25 E-Commerce Tools for 2025

The e-commerce landscape in 2025 is more competitive and technology-driven than ever. Innovative tools help businesses save time, enhance customer experiences, and boost sales by leveraging AI, personalization, and automation. Using outdated tools risks losing market opportunities. This guide showcases 25 essential e-commerce tools for 2025 that can elevate your store’s performance and growth.

I’m Riten, founder of Fueler, a platform helping freelancers and pros to get hired with compelling work samples. In this article, I’ll detail top e-commerce tools for 2025, emphasizing that mastering tools alone isn’t enough. Showcasing your skills smartly through portfolios builds credibility and trust, key to success.

1. Nosto: Personalized Shopping Experiences

In 2025, customer expectation for personalized shopping is at an all-time high. Nosto uses AI to dynamically tailor product recommendations, search results, and marketing campaigns based on real-time customer behavior. For instance, a shopper viewing running shoes might instantly see complementary products like socks or fitness trackers, creating natural upsell opportunities. Nosto integrates seamlessly with Shopify, Magento, and WooCommerce, allowing businesses to deliver consistent personalized experiences across channels like web and email.

Features:

• AI-driven personalized product recommendations and bundles
• Behavior-based optimization of search and category pages
• Easy-to-use tools for A/B testing to boost conversions
• Multi-platform integrations enhancing customer journey continuity

Pricing:

• Custom pricing based on business size and online revenue; typically starts at around $20,000 per year for small to mid-sized stores

Why it matters: Personalization drives customer loyalty and larger orders, critical for competitive growth as customers demand tailored experiences in 2025.

2. Dynamic Yield: AI-driven Personalization Platform

Dynamic Yield empowers e-commerce sites with AI to deliver hyper-customized experiences driving higher engagement. It predicts what products and offers to present depending on visitor preferences and real-time interactions. For example, a fashion retailer can show menswear banners to male visitors and women’s products to female visitors automatically. The platform supports omnichannel personalization, adapting content across websites, mobile apps, and emails.

Features:

• AI-based product and content recommendations with predictive analytics
• Omnichannel targeting including web, mobile, email, and apps
• Dynamic pricing and promotion adjustments to maximize revenue
• Advanced A/B and multivariate testing for optimization

Pricing:

• Tiered pricing often starting from $40,000/year; custom quotes based on volume and features

Why it matters: Delivering unique, real-time experiences helps businesses boost conversion rates and customer retention in a rapidly evolving market.

3. Shopify: The Complete Store Builder

Shopify continues to dominate as a flexible and beginner-friendly platform powering millions of online stores globally. It offers a drag-and-drop builder, customizable themes, and extensive app integrations for marketing, SEO, and payments. Shopify supports cross-channel selling on platforms like Instagram and Amazon, plus secure checkout and scalable infrastructure. Startups and enterprises alike benefit from its ease of use and robust ecosystem.

Features:

• Intuitive store builder with hundreds of professionally designed themes
• Integrated payment processing and fraud prevention
• Multi-channel selling capabilities (social, marketplace, POS)
• Vast app marketplace with tools for SEO, marketing, and logistics

Pricing:

• Basic Shopify plan: $39/month
• Shopify plan: $105/month
• Advanced Shopify plan: $399/month

Why it matters: Shopify’s scalability and simplicity enable entrepreneurs to launch and grow e-commerce businesses fast, vital for thriving in 2025.

4. Ahrefs: SEO Tool for E-commerce

Ahrefs is a top-choice SEO toolkit that e-commerce sites use to uncover traffic-driving keywords, benchmark competitors, and analyze backlink profiles. For example, a home goods store could find top search terms increasing in popularity and optimize content accordingly. Its dashboards offer insights on site health, keyword rankings, and content gaps, empowering brands to boost organic visibility.

Features:

• Robust keyword research and competitor analysis
• Backlink tracking and site audit tools
• Content explorer for trending topics and link-building ideas
• SERP analysis to monitor rankings

Pricing:

• Lite plan: $99/month
• Standard plan: $179/month
• Advanced plan: $399/month

Why it matters: SEO remains a cornerstone of traffic and sales growth. Ahrefs helps e-commerce brands optimize content and stay ahead in competitive search results.

5. Klaviyo: Email Marketing Automation

Klaviyo specializes in targeted email and SMS marketing automation tailored for e-commerce. It segments customers by behavior, allowing personalized automated campaigns that nurture purchases and repeat buyers. For instance, it can automatically send cart abandonment reminders or recommend products based on browsing history. Deep integrations with Shopify and WooCommerce facilitate seamless marketing.

Features:

• Behavior-based audience segmentation
• Automated workflows for email and SMS campaigns
• Integration with popular e-commerce platforms
• Detailed analytics on campaign performance

Pricing:

• Free for up to 250 contacts
• Paid plans start at $45/month, scaling with contact list size

Why it matters: Personalized, automated communication increases customer lifetime value and retention, essential for profitable growth in 2025.

6. Google Analytics: E-commerce Analytics

Google Analytics helps online stores understand customer behavior, track conversion funnels, and measure marketing ROI. It provides insights into which traffic sources yield sales and how users engage with products. Real-time data and customizable reports help marketers tweak strategies quickly, while integration with Google Ads boosts campaign efficiency.

Features:

• Tracks traffic, user paths, and conversion rates
• E-commerce-specific reports on sales and product performance
• Real-time dashboard and event tracking
• Integration with Google Ads and other tools

Pricing:

• Free tier available
• Google Analytics 360 (enterprise level) starts around $150,000/year

Why it matters: Data-driven decisions based on customer insights help optimize marketing spend and increase sales in 2025’s complex ecosystem.

7. HubSpot CRM: Customer Relationship Management

HubSpot CRM organizes and automates customer interactions for e-commerce teams, uniting sales, marketing, and support in one system. Businesses can manage leads, track sales pipelines, and engage customers with tailored communications. It integrates with e-commerce platforms to sync orders and customer data, providing a 360-degree view of buyer behavior.

Features:

• Contact and lead management with detailed profiles
• Automated email sequences and lead nurturing
• Sales pipeline visualization and forecasting
• Integration with Shopify, WooCommerce, and others

Pricing:

• Free CRM plan with basic functionality
• Starter plan from $50/month
• Professional plan from $500/month

Why it matters: Strong customer relationships drive repeat business and increase lifetime value vital to sustaining e-commerce growth.

8. Omnisend: All-in-One Marketing Platform

Omnisend unifies email, SMS, and push notifications for e-commerce marketing automation. It offers ready workflows triggered by shopper actions, such as cart abandonment or post-purchase offers. Advanced segmentation and personalization help deliver the right message at the right time, improving conversion rates for e-commerce stores on platforms like Shopify and BigCommerce.

Features:

• Multi-channel automation combining email, SMS, and push
• Pre-built but customizable automation workflows
• Advanced customer segmentation based on behavior
• Robust integrations with e-commerce platforms

Pricing:

• Free plan available (up to 250 contacts)
• Standard plan starts from $16/month
• Pro plan starts at $99/month

Why it matters: Coordinating multi-channel messaging increases engagement and revenue, a must-have for 2025’s omnichannel shoppers.

9. Moz Pro: SEO Management Suite

Moz Pro offers comprehensive SEO tools designed to increase site traffic and fix technical SEO issues. Features include keyword rank tracking, site crawling to identify errors, and link analysis to enhance authority. Moz’s page optimization recommendations and competitive insights help e-commerce sites stay visible and rank higher in search results.

Features:

• Keyword tracking and search visibility reports
• Site crawl identifying SEO errors
• Link building and competitive analysis tools
• On-page optimization suggestions

Pricing:

• Standard: $99/month
• Medium: $179/month
• Large: $249/month

Why it matters: Continual SEO improvements ensure your e-commerce site remains competitive and accessible to shoppers searching online in 2025.

10. Zapier: Workflow Automation

Zapier lets e-commerce businesses connect apps and automate tedious tasks, freeing up time for growth activities. It supports order syncing, customer notifications, and data updates by linking over 5,000 apps with no coding needed. For example, it can automatically add new Shopify customers to a mailing list or update inventory databases.

Features:

• Automates data transfer across apps and platforms
• Easy visual editor for creating workflows (“Zaps”)
• Supports thousands of popular apps including Shopify, Google Sheets, and CRMs
• Reduces manual errors and speeds up processes

Pricing:

• Free plan with limited tasks/month
• Starter: $29/month
• Professional: $73/month
• Team/Company plans available

Why it matters: Automation increases operational efficiency and accuracy, letting e-commerce teams focus on customer experience and growth.

11. Crazy Egg: Heatmaps and User Behavior Analytics

Crazy Egg helps e-commerce businesses visualize exactly how visitors interact with their websites through heatmaps, scroll maps, and click reports. By tracking where users click, hover, and scroll, stores gain valuable insights into customer intent and engagement. For example, a retailer might discover that visitors are ignoring a key call-to-action button, prompting redesigns to improve conversion rates. Crazy Egg also offers A/B testing tools and session recordings to understand user behavior deeper.

Features:

• Heatmaps showing click, scroll, and mouse movement patterns
• A/B testing tools for landing page optimization
• Visitor recordings to watch real sessions and identify pain points
• Conversion funnel analysis to track drop-off points

Pricing:

• Basic plan starting at $24/month for small websites
• Higher plans up to $99/month for increased traffic and features

Why it matters: Understanding real user behavior allows smart optimization that directly improves sales. In 2025, with customers demanding smooth, intuitive experiences, Crazy Egg is indispensable.

12. VWO (Visual Website Optimizer): Conversion Rate Optimization

VWO provides an easy-to-use platform to improve e-commerce site conversion rates through A/B testing, split URL testing, heatmaps, and visitor session recordings. It allows teams to experiment with different design and messaging variants without coding, making it accessible to marketers. Merchants can identify which versions generate more sales or engagement and roll out the winning experiences.

Features:

• Visual editor to create and launch A/B and multivariate tests
• Heatmap and click tracking to analyze user interactions
• Session recordings to see visitor behavior in detail
• Funnel analysis to diagnose conversion bottlenecks

Pricing:

• Custom pricing based on feature needs and traffic volume, typically starting around $200/month

Why it matters: Increasing conversion rates by even a small percentage can significantly boost revenue. VWO empowers e-commerce businesses to test and optimize intelligently in 2025.

13. Buffer: Social Media Management

Buffer simplifies social media marketing by enabling businesses to schedule posts across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It also provides analytics to measure engagement, analyze performance, and optimize social campaigns. By effectively managing social presence, e-commerce stores can drive targeted traffic and build brand loyalty.

Features:

• Multi-platform post scheduling and publishing
• Social media analytics and reporting
• Team collaboration and user roles
• Content calendar and queue management

Pricing:

• Free plan offers basic scheduling for up to 3 channels
• Essentials plan starts at $6 per month per social channel
• Teams and Agency plans available with additional features

Why it matters: A strong social media presence drives awareness and traffic, essential for engaging customers in 2025’s omnichannel shopping world.

14. BigCommerce: Scalable Online Store Platform

BigCommerce caters to growing e-commerce businesses needing scalable infrastructure and advanced marketing features. It supports multi-channel selling including marketplaces and social networks, offers customizable themes, and provides powerful SEO tools to enhance search engine visibility. Integrated payment and shipping features simplify operations.

Features:

• Multi-channel selling to marketplaces like Amazon and social platforms
• SEO-friendly setup and customizable storefront themes
• Integrated payment gateways and shipping options
• Built-in marketing automation and promotions

Pricing:

• Standard plan: $39/month
• Plus plan: $105/month
• Pro plan: $399/month (with additional advanced features)

Why it matters: BigCommerce’s scalability and marketing focus make it a great choice for mid-sized to large stores aiming to expand in 2025.

15. Mailchimp: Popular Email Marketing

Mailchimp is a combined email marketing and CRM tool popular among e-commerce businesses for creating automated, targeted campaigns. Its easy drag-and-drop builder lets merchants craft attractive newsletters and promotional emails. Mailchimp also provides audience segmentation, behavior-based triggers, and integration with e-commerce platforms for sales tracking.

Features:

• Email campaign creation with customizable templates
• Segmentation and targeting based on customer data
• Behavioral automation including cart abandonment
• Sales and campaign analytics

Pricing:

• Free tier available for up to 500 contacts
• Essentials plan starts at $13/month based on contacts
• Standard and Premium plans available with more advanced features

Why it matters: Email marketing is critical for repeat sales and customer retention. Mailchimp’s balance of ease and power suits businesses aiming to grow customer lifetime value in 2025.

16. Stripe: Payment Processing Solutions

Stripe provides fast, secure, and flexible payment processing for online stores. It supports multiple payment methods like credit cards, digital wallets, and bank transfers. Stripe’s developer-friendly APIs enable seamless integration, subscription billing, fraud detection, and global payments.

Features:

• Support for a wide variety of payment methods worldwide
• Subscription and recurring billing management
• Advanced fraud detection and prevention tools
• Easy integration with major e-commerce platforms

Pricing:

• 2.9% + 30¢ per successful card charge (standard)
• Custom pricing for high-volume businesses

Why it matters: Reliable and secure payments build customer trust and ensure smooth transactions, a must for e-commerce success in 2025.

17. Persado: AI-Powered Marketing Language

Persado uses artificial intelligence to generate emotionally resonant marketing messages that increase customer engagement. By analyzing linguistic patterns, it creates optimized copy for emails, ads, and social media posts personalized to target audiences.

Features:

• AI-generated language tailored to emotional triggers
• Automated content creation for multiple channels
• Machine learning to improve messages over time
• Multi-channel campaign support

Pricing:

• Custom pricing tailored to business and campaign size

Why it matters: In competitive markets of 2025, the right message can turn shopper interest into sales. Persado’s AI-driven language helps brands cut through the noise with compelling communications.

18. Glew.io: Advanced E-commerce Analytics

Glew.io centralizes sales, customer, product, and marketing analytics in one platform. It combines data from multiple channels to offer over 200 metrics and KPIs, providing holistic insights into business performance. Merchants can create custom reports and visualize trends to guide strategic decisions.

Features:

• Multi-channel analytics for sales, inventory, and customers
• Custom dashboards and reporting tools
• Integration with 180+ platforms including Google Ads and Facebook
• Customer segmentation and product insights

Pricing:

• Starter plan is free
• Pro plan starts at $79/month
• Customized pricing available for enterprises

Why it matters: Data-driven decision-making is vital for growth. Glew.io delivers comprehensive insights that help e-commerce stores optimize every aspect of their business in 2025.

19. Optimizely: Digital Experience Optimization

Optimizely allows businesses to experiment with website design, content, and campaigns to improve user experience and increase conversions. It offers A/B testing, personalization, and feature flagging to roll out changes safely.

Features:

• A/B and multivariate testing
• Personalized content delivery
• Robust analytics and reporting tools
• Rollout controls and feature management

Pricing:

• Custom pricing based on business needs and traffic volume

Why it matters: Continuous testing and optimization ensure e-commerce sites deliver the best experience, staying competitive in fast-evolving markets.

20. Hotjar: User Feedback and Behavior Analytics

Hotjar combines heatmaps, visitor recordings, and surveys to reveal how users behave and feel on your e-commerce site. This helps businesses identify UX issues and gather direct customer feedback.

Features:

• Heatmaps showing clicks, taps, and scroll behavior
• Session recordings to watch real user interactions
• On-site surveys and polls for customer feedback
• Conversion funnels to identify drop-off points

Pricing:

• Basic free plan available
• Plus plan starts at $39/month
• Business and Scale plans with advanced features

Why it matters: Combining quantitative and qualitative data uncovers user experience issues that block sales, enabling fixes that drive growth.

21. BuzzSumo: Content Research and Marketing

BuzzSumo helps e-commerce marketers find popular content ideas and influencers in their niche. It analyzes what content performs best across social networks, aiding content strategy and outreach efforts.

Features:

• Content discovery and trend analysis
• Influencer identification and outreach tools
• Competitor content insights
• Social engagement tracking

Pricing:

• Pro plan at $99/month
• Plus and Large plans with more users and features

Why it matters: Creating content that resonates attracts organic traffic and builds brand authority critical in 2025.

22. Salesforce CRM: Enterprise Customer Management

Salesforce CRM offers advanced customer relationship management with deep automation, analytics, and customization suited for large e-commerce operations. It integrates sales, service, and marketing into one platform.

Features:

• Lead and opportunity management
• Automated workflows and AI-powered insights
• Custom dashboards and reports
• Integration with e-commerce and marketing platforms

Pricing:

• Starts at $25/user/month for Essentials
• More advanced plans range higher based on features

Why it matters: Salesforce empowers enterprises to maintain strong customer connections and execute complex marketing strategies needed to retain and grow 2025 customer bases.

23. WooCommerce: Flexible WordPress E-commerce Plugin

WooCommerce powers over 28% of online stores worldwide as a free, open-source plugin for WordPress. It provides extensive customization options, a growing ecosystem of extensions, and control over every aspect of an e-commerce site.

Features:

• Free core plugin for WordPress sites
• Wide variety of free and paid extensions
• Flexible product management and payment options
• Strong community and developer support

Pricing:

• Free plugin; paid extensions and hosting costs vary

Why it matters: WooCommerce’s flexibility and cost-effectiveness make it ideal for businesses wanting control and scalability for their 2025 e-commerce projects.

24. Wix eCommerce: Easy and Affordable Online Store Builder

Wix eCommerce is designed for small businesses and entrepreneurs seeking an affordable, user-friendly solution. It offers drag-and-drop website building, mobile optimization, and built-in marketing tools with easy inventory management.

Features:

• Simple drag-and-drop editor with customizable templates
• Integrated payment and shipping options
• SEO and marketing tools to promote products
• Mobile-friendly product pages and checkout

Pricing:

• Business Basic plan: $27/month
• Business Unlimited plan: $32/month
• Business VIP plan: $59/month

Why it matters: Wix is a great choice for small stores or new ventures looking for quick setup and ease of use in 2025 without heavy upfront costs.

25. Adobe Commerce (Magento): Enterprise-grade E-commerce Solution

Adobe Commerce, formerly Magento, is known for its powerful and flexible features tailored to large-scale e-commerce enterprises. It supports complex product catalogs, B2B operations, multi-store setups, and sophisticated marketing.

Features:

• Highly customizable and scalable architecture
• AI-driven capabilities with Adobe Sensei
• Extensive SEO and content management tools
• Support for global selling and multiple currencies

Pricing:

• Custom pricing, typically starts in tens of thousands of dollars annually depending on deployment

Why it matters: Adobe Commerce is trusted by global brands for delivering high-performance, feature-rich e-commerce experiences that scale well into 2025 and beyond.

Final Thoughts

Choosing the right combination of e-commerce tools is essential to compete and thrive in the fast-paced environment of 2025. From personalized shopping experiences to advanced analytics and automation, each tool brings unique value to help your business grow. Remember, mastering these tools is just one part of the equation showcasing your skills effectively through smart portfolios, like those built on Fueler, increases your credibility and opens doors to greater opportunities. Harness these technologies thoughtfully to unlock your store’s full potential this year.

FAQs

1. What are the best free e-commerce tools for small businesses in 2025?

WooCommerce, Google Analytics, Klaviyo (up to 250 contacts), and Omnisend’s free plan are top picks for starting on a budget.

2. How can AI personalization improve online shopping?

It shows shoppers products they’re most likely to buy, improving relevance, boosting conversion rates, and increasing average order value.

3. What is the most cost-effective platform to start an online store in 2025?

Shopify’s Basic plan, Wix eCommerce, and WooCommerce are budget-friendly yet powerful options.

4. How do email marketing tools boost sales for e-commerce stores?

By automating personalized campaigns like cart abandonment reminders and product recommendations, which encourage repeat purchases.

5. Which analytics tools give the best insights for e-commerce growth?

Google Analytics, Glew.io, and Hotjar offer valuable data on traffic, conversions, and user behavior.

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