12 Best Email Automation Tools 2025

Email remains one of the most effective marketing channels in 2025, but manual email campaigns can be tedious and inefficient. Email automation tools help businesses and freelancers in the USA send personalized, timely, and high-converting emails with ease. They automate everything from welcome sequences to cart abandonment and customer re-engagement campaigns.

I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. In this article, I cover the 12 best email automation tools of 2025 that professionals use to build lasting client relationships and boost revenue. Remember to showcase your automation projects through portfolios to build client trust and stand out.

Why Email Automation is Essential in 2025

With rising inbox overload and user expectations for personalization, automation ensures your emails hit the right person at the right time with the right message. It translates to better engagement, more conversions, and less manual effort.

Benefits of Email Automation:

• Saves time by automating repetitive email sequences
• Personalizes communication based on user behavior
• Integrates with CRM, ecommerce, and customer support tools
• Tracks performance with detailed analytics

Why it matters: Email automation is a critical skill for US marketers and freelancers seeking to build deeper relationships and increase sales at scale.

12 Best Email Automation Tools for 2025

1. Mailchimp

Mailchimp is a widely used, beginner-friendly platform offering powerful email automation along with CRM and marketing tools. It suits freelancers and businesses wanting simpler yet effective email marketing.

Features:

• Visual automation builder with drag-and-drop
• Pre-built, customizable email templates
• Audience segmentation and behavioral targeting
• Integrated reporting and A/B testing

Pricing:

• Free tier with basic automation
• Paid plans start at $13/month

Why it matters: Mailchimp offers an easy entry to email automation for US professionals and freelancers, balancing power with usability.

2. ActiveCampaign

ActiveCampaign combines email automation with CRM and sales automation, enabling personalized, multi-channel customer journeys tailored to individual behavior and interests.

Features:

• Advanced workflow automation builder
• Email personalization and lead scoring
• Sales CRM and pipeline management
• Integrations with Slack, Shopify, and more

Pricing:

• Plans start at $29/month

Why it matters: ActiveCampaign suits US freelancers and agencies wanting deeper customer insights and multi-step automations.

3. HubSpot Email Marketing

HubSpot’s email automation tools are part of its robust CRM and marketing platform. It’s favored for seamless integration between marketing, sales, and service teams.

Features:

• Drag-and-drop email and automation workflows
• Built-in CRM data for personalization
• Trigger-based sequences
• Contact management and analytics

Pricing:

• Free basic email marketing tools
• Paid marketing hub plans from $50/month

Why it matters: HubSpot is ideal for US businesses looking for a unified platform with powerful automation and CRM capabilities.

4. Drip

Drip specializes in e-commerce email automation, helping online stores deliver targeted campaigns based on customer activity and behavior to boost conversions.

Features:

• Behavioral email workflows for cart recovery and promotions
• E-commerce CRM features
• Multi-channel marketing including SMS
• Detailed revenue attribution reporting

Pricing:

• Starts at $39/month

Why it matters: Drip is perfect for US e-commerce professionals focused on turning email automation into revenue.

5. ConvertKit

ConvertKit focuses on creators and freelancers with easy-to-use automation for growing subscriber lists and delivering personalized content via email sequences.

Features:

• Visual automation funnels
• Subscriber tagging and segmentation
• Landing page creation tools
• Integration with payment processors

Pricing:

• Free basic tier
• Paid plans start at $15/month

Why it matters: ConvertKit empowers US freelancers and creators to build meaningful audience relationships without complex setups.

6. Sendinblue

Sendinblue offers email and SMS automation in one platform, popular with small to medium US businesses wanting affordable and multi-channel marketing.

Features:

• Email automation builder with workflows
• SMS marketing integration
• Transactional email support
• Real-time analytics

Pricing:

• Free tier with daily email limits
• Paid plans from $25/month

Why it matters: Sendinblue’s multi-channel approach suits US businesses needing budget-friendly, versatile marketing tools.

7. GetResponse

GetResponse combines email marketing automation with webinar hosting, landing pages, and e-commerce tools, targeting growing US businesses.

Features:

• Advanced marketing automation workflows
• Email templates and responsive design
• Webinar and CRM built in
• Conversion funnels and analytics

Pricing:

• Plans start at $19/month

Why it matters: GetResponse offers an all-in-one approach that helps US startups and marketers manage campaigns end-to-end.

8. Moosend

Moosend is an affordable email automation platform with advanced automation capabilities and AI-powered personalization, ideal for small US businesses.

Features:

• Drag-and-drop campaign builder
• AI-based product recommendations
• Real-time analytics and reporting
• Marketing automation triggers

Pricing:

• Free plan available
• Paid starts at $10/month

Why it matters: Moosend is a cost-effective way for US freelancers and SMBs to automate email campaigns with smart personalization.

9. Klaviyo

Klaviyo is built for e-commerce businesses, offering deep integrations with platforms like Shopify and Magento to power email and SMS automations.

Features:

• Advanced segmentation and personalization
• Behavior-based triggered campaigns
• Integration with online stores and CRMs
• ROI tracking and dashboards

Pricing:

• Free up to 250 contacts
• Paid plans start at $20/month

Why it matters: Klaviyo is preferred by US e-commerce entrepreneurs wanting to maximize customer lifetime value through automation.

10. MailerLite

MailerLite is known for a simple interface and strong automation tools at a low price, popular with US freelancers and small businesses.

Features:

• Drag-and-drop email editor and automation
• Subscriber tagging and segmentation
• Built-in landing page and site builder
• Reporting and A/B testing

Pricing:

• Free up to 1,000 subscribers
• Paid plans from $10/month

Why it matters: MailerLite is ideal for US freelancers needing straightforward, budget-friendly email automation.

11. Omnisend

Omnisend combines email, SMS, and push notifications for seamless omnichannel marketing automation targeting US e-commerce brands.

Features:

• Multi-channel automation workflows
• Pre-built templates and drag-and-drop editor
• Real-time reporting and customer insights
• Cart recovery and promo campaigns

Pricing:

• Free tier with basic features
• Paid plans start at $16/month

Why it matters: Omnisend helps US e-commerce marketers automate customer journeys across channels easily.

12. ActiveTrail

ActiveTrail provides email, SMS, and landing page automation with easy-to-use tools, popular with US small businesses and marketers.

Features:

• Visual automation builder
• SMS and email combined campaigns
• A/B testing and analytics
• Rich media email designs

Pricing:

• Plans start at $9/month

Why it matters: ActiveTrail offers cost-effective automation for US businesses seeking to expand their marketing reach with minimal effort.

Fueler Helps You Showcase Your Email Automation Expertise

Using these email automation tools effectively is one thing. Showing your workflow setups, campaign results, and technical skills through project portfolios built on Fueler is another. In 2025, a well-crafted portfolio that displays your email marketing achievements can accelerate client trust and job wins in the US market.

Final Thoughts

Email automation tools remain a cornerstone of digital marketing in 2025, helping businesses and freelancers deliver personalized, timely campaigns with less manual work. From beginner-friendly apps like Mailchimp and MailerLite to powerful platforms like ActiveCampaign and Klaviyo, each tool serves different needs. Pairing your automation skills with portfolios that showcase real campaign examples on Fueler helps you build credibility and land more clients.

FAQs

1. What is the best email automation tool for beginners in 2025?

Mailchimp and MailerLite offer easy-to-use entry points with free plans and intuitive interfaces.

2. Which tools are best for e-commerce email automation?

Klaviyo, Omnisend, and Drip specialize in e-commerce automation and analytics.

3. Can email automation tools integrate with CRMs?

Yes, many tools like HubSpot, ActiveCampaign, and GetResponse offer CRM integrations.

4. How do email automation tools help freelancers?

They save time on repetitive emails, increase personalization, and improve client follow-up.

5. How can I showcase my email marketing work effectively?

Platforms like Fueler let you create portfolios with campaign samples, workflows, and analytics reports.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talent for their organization based on their proof of work. You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.