Best Email Automation Tools for Digital Agencies

Struggling to save time and deliver scalable results for your digital agency clients? The right email automation tools can turn chaos into clarity and boost both your conversions and your reputation. Mastering automation in 2025 means more productivity, less manual work, and better ROI for every campaign.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this write-up, I’ll walk you through the top email automation tools every digital agency should consider in 2025. Choosing the right platform isn’t just about sending emails, but about building credibility and giving your agency an unbeatable edge through smart campaign delivery.

1. ActiveCampaign

ActiveCampaign is a favorite among agencies for its deep automation, advanced segmentation, and strong CRM features. It lets you design complex customer journeys, automate lead nurturing, and segment audiences to send super-relevant messages. Its visual workflow builder makes even complicated strategies easy to set up, while built-in reporting keeps your team on track.

• Visual automation builder for detailed campaigns
• Smart CRM integration and sales automations
• Conditional content and split testing
• Integration with 900+ apps and platforms

Pricing:

• Starts at $15/month for up to 1,000 contacts
• $39/month for higher-tier (plus extra contacts)

Why It Matters: Choosing sophisticated automation like ActiveCampaign helps agencies streamline complex campaigns, deliver personalization at scale, and impress clients with results-driven, data-backed strategies.

2. MailerLite

MailerLite offers an intuitive drag-and-drop interface, robust automation, and powerful segmentation for agencies and even smaller teams. Its real visual editor, landing page builder, and clear analytics make it a top choice for fast, beautiful campaigns without a steep learning curve.

• Unlimited emails on most plans
• Advanced automations for follow-ups and newsletters
• Easy list management, segmentation, and tagging
• A/B testing and campaign reports

Pricing:

• $9/month for “Growing Business” plan (up to 1,000 subscribers, unlimited emails)
• $18/month for “Advanced” with AI, advanced automations

Why It Matters: For agencies seeking an affordable, easy-to-learn solution, MailerLite makes sophisticated automation available without huge overhead or complex onboarding.

3. Moosend

Moosend is valued for its unlimited emails, advanced workflow builder, and AI-driven automation recipes. Agencies love its campaign templates, behavioral triggers, and personalization especially for eCommerce clients. Reporting, real-time analytics, and a low learning curve make it great for client management.

• Drag-and-drop automation builder
• A/B testing and analytics dashboard
• Unlimited emails to all contacts
• Responsive support and custom reports

Pricing:

• $9/month for up to 500 contacts (unlimited emails)

Why It Matters: Moosend gives agencies a scalable, budget-friendly automation tool to drive conversions with less manual effort letting you compete with bigger firms even at a lower cost.

4. Klaviyo

Klaviyo is a powerhouse for eCommerce email and SMS automation. With deep Shopify and WooCommerce integration, real-time data syncing, and workflow templates, agencies can launch complex sequences quickly. Smart segmentation and AI-driven product recommendations boost personalization.

• Advanced automation for abandoned carts, birthdays, and product follow-ups
• Predictive analytics and revenue tracking
• Seamless eCommerce integration
• SMS marketing and multi-channel support

Pricing:

• $45/month for up to 1,000 contacts

Why It Matters: If your agency serves eCommerce brands, Klaviyo’s automation and personalization convert more leads and build lasting customer relationships.

5. Brevo (formerly Sendinblue)

Brevo stands out with multi-channel automation including email, SMS, WhatsApp, and chat. Agencies favor its easy automation, flexible pay-as-you-go model, and robust feature set for transactional campaigns and newsletters.

• Unlimited contacts with tiered email volume plans
• Drag-and-drop flows for automations
• CRM, Facebook ads, and SMS included
• Strong API for integrations

Pricing:

• $8.08/month for up to 500 contacts (300 emails/day free)

Why It Matters: Brevo offers affordable, diverse automation and cross-channel marketing for agencies needing flexibility and full-service communication.

6. GetResponse

GetResponse’s all-in-one approach to email, landing pages, webinars, and basic CRM makes it attractive for agencies that want everything in one dashboard. Its automation tool supports lead scoring, custom workflows, and robust analytics.

• Automation workflows and visual builder
• Conversion funnels and eCommerce tools
• Landing page creator and webinar hosting
• Built-in reporting and analytics

Pricing:

• $15.58/month for up to 1,000 contacts (includes basic automation)

Why It Matters: GetResponse keeps all your digital campaign tools in one place, ideal for agencies who want streamlined, end-to-end automation without switching platforms.

7. Constant Contact

Built for growing agencies, Constant Contact combines email automation, SMS, and simple CRM features in a user-friendly package. With social media ads, high deliverability, and responsive support, it’s a reliable pick for consistent results.

• Automation templates including welcome and follow-up emails
• Easy-to-use campaign designer
• Real-time tracking for opens, clicks, and engagement
• Social media and Facebook ad integration

Pricing:

• $12/month for Lite (500 contacts)
• $35/month for Standard (advanced automation, 500 contacts)

Why It Matters: Consistent support, automation, and multi-channel features make Constant Contact a dependable tool for agencies wanting hassle-free management across many clients.

How Fueler Helps Agencies Win

Mastering email automation tools is vital, but so is hiring professionals who can use them to their full potential. At Fueler, you find expert marketers and automation specialists whose work is proven by real client assignments. Let Fueler’s talent pool supercharge your agency get work samples, track performance, and scale your campaigns with skilled help.

Final Thought

With automation now key to agency growth, the right platform can mean more clients, more results, and more revenue in 2025. Focus on a solution that matches your needs: reporting, integrations, channels, and budget. Combine technical power with expert strategy—Fueler is where you find both.

FAQs

1. Which email automation tool is best for small agencies with a tight budget?

MailerLite and Brevo offer top-notch automation features at low monthly pricing and include free plans for small lists.

2. Is it better to choose a tool with unlimited emails or unlimited contacts?

It depends on your usage patterns. Unlimited emails help with frequent sends, while unlimited contacts benefit agencies managing multiple clients with large lists.

3. Do these tools support SMS and other channel integrations?

Yes, platforms like Brevo, Klaviyo, and ActiveCampaign offer multi-channel automation including SMS, WhatsApp, and even Facebook ads.

4. Are annual plans cheaper than monthly?

Most tools offer discounts for annual billing, typically saving 10–30% versus monthly rates. Check current deals on the tool’s website for details.

5. How does Fueler help agencies run better email campaigns?

Fueler helps you hire verified freelance specialists with real-world results in email automation, ensuring your agency delivers winning campaigns every time.

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You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

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