Free GenAI for Marketers: Automate Content Planning

In the fast-paced world of marketing, planning content that resonates with your audience and drives results can be overwhelming. Imagine having an intelligent assistant that helps you brainstorm ideas, schedule posts, and even analyze trends—without the hefty price tag. That’s the power of free generative AI tools for marketers in 2025. They automate content planning, save time, and let you focus on creativity and strategy.

I’m Riten, founder of Fueler — a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll walk you through some of the best free GenAI tools that marketers are using to automate content planning this year. But mastering these tools is just one part of the story. Presenting your marketing work through smart portfolios makes you stand out. Your portfolio is proof of your skills, credibility, and the fastest way to build trust with clients and employers.

1. ChatGPT (OpenAI) — Idea Generation and Content Calendars

ChatGPT is a versatile AI that marketers use to brainstorm fresh content ideas, generate post captions, and create full content calendars. Instead of spending hours thinking about what to post next, you can use ChatGPT to quickly outline your strategy.

Features:

• Generates content ideas based on your niche or campaign goals
• Creates monthly or weekly content calendars
• Writes captions, blog post outlines, and email templates
• Free access with daily usage limits

Benefits:

• Saves time on brainstorming and planning
• Provides varied content suggestions to keep your audience engaged
• Helps marketers stay consistent with posting schedules

2. Trello + Butler Automation — Visual Content Planning

Trello is a popular free project management tool. When paired with its automation feature called Butler, it can streamline content planning by automatically moving cards, setting due dates, and sending reminders.

Features:

• Create boards for monthly or campaign content plans
• Use Butler to automate repetitive tasks like moving cards on deadlines
• Assign team members and track content progress visually
• Free plan available with basic automation

Benefits:

• Organizes your content visually for easy management
• Automates routine planning tasks so you focus on creative work
• Improves team collaboration and accountability

3. AnswerThePublic — Trend and Question Research

AnswerThePublic collects real-time search queries people type online and organizes them into common questions and topics. This helps marketers plan content that answers exactly what their audience is searching for.

Features:

• Visual map of popular search queries around keywords
• Displays questions, prepositions, and comparisons people ask
• Limited free daily searches

Benefits:

• Helps you identify trending topics and common customer questions
• Enables creating targeted content that ranks well on search engines
• Boosts your content relevance and SEO performance

4. Google Trends — Monitor What’s Hot

Google Trends lets you track the popularity of search topics over time and by region. Marketers use it to spot seasonal trends and sudden interest spikes that can inform timely content planning.

Features:

• Shows keyword popularity graphs and related queries
• Filters by location, time, and categories
• Completely free to use

Benefits:

• Helps you align content with current audience interests
• Guides the timing of campaigns for maximum impact
• Supports data-driven decisions in content marketing

5. Canva Content Planner — Design + Schedule in One Place

Canva is widely known for its free design tools, but it also offers a built-in content planner to schedule social media posts across multiple platforms. This integration lets marketers create visually appealing content and plan posting times in a single dashboard.

Features:

• Drag-and-drop design editor with free templates
• Schedule posts directly to Instagram, Facebook, Twitter, LinkedIn, and Pinterest
• Free tier available with scheduling limits

Benefits:

• Simplifies design and scheduling workflows
• Helps maintain consistent branding and posting
• Saves time switching between tools

6. Buffer Free Plan — Social Media Scheduling and Analytics

Buffer is a trusted social media management tool that offers a free plan to schedule posts on several platforms. Its analytics give insights into which content performs best, helping marketers refine future content plans.

Features:

• Schedule up to 10 posts per social account
• Supports multiple social media platforms
• Basic performance analytics included

Benefits:

• Automates posting to maintain audience engagement
• Provides data to optimize content strategy
• Easy to use for solo marketers and small teams

7. BuzzSumo Free Version — Content Research and Competitor Analysis

BuzzSumo helps marketers find the most shared content in their industry. Its free version allows limited searches and can identify trending articles and key influencers, which is essential for competitive content planning.

Features:

• Search for top-performing content by topic or domain
• View social shares and engagement metrics
• Identify key influencers related to your niche

Benefits:

• Helps you spot successful content ideas to replicate or improve
• Keeps you updated on competitor strategies
• Supports influencer marketing planning

How Fueler Supports Marketers in Showcasing Strategic Content Skills

Automating content planning is just the start. The real advantage comes when you showcase your strategy and results professionally. Fueler is a platform that lets marketers upload real project assignments and content calendars as proof of their skills. This portfolio approach gives hiring companies confidence in your abilities beyond just a resume or LinkedIn profile.

Final Thoughts

Free GenAI tools are revolutionizing how marketers plan content in 2025. They make it easier to generate ideas, schedule posts, analyze trends, and track performance without breaking the bank. By mastering these tools, marketers can save time, stay organized, and produce content that truly resonates. Remember, combining AI-driven planning with your unique creativity and clear portfolios will make you unstoppable in the marketing world.

FAQs

1. What are the best free AI tools for content planning in 2025?

Top free tools include ChatGPT for idea generation, Trello with Butler for project automation, AnswerThePublic for search insights, Google Trends for monitoring trends, Canva Content Planner, Buffer for scheduling, and BuzzSumo for competitor analysis.

2. How does AI improve marketing content planning?

AI automates repetitive tasks, suggests data-driven ideas, and analyzes audience trends, allowing marketers to focus on creativity and strategy rather than manual planning.

3. Can free AI tools replace marketing teams?

No, AI tools assist marketers by speeding up planning and providing insights, but human creativity and strategic thinking remain essential for effective marketing.

4. Is using AI tools in marketing ethical?

Yes, when used transparently and responsibly, AI tools enhance productivity and help marketers create better content that serves their audience’s needs.

5. How can marketers prove their AI content planning skills to employers?

By showcasing real projects and assignments on platforms like Fueler, marketers can demonstrate hands-on experience with AI tools and strategic planning capabilities.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.