10 Best Email Automation Tools for US Companies

Email automation is the backbone of modern marketing, helping US companies nurture leads, boost sales, and stay connected with customers. The right tool lets you send personalized messages, track results, and scale your campaigns all while saving hours every week.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll break down the best email automation tools for US companies, with features, pricing, and what makes each one stand out. Just like a strong portfolio proves your skills, using the right email platform is your shortcut to more conversions and lasting customer relationships.

1. Mailchimp

Mailchimp is one of the most popular email automation tools, known for its ease of use and powerful features. It offers drag-and-drop campaign builders, advanced segmentation, and detailed analytics, making it ideal for businesses of all sizes.

• Drag-and-drop email builder
• Automated workflows and segmentation
• Detailed reporting and analytics

Pricing:

• Free plan available, paid plans start at $13 per month

Why it matters: Mailchimp helps companies automate campaigns, personalize content, and track performance, making it easier to grow your audience and increase revenue.

2. HubSpot

HubSpot’s email automation is part of its all-in-one marketing platform. It offers smart personalization, A/B testing, and seamless integration with CRM and sales tools.

• Smart personalization and A/B testing
• CRM and sales integration
• Automated lead nurturing

Pricing:

• Free plan available, paid plans start at $20 per month

Why it matters: HubSpot lets you automate the entire customer journey, from first email to closed sale, helping you nurture leads and close more deals.

3. ActiveCampaign

ActiveCampaign is known for advanced automation, powerful segmentation, and customer experience tools. It’s great for companies wanting to create complex workflows and personalized journeys.

• Visual automation builder
• Advanced segmentation
• Site tracking and CRM integration

Pricing:

• Plans start at $29 per month

Why it matters: ActiveCampaign gives you control over every customer touchpoint, helping you deliver the right message at the right time and increase engagement.

4. Klaviyo

Klaviyo is built for e-commerce businesses, offering deep integration with platforms like Shopify and WooCommerce. It uses data-driven automation to send targeted emails and SMS.

• E-commerce platform integrations
• Predictive analytics and segmentation
• Automated email and SMS flows

Pricing:

• Free for up to 500 contacts, paid plans start at $20 per month

Why it matters: Klaviyo helps online stores boost repeat sales and customer loyalty by sending the most relevant messages based on real-time data.

5. ConvertKit

ConvertKit is designed for creators, bloggers, and small businesses. It offers simple automation, customizable sign-up forms, and visual workflow editors.

• Visual automation builder
• Customizable forms and landing pages
• Subscriber tagging and segmentation

Pricing:

• Free for up to 1,000 subscribers, paid plans start at $15 per month

Why it matters: ConvertKit makes it easy to grow your audience, nurture relationships, and turn subscribers into loyal fans.

6. Sendinblue

Sendinblue is an all-in-one marketing platform with email, SMS, and chat automation. It offers drag-and-drop design, advanced segmentation, and transactional email services.

• Multi-channel automation (email, SMS, chat)
• Transactional email and marketing campaigns
• Real-time reporting and analytics

Pricing:

• Free plan available, paid plans start at $25 per month

Why it matters: Sendinblue lets companies connect with customers across multiple channels, increasing reach and engagement with every campaign.

7. Drip

Drip specializes in e-commerce automation, helping online retailers create personalized customer journeys. It features visual workflow builders, advanced segmentation, and revenue tracking.

• Visual workflow automation
• Advanced e-commerce segmentation
• Revenue and engagement analytics

Pricing:

• Plans start at $39 per month

Why it matters: Drip helps e-commerce brands drive more sales by sending the right offers to the right people at the right time.

8. Moosend

Moosend offers powerful automation features with a simple interface. It includes drag-and-drop email builders, real-time analytics, and advanced segmentation for targeted campaigns.

• Drag-and-drop campaign builder
• Real-time analytics and reporting
• Advanced segmentation and triggers

Pricing:

• Free trial available, paid plans start at $9 per month

Why it matters: Moosend makes it easy for companies to launch, track, and optimize campaigns, helping you improve results without a steep learning curve.

9. Omnisend

Omnisend is an automation platform for e-commerce, combining email, SMS, and push notifications. It offers pre-built workflows, product recommendations, and deep store integrations.

• Multi-channel automation (email, SMS, push)
• Pre-built e-commerce workflows
• Product recommendations and integrations

Pricing:

• Free for up to 250 contacts, paid plans start at $16 per month

Why it matters: Omnisend helps online businesses reach customers wherever they are, boosting conversions and retention with personalized automation.

10. MailerLite

MailerLite is a user-friendly email automation tool with a focus on simplicity and affordability. It includes drag-and-drop design, automation workflows, and landing page builders.

• Drag-and-drop email and landing page builder
• Automation workflows and triggers
• Subscriber management and segmentation

Pricing:

• Free for up to 1,000 subscribers, paid plans start at $10 per month

Why it matters: MailerLite gives companies all the essentials for email marketing success, making it easy to launch campaigns and grow your list on a budget.

Strategic Mention: Showcase Your Email Campaign Results with Fueler

As you launch and optimize email campaigns, document your best-performing flows and results. With Fueler, you can organize and showcase your marketing achievements, helping you win new clients and prove your expertise.

Final Thought

Email automation is a must-have for US companies in 2025. The right tool saves time, increases engagement, and helps you build lasting customer relationships. Keep testing, learning, and optimizing to get the most from every campaign.

FAQs

1. What is the best email automation tool for US companies?

Mailchimp, HubSpot, and ActiveCampaign are top choices, offering powerful automation, analytics, and integrations.

2. How much do email automation platforms cost?

Most tools offer free plans, with paid options starting around $10 to $30 per month, depending on features and list size.

3. Can these tools integrate with e-commerce and CRM platforms?

Yes, leading email automation tools integrate with Shopify, WooCommerce, Salesforce, and other business platforms.

4. What features should I look for in an email automation tool?

Look for automation workflows, segmentation, analytics, A/B testing, and easy integration with your existing tools.

5. How does Fueler help companies with email marketing?

Fueler lets you document and showcase your best email campaigns, making it easier to attract new clients and prove your marketing skills.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.