8 Best CRM Software for US Small Businesses

Are you finding it tough to keep up with customer conversations, manage leads, and grow your sales pipeline? In 2025, US small businesses need CRM software that is simple, effective, and affordable. The right CRM can help you organize contacts, automate follow-ups, and deliver better customer service, giving your business a competitive edge.

I’m Riten, founder of Fueler, a platform that helps companies hire through assignments and professionals showcase their best work. In this article, I’ll walk you through the best CRM software for US small businesses, breaking down each tool’s features, pricing, and why it stands out. Remember, a well-chosen CRM is more than just a database—it’s your proof of organization, your credibility, and your shortcut to trust with clients and partners.

1. HubSpot CRM

HubSpot CRM is a favorite for small businesses because it offers a generous free plan and an easy-to-use interface. It helps you manage contacts, track deals, and automate emails, all from one dashboard. HubSpot also integrates with Gmail, Outlook, and many popular business tools, making it a flexible choice for growing companies.

• Unlimited users and up to 1 million contacts on the free plan
• Email tracking, pipeline management, and live chat
• Customizable dashboards and detailed reporting
• Integrates with hundreds of apps

Why it matters: HubSpot CRM allows small businesses to get started with professional customer management at no cost, helping you scale your operations and compete with larger companies.

Pricing: Free plan available, Starter starts at $20/month (billed annually), advanced Sales and Marketing Hubs available

2. Zoho CRM

Zoho CRM is designed for growing businesses that want powerful sales automation and multichannel communication. It offers tools for managing leads, automating workflows, and tracking conversations across email, phone, and social media. Zoho’s AI assistant gives you sales predictions and reminders to help you close more deals.

• Lead management, workflow automation, and analytics
• Multichannel support for email, phone, social, and live chat
• AI assistant for sales insights and reminders
• Customizable modules and dashboards

Why it matters: Zoho CRM gives small businesses advanced features and flexibility at a price point that fits most budgets, making it easier to nurture leads and drive growth.

Pricing: Standard: $20/user/month, Professional: $35/user/month, Enterprise: $50/user/month, Ultimate: $65/user/month (billed annually)

3. Salesforce Essentials

Salesforce Essentials is the small business edition of the world’s leading CRM platform. It offers robust contact management, sales tracking, and customer support tools in a simplified package. Salesforce Essentials is cloud-based and integrates with many popular apps, making it easy to customize for your workflow.

• Contact and opportunity management
• Built-in customer support and case management
• Mobile app for access on the go
• Integration with Gmail, Outlook, and Slack

Why it matters: Salesforce Essentials brings enterprise-grade CRM power to small businesses, helping you streamline sales and support processes as you grow.

Pricing: $25/user/month (billed annually)

4. Pipedrive

Pipedrive is a sales-focused CRM designed to help small businesses manage pipelines and close deals faster. Its visual interface lets you drag and drop deals, track progress, and automate repetitive tasks. Pipedrive also offers robust reporting and integrations with email and marketing tools.

• Visual sales pipeline with drag-and-drop simplicity
• Customizable stages and fields
• Automated reminders and follow-ups
• Email integration and activity tracking

Why it matters: Pipedrive helps small businesses focus on selling by simplifying deal management and automating routine tasks, boosting productivity and sales results.

Pricing: Essential: $14/user/month, Advanced: $29/user/month, Professional: $49/user/month, Power: $64/user/month, Enterprise: $99/user/month (billed annually)

5. Freshsales (by Freshworks)

Freshsales offers a complete CRM solution with built-in phone, email, and automation features. It is designed for small businesses that want to manage leads, automate workflows, and gain insights with AI-powered analytics. Freshsales is easy to set up and offers a generous free plan for new users.

• Built-in email, phone, and chat tools
• AI-powered lead scoring and analytics
• Workflow automation and sales sequences
• Customizable dashboards and reports

Why it matters: Freshsales helps small businesses save time and close more deals by automating sales processes and providing actionable insights.

Pricing: Free plan available, Growth: $9/user/month, Pro: $39/user/month, Enterprise: $59/user/month (billed annually)

6. Insightly

Insightly is a CRM and project management tool in one, making it a great fit for small businesses that want to track sales and projects together. It offers contact management, workflow automation, and detailed reporting, all in a user-friendly interface.

• CRM and project management in a single platform
• Workflow automation and task tracking
• Custom fields and advanced reporting
• Integration with G Suite, Office 365, and more

Why it matters: Insightly helps small businesses manage customer relationships and projects without juggling multiple tools, improving efficiency and collaboration.

Pricing: Plus: $29/user/month, Professional: $49/user/month, Enterprise: $99/user/month (billed annually)

7. Monday Sales CRM

Monday Sales CRM is built on the popular Monday.com platform, offering customizable workflows, visual dashboards, and automation for small business sales teams. It’s easy to adapt to your unique process and integrates with popular tools like Slack and Zoom.

• Customizable sales pipelines and dashboards
• Automation for repetitive tasks and reminders
• Visual project and deal tracking
• Integration with email, calendar, and communication tools

Why it matters: Monday Sales CRM gives small businesses flexibility and visibility, making it easier to manage deals and collaborate as a team.

Pricing: Basic: $12/user/month, Standard: $17/user/month, Pro: $28/user/month, Enterprise: custom pricing (billed annually)

8. Keap (formerly Infusionsoft)

Keap is a CRM and marketing automation platform designed for small businesses that want to streamline sales, marketing, and payments. It offers tools for managing contacts, automating follow-ups, and tracking invoices, all in one place.

• CRM, email marketing, and invoicing in one platform
• Automation for follow-ups and appointment scheduling
• Built-in payment processing and quotes
• Mobile app for managing business on the go

Why it matters: Keap helps small businesses save time and increase revenue by automating sales and marketing, so you can focus on growth.

Pricing: Pro: $159/month for 2 users, Max: $229/month for 3 users (billed annually)

Why Fueler is a Smart Choice for CRM Projects

Fueler lets you showcase your CRM setup, sales automation, and customer management projects in a professional portfolio. By documenting your CRM strategies and results, you can prove your expertise to clients and employers, making it easier to get hired for new assignments.

Final Thought

Choosing the right CRM software can transform how your small business manages customers, tracks sales, and grows revenue. Whether you need basic contact management or advanced automation, these CRM tools offer solutions for every budget and business size. Invest in a CRM that fits your workflow, and watch your business relationships and results improve.

FAQs

1. What is the best CRM software for US small businesses?

HubSpot CRM and Zoho CRM are top choices for their features, affordability, and ease of use.

2. Are there free CRM options for small businesses?

Yes, HubSpot CRM and Freshsales both offer robust free plans for small teams.

3. How do I choose the right CRM for my business?

Consider your sales process, team size, required features, and budget before making a decision.

4. Can CRM software help automate follow-ups and reminders?

Absolutely, most modern CRMs offer automation for emails, tasks, and reminders to keep you on track.

5. How can I showcase my CRM skills to employers or clients?

Use Fueler to organize and present your CRM projects, workflows, and results in a professional portfolio.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.