20 Business Tools for US Entrepreneurs in 2025

Imagine running your US-based business using the smartest, most efficient tools that save time, boost productivity, and help you outpace competitors effortlessly. In 2025, entrepreneurs leveraging the best business tools create smoother workflows, better customer experiences, and faster growth. Whether launching a startup or scaling a side hustle, these 20 tools will power your success by simplifying every aspect of your business.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll guide you through 20 essential business tools every US entrepreneur should use in 2025. Beyond just knowing these tools, presenting your projects and skills professionally is key. Your portfolio isn’t just a collection of work it’s your proof of skill, your credibility, and your shortcut to trust.

1. QuickBooks Online — Simplify Your Accounting and Finance

Managing finances can be complex, but QuickBooks Online makes it simple with AI-powered bookkeeping and financial reporting. It automates expense tracking, invoicing, and tax prep, giving entrepreneurs clarity and control over cash flow. With real-time dashboards and mobile access, you can manage your finances anywhere and stay on top of deadlines.

• Automated bank and credit card transaction imports and categorization
• Customizable invoicing, payment reminders, and online payments
• Payroll management and tax form generation
• Mobile app for accounting on the go

Pricing:

• Simple Start: $20/month
• Essentials: $40/month
• Plus: $75/month
• Advanced: $200/month

Why it matters: Staying on top of your finances with QuickBooks helps you make smarter decisions and keeps taxes hassle-free.

2. Shopify — Build and Scale Your Online Store

Shopify is the leading eCommerce platform for entrepreneurs wanting to start or grow online stores without technical hassles. It offers beautiful, customizable templates, built-in payment processing, and integrates seamlessly with marketing and shipping services.

• User-friendly store setup with drag-and-drop design
• Multiple payment gateway options with fraud protection
• Marketing tools for SEO, email, and social ads
• 24/7 expert customer support

Pricing:

• Basic Shopify: $39/month
• Shopify: $105/month
• Advanced Shopify: $399/month

Why it matters: Shopify empowers entrepreneurs to reach customers globally with a professional, scalable online store quickly.

3. HubSpot CRM — Manage Leads and Customer Relationships

HubSpot’s free CRM helps entrepreneurs organize contacts, track deals, and automate outreach without complicated setup. It integrates effortlessly with marketing and sales tools, making it ideal for startups building a sales pipeline.

• Visual sales pipelines and deal tracking
• Email templates, scheduling, and automatic logging
• Contact segmentation and list management
• Integrations with Gmail, Outlook, and other apps

Pricing:

• Free CRM with essential features
• Paid Sales Hub starts at $50/month

Why it matters: HubSpot CRM streamlines lead management and personalizes follow-up, accelerating client acquisition.

4. Canva — Design Stunning Visuals Without Expertise

Canva puts powerful design tools into your hands with easy drag-and-drop creation tailored for entrepreneurs. It offers thousands of templates and AI-driven features for social media graphics, presentations, and marketing materials, all without hiring designers.

• Extensive template library for social, print, and web formats
• AI-powered background remover and design suggestions
• Collaboration tools for teams
• Millions of free stock photos and icons

Pricing:

• Free plan with robust features
• Pro plan: $13/month per user

Why it matters: Canva saves money on design and helps maintain professional branding across channels.

5. Slack — Streamline Communication with Your Team

Slack is a versatile messaging platform that improves team collaboration and keeps communication organized. Entrepreneurs can create channels for projects, automate reminders, and integrate with numerous apps to streamline workflows.

• Channels and direct messaging for focused conversations
• File sharing and searchable message history
• App integrations including Google Drive, Trello, and Zoom
• Voice and video call capabilities

Pricing:

• Free plan available with message history limit
• Pro plan: $8/user/month
• Business+ plan: $15/user/month

Why it matters: Clear communication is vital for fast decision-making and team alignment, especially for remote or growing teams.

6. Monday.com — Project Management Made Simple and Visual

Monday.com offers an intuitive, visual workspace to manage projects, workflows, and team collaboration. Entrepreneurs use it to track tasks, deadlines, and automate routine processes, ensuring projects stay on time and on budget.

• Customizable boards with multiple views (Kanban, calendar, timeline)
• Automation of reminders, status updates, and approvals
• Integration with email, Slack, and business apps
• Time tracking and workload management

Pricing:

• Basic: $10/user/month
• Standard: $12/user/month
• Pro: $20/user/month

Why it matters: Monday.com boosts productivity by keeping teams organized and workflows transparent.

7. Google Workspace — Essential Tools for Productivity and Collaboration

Google Workspace offers cloud-based email, document creation, file storage, and collaboration tools essential for entrepreneurs. Its real-time editing and sharing capabilities enable seamless teamwork.

• Professional email with custom domains
• Google Docs, Sheets, Slides for document creation
• Drive cloud storage with easy sharing
• Google Meet video conferencing

Pricing:

• Business Starter: $6/user/month
• Business Standard: $12/user/month
• Business Plus: $18/user/month

Why it matters: Google Workspace supports efficient communication and collaboration with industry-standard tools.

8. Zapier — Automate Repetitive Tasks Across Apps

Zapier connects the apps you use daily and automates repetitive workflows without code. Entrepreneurs save hours by automatically syncing data, sending notifications, or triggering follow-up emails.

• Integrates with 5,000+ apps including Gmail, Slack, and QuickBooks
• Multi-step automation workflows
• Conditional logic and filters for complex tasks
• User-friendly interface requiring no technical skills

Pricing:

• Free plan for basic Zaps
• Starter: $29.99/month
• Professional: $73.50/month

Why it matters: Automation keeps your business running smoothly without adding overhead or manual work.

9. Calendly — Simplify Scheduling with Clients and Teams

Calendly removes the hassle of back-and-forth emails to schedule meetings. It syncs with your calendar and lets clients book slots based on your availability, perfect for entrepreneurs handling appointments or consultations.

• Customizable scheduling links and meeting types
• Time zone detection for global clients
• Team scheduling and round-robin assignments
• Integrations with Zoom, Google Meet, and CRMs

Pricing:

• Basic free plan
• Essentials: $10/user/month
• Professional: $15/user/month

Why it matters: Efficient scheduling accelerates sales and client communication without frustrating delays.

10. FreshBooks — Simple, Cloud-Based Invoicing and Accounting

FreshBooks is designed for small businesses and freelancers to send invoices, track expenses, and manage payments easily. Its clean interface and automation reduce accounting headaches.

• Automated invoicing with payment reminders
• Expense tracking and receipt capture via mobile app
• Time tracking for billing project hours
• Integration with payment gateways and banks

Pricing:

• Lite: $17/month
• Plus: $30/month
• Premium: $55/month

Why it matters: FreshBooks helps entrepreneurs get paid faster and keep financials organized without an accountant.

11. Mailchimp — Email Marketing and Automation Made Easy

Mailchimp offers email marketing, automation, and audience segmentation tools essential for nurturing leads and customers. Its AI-powered insights optimize campaigns for higher engagement.

• Drag-and-drop email builder with templates
• Customer segmentation based on behavior and preferences
• Automated welcome sequences and follow-ups
• Analytics dashboard with real-time reporting

Pricing:

• Free plan for up to 2,000 contacts
• Essentials: $13/month
• Standard: $20/month

Why it matters: Email remains one of the highest ROI channels, and Mailchimp maximizes your impact with minimal effort.

12. Asana — Track Projects and Tasks Efficiently

Asana is a robust project and task management tool loved by entrepreneurs for its flexibility and usability. It helps teams stay aligned with timelines, responsibilities, and priorities.

• Task lists, projects, and timelines
• Customizable workflows with automation
• Integrations with Slack, Outlook, and Google Drive
• Mobile apps for work on the go

Pricing:

• Basic free plan
• Premium: $13.49/user/month
• Business: $30.49/user/month

Why it matters: Asana keeps projects on track, reducing delays and improving team accountability.

13. Airtable — Flexible Database and Content Management

Airtable combines spreadsheet ease with database complexity, ideal for managing content calendars, product inventories, and customer databases in one place.

• Multiple views: grid, calendar, Kanban, and gallery
• Rich fields for attachments, links, and collaborators
• Automated reminders and status updates
• Integrates with Zapier and Slack

Pricing:

• Free plan
• Plus: $10/user/month
• Pro: $20/user/month

Why it matters: Airtable adapts to diverse business needs, centralizing data for better decision-making.

14. Loom — Quick Video Messaging and Presentations

Loom allows entrepreneurs to record and share videos instantly, making communication faster and more personal. Great for demos, feedback, or client updates.

• Screen and webcam recording with narration
• Instant sharing via links or embeds
• Video editing and call-to-action buttons
• Viewer insights and engagement tracking

Pricing:

• Free plan with basic features
• Business: $12/user/month

Why it matters: Video messages build better relationships and save time compared to emails or calls.

15. Google Analytics 4 — Track Website and User Behavior

GA4 is the updated version of Google Analytics that provides deep insights into user behavior, conversion paths, and marketing performance.

• Event-based tracking with cross-platform analysis
• AI-driven predictive metrics and insights
• Customizable reports and dashboards
• Integration with Google Ads and BigQuery

Pricing:

• Free for most users
• Google Analytics 360: Custom enterprise pricing

Why it matters: Accurate data helps you optimize marketing efforts and improve customer experiences.

16. Zendesk — Customer Support and Help Desk Software

Zendesk streamlines customer support with tickets, chatbots, and knowledge bases, helping entrepreneurs deliver fast and consistent service.

• Multi-channel support including email, chat, and phone
• Automated ticket routing and AI-powered chatbots
• Customer satisfaction scoring and analytics
• Integration with CRM and social media

Pricing:

• Suite Team: $49/user/month
• Suite Growth: $79/user/month

Why it matters: Great support builds loyalty and reduces churn, crucial for business growth.

17. Notion — All-in-One Workspace for Notes and Projects

Notion combines notes, databases, task management, and wikis in one platform, perfect for entrepreneurs organizing ideas, projects, or knowledge bases.

• Templates for project management, docs, and databases
• Collaborative editing and commenting
• Embeds for media, spreadsheets, and web content
• Offline mode and mobile apps

Pricing:

• Personal free plan
• Personal Pro: $5/month
• Team: $10/user/month

Why it matters: Notion centralizes knowledge and teamwork, reducing scattered workflows.

18. Adobe Creative Cloud — Professional Digital Content Creation

Adobe Creative Cloud offers industry-leading tools for photo editing, video, and graphic design, key for entrepreneurs creating standout marketing assets.

• Apps include Photoshop, Illustrator, Premiere Pro, and more
• Cloud storage and asset sharing
• Regular updates and new features
• Integration with Adobe Stock for images and templates

Pricing:

• All Apps plan: $54.99/month
• Single App plans: from $20.99/month

Why it matters: High-quality content differentiates your brand, attracting and retaining customers.

19. Trello — Visual Task and Project Management

Trello uses boards, lists, and cards to visually manage tasks and projects. It’s simple yet powerful for tracking workflows and collaborating with teams.

• Drag-and-drop interface with attachments and checklists
• Power-ups for calendar, automation, and integrations
• Mobile and desktop apps for anywhere access
• Collaboration with comments and notifications

Pricing:

• Free plan
• Business Class: $12.50/user/month
• Enterprise plans available

Why it matters: Trello keeps teams organized and projects transparent, speeding execution.

20. Todoist — Personal and Team Task Management

Todoist helps entrepreneurs manage daily tasks, projects, and deadlines with an easy interface and strong cross-device sync.

• Task lists with subtasks, priorities, and labels
• Recurring due dates and reminders
• Collaboration with shared projects and comments
• Productivity tracking and goals

Pricing:

• Free plan
• Pro: $5/month
• Business: $8/user/month

Why it matters: Staying organized daily ensures nothing slips through the cracks, driving consistent progress.

Promote Your Entrepreneurial Skills with Fueler

Knowing and using the best tools is vital, but showing your expertise and results professionally accelerates growth. Fueler lets entrepreneurs build impressive portfolios featuring projects, workflows, and skill demonstrations. By showcasing real work with these tools, you build credibility that attracts clients, partners, and investors in 2025’s competitive market.

Final Thoughts

In 2025, US entrepreneurs succeed by combining the right tools with strong execution and professional presentation. These 20 business tools cover essential areas—finance, marketing, communication, and productivity making your operations smoother and more scalable. Harnessing these platforms lets you focus on growth, innovation, and customer success. Pair your toolset with a strong portfolio on Fueler, and you’ll open doors to new opportunities and sustained business success.

Frequently Asked Questions

1. What are the best business tools for startups in 2025?

Tools like QuickBooks, Shopify, HubSpot CRM, Canva, and Zapier lead in managing finances, sales, design, and automation effectively.

2. Are these business tools affordable for small entrepreneurs?

Most offer free tiers or flexible pricing plans making them accessible for startups and small businesses with tight budgets.

3. How do business tools improve productivity?

They automate repetitive tasks, centralize workflows, enhance team collaboration, and provide real-time data for smarter decisions.

4. How can I showcase my skills using these tools to win clients?

Platforms like Fueler allow you to build portfolios with real project examples, workflows, and results proving your expertise.

5. Do these tools integrate with each other?

Yes, many tools offer integrations or work with connectors like Zapier to sync data and automate cross-platform workflows.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talent for their organization based on their proof of work. You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.