07 Nov, 2021
When it comes to learning marketing, it’s really challenging to find an ultimate guide that will teach you a to z of marketing, but there isn’t only an ultimate guide and that makes it complex to start learning.
Today’s creator who has been helping and growing brands for decades was also getting tons of similar queries and that’s when he came up with “Zero to Marketing”, A collection of Short case studies written by Andrea that help you get better at marketing.
Let’s discover the journey of this amazing marketer and how he came up with Zero to Marketing 👇
Q. As you are currently building “Zero to Marketing”, curious to know how your journey as a creator started?
A. Oh, it started by accident. I noticed that I was answering the same marketing questions over and over on Indie Hackers. So I thought about starting a project to help founders get better at marketing. I tweeted about it, and it blew up, so I went ahead and did it!
Q. What’s the first-ever thing you have built or created?
A. Probably some random affiliate websites in the 2000s to experiment with SEO.
Q. What’s that one thing you want to achieve in 2021?
A. I want to launch a crash course to help founders create a marketing strategy for their product. I’m writing it in my spare time, and I definitely want to launch it before the year ends.
Q. What’s that one thing you are most curious about?
A. Right now, I’d like to know more about crypto. I’m still undecided if it’s a revolution or if it’s all hype. I guess we’ll see.
Q. What’s the one mistake you have done and will advice others not to repeat that?
A. I’m a perfectionist, so I’m not a move fast and break things type of guy. I pay a lot of attention to details. Sometimes this is good, but sometimes this is bad as it slows me down too much. So the advice to myself and to others would probably be “Just Do It”.
Q. Which book you are reading these days? Which Genre excites you the most?
A. I like thrillers, and I’m currently reading The Mastermind by Evan Radliff
Q. What do you love to do when not working? Any hobbies you want to share?
A. I love hiking and playing tennis. Since I spend a lot of time in front of a computer, I try to spend as much time as I can outdoor in nature. Oh, I’m also a bit of a foodie.
Q. Can you name three Creators on Twitter that inspire you most?
Q. What’s something you learnt/realized recently that you wish you learnt/realized much earlier?
A. If you build it, they won’t come. I didn’t learn this recently, though. That’s the reason why I got into marketing.
Q. Can you tell a bit about your current project?
A. Zero to Marketing is a no-weekly newsletter to help founders get better at marketing. Every two weeks, I pick a website and write a short case study explaining exactly how I’d grow it.
Q. What would you recommend to others who are looking to start their careers in the startup/SaaS space on how to go about it?
A. Launch a small side project as early as you can and get your hands dirty with things like SEO, social media, etc. You can experiment and understand what works and what doesn’t without doing too much damage.
Q. Suppose there is a big whiteboard in front of you. What’s the first line you would like to write?
A. Be kind
Q. Who is one underrated person you believe in the creator community whose story should be shared with the world?
A. He’s not underrated but when it comes to social media Mustafa Khundmiri is definitely one of my favorites.
A collection of Short case studies that help you get better at marketing.
Thanks for reading.
If you know anyone whose story must be shared like Andrea, let me know, email@example.com
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