9 Best Tools to Capture Leads for US Agencies

Are you tired of missing out on potential clients just because your agency’s lead capture process isn’t sharp enough? In 2025, US agencies that want to grow need tools that not only collect leads but also qualify, organize, and nurture them automatically. The best lead capture tools help you turn website visitors, social followers, and ad clicks into real business opportunities without letting anything slip through the cracks.

I’m Riten, founder of Fueler, a platform that helps companies hire through assignments and professionals showcase their best work. In this article, I’ll break down the best tools to capture leads for US agencies, with up-to-date features, pricing, and practical reasons why each one can transform your client acquisition. Remember, your lead capture strategy is more than just a form it’s your proof of marketing skill, your credibility, and your shortcut to trust with clients and partners.

1. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one inbound marketing platform perfect for agencies looking to capture, nurture, and convert leads. It offers customizable forms, landing pages, and pop-ups that integrate directly with its powerful CRM. HubSpot’s automation and analytics make it easy to track every lead’s journey and optimize your campaigns.

• Drag-and-drop form and landing page builder
• Automated email follow-ups and lead scoring
• Real-time analytics and reporting
• Seamless integration with HubSpot CRM

Why it matters: HubSpot Marketing Hub streamlines the entire lead capture process, helping agencies maximize conversions and nurture prospects from the first click to the final sale.

Pricing: Free plan available, Starter starts at $20/month, Professional at $890/month, Enterprise at $3,600/month (billed annually)

2. Typeform

Typeform is known for its interactive, conversational forms that boost engagement and capture more qualified leads. Its user-friendly interface lets agencies create beautiful surveys, quizzes, and lead forms that feel like a real conversation, not just another form.

• Conversational, mobile-friendly forms and quizzes
• Conditional logic and question branching
• Integrations with CRM and email tools
• Real-time response notifications

Why it matters: Typeform’s engaging design increases completion rates, ensuring agencies collect more—and better lead information from every campaign.

Pricing: Basic: $25/month, Plus: $50/month, Business: $83/month (billed annually)

3. Leadpages

Leadpages is a landing page builder designed to help agencies convert traffic into leads with high-converting templates and built-in A/B testing. It offers easy integration with email marketing and CRM platforms, making it simple to capture and follow up with leads.

• Drag-and-drop landing page and pop-up builder
• Built-in A/B testing and analytics
• Mobile-optimized templates
• Integrates with major CRMs and email tools

Why it matters: Leadpages empowers agencies to launch campaigns quickly and optimize for conversions, turning more visitors into high-quality leads.

Pricing: Standard: $49/month, Pro: $99/month, Advanced: $399/month (billed annually)

4. OptinMonster

OptinMonster is a lead generation powerhouse, offering advanced targeting and personalization for pop-ups, slide-ins, and forms. Its behavior-based triggers and analytics help agencies capture leads at the perfect moment.

• Multiple campaign types: pop-ups, slide-ins, floating bars
• Exit-intent and time-based triggers
• A/B testing and conversion analytics
• Integrates with all major marketing platforms

Why it matters: OptinMonster’s smart targeting ensures agencies capture leads at the right time, boosting conversion rates and ROI on every campaign.

Pricing: Basic: $9/month, Plus: $19/month, Pro: $29/month, Growth: $49/month (billed annually)

5. Unbounce

Unbounce is a leading landing page platform built for marketers who want to create, test, and optimize lead capture pages without coding. Its AI-powered tools and dynamic text replacement help agencies personalize experiences and increase conversions.

• AI-powered landing page builder and optimization
• Dynamic text replacement for personalized campaigns
• A/B testing and conversion analytics
• Integrates with CRM, email, and ad platforms

Why it matters: Unbounce helps agencies build high-performing landing pages that adapt to each visitor, driving more leads from every marketing channel.

Pricing: Launch: $99/month, Optimize: $145/month, Accelerate: $240/month, Concierge: $625/month (billed annually)

6. Jotform

Jotform is a flexible online form builder that lets agencies create everything from simple contact forms to complex lead qualification surveys. Its drag-and-drop interface and hundreds of templates make it easy to launch new campaigns fast.

• Drag-and-drop form builder with conditional logic
• Hundreds of templates and integrations
• Payment collection and e-signature support
• Real-time response tracking

Why it matters: Jotform’s versatility allows agencies to capture leads in any scenario, from website inquiries to event sign-ups, all with minimal setup time.

Pricing: Starter: Free, Bronze: $34/month, Silver: $39/month, Gold: $99/month (billed annually)

7. Intercom

Intercom is a conversational marketing platform that uses chatbots, live chat, and automated messaging to capture and qualify leads in real time. It’s ideal for agencies that want to engage website visitors instantly and move them through the sales funnel faster.

• Live chat, chatbots, and automated messaging
• Lead qualification and routing
• Integration with CRM and helpdesk tools
• In-depth visitor analytics

Why it matters: Intercom’s real-time engagement helps agencies capture leads while they’re most interested, increasing the chances of conversion and follow-up success.

Pricing: Starter: $39/month, Pro and Premium: custom pricing

8. Mailchimp

Mailchimp is best known for email marketing, but its landing pages and sign-up forms are powerful tools for capturing and nurturing leads. Agencies can easily segment lists, automate follow-ups, and analyze campaign performance.

• Customizable sign-up forms and landing pages
• Email automation and audience segmentation
• Campaign analytics and reporting
• Integrates with e-commerce and CRM tools

Why it matters: Mailchimp allows agencies to capture leads and nurture them with targeted email campaigns, supporting long-term relationship building.

Pricing: Free plan available, Essentials: $13/month, Standard: $20/month, Premium: $350/month (billed monthly)

9. Poptin

Poptin lets agencies create engaging pop-ups, forms, and bars to capture leads and reduce website abandonment. Its targeting and trigger options help deliver the right message at the right time.

• Drag-and-drop pop-up and form builder
• Exit-intent, scroll, and time-based triggers
• A/B testing and analytics dashboard
• Integrates with major CRM and email platforms

Why it matters: Poptin’s customizable pop-ups help agencies capture leads before they leave, maximizing every website visit and boosting conversion rates.

Pricing: Free plan available, Basic: $25/month, Pro: $59/month, Agency: $119/month (billed annually)

Why Fueler is a Smart Choice for Lead Capture Projects

Fueler lets you showcase your lead generation campaigns, landing pages, and automation workflows in a professional portfolio. By documenting your lead capture strategies and results, you can prove your expertise to clients and employers, making it easier to win new agency contracts and assignments.

Final Thought

The right lead capture tool can make all the difference for US agencies in 2025. Whether you need advanced automation, engaging forms, or real-time chat, these tools help you capture, qualify, and nurture more leads—turning your marketing into real business growth. Invest in a tool that fits your agency’s workflow and watch your pipeline fill up with quality prospects.

FAQs

1. What is the best lead capture tool for US agencies?

HubSpot Marketing Hub and Unbounce are top choices for their automation, analytics, and integration capabilities.

2. Can I use free tools to capture leads for my agency?

Yes, tools like HubSpot, Jotform, and Mailchimp offer free plans with essential lead capture features.

3. How do lead capture tools improve conversion rates?

They use automation, targeting, and analytics to engage visitors at the right time and collect more qualified leads.

4. Are these tools easy to integrate with my CRM or email platform?

Most of these tools offer seamless integrations with major CRMs, email marketing, and automation platforms.

5. How can I showcase my lead capture skills to clients?

Use Fueler to organize and present your lead generation campaigns, landing pages, and results in a professional portfolio.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.