7 Best SaaS CRMs for European Businesses in 2025

Many European businesses are realizing that their customer relationships are the heartbeat of sustainable growth. But in 2025, building true customer trust and loyalty means more than just storing contacts; it's about delivering speed, personalization, data privacy, and seamless collaboration at every step. The right CRM puts all that power (and more) into one platform.

I’m Riten, founder of Fueler, a platform built for professionals to prove their work with outcome-driven projects. In this guide, I’ll walk you through the best SaaS CRMs empowering businesses across Europe this year. Just as a rich project portfolio wins clients and jobs, a great CRM is your shortcut to customer credibility and scalable business results.

1. Salesforce Sales Cloud

Salesforce remains a leader among cloud CRMs, especially for European mid-sized and large businesses demanding flexibility, automation, and integrations. Its AppExchange ecosystem ensures every team finds the features and industry add-ons they need.

• Advanced sales automations and opportunity tracking
• Customizable pipelines, reporting, and dashboards
• Deep integration with email, calendar, and third-party apps
• Compliance-ready for GDPR and European data standards

Pricing (2025):

• Essentials: €30/user/month
• Professional: €75/user/month
• Enterprise: €150/user/month
• Unlimited: €300/user/month

Why it stands out: Salesforce’s powerful automations and local compliance are the secret sauce for enterprises scaling across Europe’s varied markets.

2. HubSpot CRM

HubSpot CRM is a favorite for European SMBs and startups because it’s both easy to use and richly featured even on the free plan. It offers a unified system for sales, marketing, and service, connecting all your customer data without tech headaches.

• Free forever CRM core with upgrades for automation
• Built-in marketing, service, and operations modules
• Activity timeline, deal tracking, email scheduling
• Scalable pricing as your business grows

Pricing (2025):

• Free
• Starter: €18/user/month
• Professional: €90/user/month
• Enterprise: €150/user/month

Why it stands out: HubSpot lets scaling businesses start fast, experiment, and consolidate sales, marketing, and service—all with strong GDPR compliance in Europe.

3. Pipedrive

Pipedrive is made for teams that want visual pipelines and incredible ease-of-use. Popular among sales-driven SMBs, it helps you stay on top of every deal—and never lose sight of your next move.

• Drag-and-drop deal pipelines and customizable stages
• In-app forecasting, goal setting, and team insights
• Email, call, and activity tracking bundled in
• Marketplace of integrations and web forms

Pricing (2025):

• Essential: €21/user/month
• Advanced: €39/user/month
• Professional: €59/user/month
• Power: €74/user/month
• Enterprise: €99/user/month

Why it stands out: Pipedrive’s user-first approach means busy teams onboard in hours, not weeks, and can instantly boost sales productivity.

4. Zoho CRM

Zoho CRM has rapidly matured to deliver enterprise-rich features at SMB prices, with custom modules for projects, finance, marketing, and inventory—plus language and compliance support for European teams.

• AI-powered sales assistant (Zia)
• Custom workflow automation and scoring
• Built-in telephony, inventory, and marketing tools
• Ready for GDPR, multi-currency, and EU reporting

Pricing (2025):

• Standard: €18/user/month
• Professional: €30/user/month
• Enterprise: €50/user/month
• Ultimate: €65/user/month

Why it stands out: Zoho’s flexibility and cost savings are a hit with growing businesses that want deep customization without enterprise pricing.

5. Freshsales (Freshworks)

Freshsales is part of the Freshworks suite, designed for businesses that want a unified experience for sales, marketing, and support. Its AI engine Freddy suggests next best actions, surfaces insights, and even scores deals for you—perfect for fast-moving European teams.

• AI-powered activity capture and lead scoring
• Visual sales pipelines and workflow automations
• Built-in phone, email, and chat
• Deep analytics and European data residency

Pricing (2025):

• Growth: €15/user/month
• Pro: €39/user/month
• Enterprise: €69/user/month

Why it stands out: Freshsales empowers agile European teams with AI-driven guidance and full integration with broader Freshworks products.

6. monday.com CRM

monday.com has evolved from project management to one of Europe’s most flexible CRMs. It delivers low-code/no-code pipeline customization and lets teams automate processes, manage contacts, and sync tasks all in a super visual workspace.

• Fully custom CRM boards and automations
• Centralizes sales, customer data, and projects
• Advanced reporting, goals, and notifications
• Third-party integrations and mobile-ready design

Pricing (2025):

• Basic: €12/seat/month
• Standard: €17/seat/month
• Pro: €29/seat/month
• Enterprise: Custom

Why it stands out: monday.com bridges CRM, project management, and workflow automation so tightly, teams can design the exact setup they need—no IT ticket required.

7. SuperOffice CRM

European-founded and trusted for decades, SuperOffice is tailor-made for Nordic and Northern European businesses valuing local support, privacy, and smooth adoption. Its CRM connects sales, service, and marketing on privacy-focused infrastructure.

• Contact, pipeline, and project management in one
• Strong GDPR compliance, with EU-hosted data
• Easy customizations, role-based permissions, and robust support
• Multilingual UI and proven reliability

Pricing (2025):

• Sales CRM: From €49/user/month
• Service & Marketing add-ons: Additional pricing

Why it stands out: SuperOffice offers unmatched privacy and hands-on support, making it popular for regulated or risk-conscious European industries.

How Fueler Helps You Get the Most from Your CRM

The value of a great CRM comes to life when you show the business impact. On Fueler, you can document projects like “Cut sales cycle by 20% using HubSpot automation” or “Migrated CRM from spreadsheets to monday.com in 3 weeks.” This real-world proof gives you instant credibility with clients, partners, or future employers—because it’s not just about knowing, it’s about showing results.

Final Thought

The right SaaS CRM isn’t just software it’s the nerve center of customer relationships, business intelligence, and growth. In 2025, the best CRMs are flexible, user-friendly, locally compliant, and deeply integrative. Whether you’re scaling a startup in Berlin, running sales in Milan, or building service operations in Madrid, choosing smart CRM software is the next step to turning prospects into raving fans.

Frequently Asked Questions

1. Which CRM is most popular with European startups?

HubSpot and Pipedrive are especially popular for their ease of use, fast setup, and free or trial plans suitable for early-stage businesses.

2. Are these CRMs GDPR compliant?

Yes. All CRMs listed are fully compliant with EU data regulations and offer settings for data privacy, residency, and secure user access.

3. What’s the easiest CRM for non-technical teams?

Pipedrive and monday.com CRM feature no-code customization and intuitive interfaces that even first-time CRM users can master quickly.

4. Can I migrate from spreadsheet-based CRM to these platforms?

Absolutely. All major CRM vendors offer import tools and support to quickly bring your contacts, deals, and activity logs from spreadsheets.

5. How do I showcase CRM implementation skills to potential clients or employers?

Use Fueler to publish documented CRM migration projects, workflow automations, or sales improvement case studies and build a discoverable portfolio of real results in the competitive European business market.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.