. Now, a client is able to get anything they want by only writing a prompt — not to mention how much cheaper it is.
But does it really mean that all web designers will lose their jobs to AI? Let’s look more deeply into what an AI website builder actually is, what its advantages and disadvantages are, and how it impacts web designers’ job opportunities.
There two main types of AI website generators:
Simply put, AI website builders take a prompt, go through their libraries of data (templates, fonts, sections, and other things), and generate a web page or multiple pages that best match the input description. AI uses building blocks that are already available in classic builders.
A prompt can include the theme of a future website, its sections, color palette, and even its content. AI will generate everything, from text to images. Actual functionality, as it often does, varies among AI website builders. While some can only generate a wireframe or one basic page, others make multiple pages filled with information. Site.pro, for instance, is a website builder has implemented an AI feature that creates a ready-to-post website with text, images, and even videos. It also generates descriptions, meta-titles and keywords optimized for better SEO. Site.pro falls into the second type of AI website generators, meaning that it is 100% customizable.
It really doesn’t get any simpler than that. Anyone can make a website in one minute.
So, if everything is so quick and easy, why would anyone need to hire a web designer to make a website? The truth is, the subject has its nuance. Even a great tool has both strong and weak sides.
AI website builders can indeed be a nice option for people who want to launch their websites ASAP. They generate basic but sufficient websites. If a user has time and resources to spare, they are able to upgrade an AI-built website to look more unique.
However, there’s only so much AI can do — it still has limitations. It can’t take everything into account or fully understand the assignment. And even if the result turns out to be perfect, users still have to do the finishing touches themselves.
If you’re a web designer who is worried that AI will take your job, it’s time to take a deep breath and calm down. Think rationally, and ask yourself these questions:
Those who choose an AI website builder instead of your services are probably not your target audience anyway. They are users who look for the most affordable and fast option; they are willing to learn new software and make websites themselves.
Meanwhile, people who hire web designers don’t want to go through the process of choosing tools, making adjustments, writing, and rewriting prompts. They want to pay someone else to do this for them. Maybe they are too busy running their business and don’t have time to think about designing a website. They want a professional-looking result and are ready to pay for it.
AI website builders are just a tool. They can create a website from a prompt, and the final solution will probably be suitable for something simple. But to create something more complex and specific, a user will inevitably have to at least learn the basics — and not everyone is into that!
Another thing to remember is that not every client actually knows what they want. As a professional with experience, you have enough knowledge and taste to know what a perfect result would look like — better than a client who doesn’t specialize in web design.
AI website builders aren’t significantly different from classic website builders. Of course, instead of offering a range of templates, pre-made wireframes, and fonts, they generate a whole website. But just like web designers use website builders, they can also use AI to their own advantage.
The AI website generator feature from Site.pro will speed up the working process, help with finding a starting point, and suggest ideas. AI isn’t your competition; it’s your assistant, created specifically to be delegated simple tasks. Work smarter, not harder.
More and more tasks are being delegated to AI, which makes specialists from different fields worry. But (at least right now) there’s no reason to believe that AI website generators will completely replace web designers. They simply give both ordinary users and web designers more convenient tools. Don’t be afraid of change — think of ways to utilize it!
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